Høgskolen i Østfold (Personal seminar 09.05.2006) Page 1 NAVITA targets the energy trading community. As a solutions provider we seamlessly merge business knowledge with our energy trading systems. Our product suite covers the entire value added chain offering complete systems support for straight through processing of trades.
Halden Technology Centre Vi holder til i Wielgården på Wiels plass, Halden Page 2
Halden Technology Center Inkubator Halden AS Add Screen AS Hybrid Technology AS Sentrum Eiendomsdrift as OMX TietoEnator NAVITA Page 3
Halden Technology Centre Energy and Information Technology Business and Management Competence OMX Børs & Clearing TietoEnator Kundeinfo.- systemer NAVITA Handelssystemer Inkubator Halden ADD Screens Hybrid Technology IT-operation, Administrative Machinery Sentrum Eiendomsdrift Page 4
OMX owns exchanges in the Nordic and Baltic region OMX develops and provides technology and services to companies in the securities industry around the globe Focused on achieving ever more efficient securities transactions Page 5
TietoEnator is consulting, developing and hosting its customers digital businesses TietoEnator is among the leading architects in building a more efficient information society. With over 15 000 experts, we are one of the largest IT services providers in Europe. Our leading-edge know-how is geared towards developing innovative IT solutions that realize and digitalize the visions of our customers. We work in close partnership helping them to manage and run their business better. Innovative IT solutions based on latest technology and deep customer industry expertise Banking and insurance Telecom and media Forest Healthcare Energy Government Welfare Manufacturing Retail and logistics Page 6
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Bedriftens utviklingsfaser Skape Utarbeide Etablere bedrift Vekst og forretningsidé forretningsplan Profesjonalisere forretningsdrift internasjonalisering Børsnotering Etablerings- og støttefaser Finansiering, strukturering Finansiering, vekst Inkubator Såkornfond Venturefond Innovasjon