Endring: HVOR VIKTIG ER KUNDEN FOR DIN VIRKSOMHET? RANGER KUNDEN I FORHOLD TIL STRATEGISK VIKTIGHET SAMMENLIGNET MED: - KONSERNLEDELSE - STYRET - VIRKSOMHETENS STRATEGIFUNKSJON - PARTNERE - MELLOMLEDERE - EIERE
De ti siste årene har virksomheter snudd seg til kunden: I 2003 var kunden på sjetteplass når det gjaldt strategisk viktighet for virksomheten. Ti år etterpå er kunden på andreplass. - IBM s globale konsernledelsestudie 2013
Harvard Business Review: Virksomheter som gir kundene en stemme i konsernledelsen presterer 15% bedre, i snitt. Til mer vekt denne stemmen får til bedre er resultatet. - The Chief Marketing Officer Matters! by Frank Germann, Peter Ebbes, and Rajdeep Grewal -
Teknologi som endringsdriver er ikke forbundet med suksess Det interessante er imidlertid at vinnerprosjektene gjennomgående var de som avvek fra forretningsplaner og fremdriftsavtaler. Her fant vi at vendepunkt eller endring av hovedløpet oftest var teknologidrevet, mens utvikling av nye sidespor oftere var markedsrevet. I begge tilfeller var det prosjekter med markedsreven endring som hadde størst suksess: Teknologi som endringsdriver var derimot ikke forbundet med suksess.
the premium puzzle
JOKULL HELGE TENNØ PERSON > TEKNOLOGI > ADFERD > MÅL EKSPONENTIELL TEKNOLOGISK VEKST SAKTEGÅENDE SOSIAL ENDRING EN VIRKSOMHETS OPDRAG ER Å TILBY KUNDEN EN TEKNOLOGI SOM MULIGGJØR EN ADFERD FOR AT KUNDEN SKAL NÅ SITT MÅL. (TEKNOLOGI I DENNE SAMMENHENGEN ER ALT SOM KAN MULIGGJØR EN TYPE ADFERD). UTFORDRINGEN ER NÅR VIRKSOMHETEN IKKE PRIORITERER ENDRINGER I TEKNOLOGI, ADFERD ELLER KUNDENS MÅL.
JOKULL HELGE TENNØ
JOKULL HELGE TENNØ THE THIRD WAVE OF TECH. TO MANY MANAGERS, THE PRODUCT IS THE BUSINESS WRITES NIRAJ DAWAR IN TILT. FIRMS CONTINUE TO SPEND INORDINATE AMOUNTS OF TIME, EFFORT, AND RESOURCES ON THEIR PRODUCTS. IN FACT, BUSINESSES ARE STRUCTURED AROUND THEIR PRODUCTS BUT, THE ANSWER TO QUESTIONS LIKE WHY DO CUSTOMERS BUY FROM US? DON T RESIDE IN PRODUCTS. THEY RESIDE ALMOST ENTIRELY IN THE INTERACTIONS THAT TAKE PLACE IN THE MARKETPLACE. - STEVE DENNING -
INDUSTRY AS A CONCEPT IS A POISONED PILL THE DEMISE FROM COMPANY TO INDUSTRY TO CORE BUSINESS THIS IS THE CUSTOMER-JOB-TO-BE- DONE THE COMPANY HELPS SOLVE WHEN IT LAUNCHES - FROM A CUSTOMER VALUE PERSPECTIVE Companies concentrate on optimizing their core business. Giving away products and services that they would logically provide from a customer perspective, but are not optimal when applying current business and management logic. Companies end up fighting for market share in ever decreasing markets. Flatly excluding/ consciously ignoring logical and lucrative extensions. JOKULL HELGE TENNØ
INDUSTRY AS A CONCEPT IS A POISONED PILL THE DEMISE FROM COMPANY TO INDUSTRY TO CORE BUSINESS THIS IS THE JOB IT IS HELPING CUSTOMERS SOLVE TODAY - FROM A CUSTOMER VALUE PERSPECTIVE Companies concentrate on optimizing their core business. Giving away products and services that they would logically provide from a customer perspective, but are not optimal when applying current business and management logic. JOKULL HELGE TENNØ Companies end up fighting for market share in ever decreasing markets. Flatly excluding/ consciously ignoring logical and lucrative extensions. [COMPANIES GET STUCK IN THE IDEA OF THE ORIGINAL JOB. NOT SEEING THAT AS PEOPLE ARE PERFORMING AND SOLVING THE JOB THEY REDESIGN AND FRAGMENT IT. COMPANIES GET STUCK ON THE MAIN DESIGN, IGNORING CONCIOUSLY THE EXTENSIONS THAT EMERGE]
INDUSTRY AS A CONCEPT IS A POISONED PILL THE DEMISE FROM COMPANY TO INDUSTRY TO CORE BUSINESS THIS IS THE JOB THE COMPANY IS SOLVING IN THE FUTURE - FROM A CUSTOMER VALUE PERSPECTIVE Companies concentrate on optimizing their core business. Giving away products and services that they would logically provide from a customer perspective, but are not optimal when applying current business and management logic. [EVENTUALLY THE ORIGINAL JOB MIGHT END UP AS JUST A NICHE DELIVERY. THE CUSTOMER HAS MOVED ON TO DIFFERENT WAYS OF SOLVING THE ORIGINAL JOB] Companies end up fighting for market share in ever decreasing markets. Flatly excluding/ consciously ignoring logical and lucrative extensions. JOKULL HELGE TENNØ
BUSINESS STRATEGY & the value chain AN ORGANIZATION IS ESSENTIALLY A STRING OF COMPONENTS FORMING A VERTICAL VALUE CHAIN WELDED TOGETHER BY TRANSACTION COSTS. A BUSINESS COMPETITIVE ADVANTAGE IS THE SUM OR THE AVERAGE OF ITS TRANSACTION COSTS. COMPANIES USUALLY WIELD LARGE ADVANTAGES IN SOME COMPONENTS AND ARE LAGGING IN OTHERS. WITH DIGITIZATION WE CAN ACHIEVE ZERO MARGINAL COST IN SOME COMPONENTS MEANING THAT THE TRANSACTIONAL COSTS PLUMMET TO A LEVEL WHERE THERE IS LESS OR NOTHING TO ECONOMIZE ON WHEN CERTAIN COMPONENTS IN THE VALUE CHAIN PLUMMET IT CAN CHANGE THE RULES OF THE GAME FOR AN ENTIRE INDUSTRY COMPONENT HEIGHT INDICATES ORGANIZATIONS ADVANTAGE COMPONENT COMPONENT OLD VALUE CHAIN TRANSACTION COST = PROCESSING INFORMATION AND COMMUNICATION TRANSACTION COST = PROCESSING INFORMATION AND COMMUNICATION TRANSACTION COST = PROCESSING INFORMATION AND COMMUNICATION ORGANIZATION An organization is essentially a string of components forming a vertical value chain welded together by transaction costs. LIGHT COMPONENT INDICATES LOW IMPORTANCE TO CUSTOMER VALUE CHAIN DARK COMPONENT INDICATES HIGH IMPORTANCE TO CUSTOMER
LEKSIKON UTDANNING
LEKSIKON UTDANNING FORSIKRING QUESTION: HVILKE KOMPONENTER I DERES VERDIKJEDE ER DERE MEST BEKYMRET FOR?
keep Companies are designed to customers out! VIA CHUCK COKER ON FLICKR.COM
COMPANIES CARE ABOUT EFFICIENCY & STANDARDIZATION THIS HARMONIZES POORLY WITH UNPREDICTABLE CUSTOMER BEHAVIOR AND NON-ALIGNED PRIORITIES
PART I: COMMUNICATION IS MARKETING IS DISTRIBUTION IS PRODUCT
PART I: COMMUNICATION IS MARKETING IS DISTRIBUTION IS PRODUCT
THE CURRENT MODEL OF MANAGEMENT IS designed to turn employees into semi-controllable robots. BOSSES ESSENTIALLY HOLD THE REST OF THE COMPANY HOSTAGE to THEIR OWN decreasing intellectual capital. - GARY HAMEL, VOTED AS THE NO.1 BUSINESS SPEAKER IN THE WORLD
HVA ER DET VI IKKE VET VI IKKE VET?
HVA ER DET VI IKKE VET VI IKKE VET? DONALD RUMSFELD-ISM
HVER UKE - CHRIS FUSSELL, CHIEF GROWTH OFFICER, MCCHRYSTAL GROUP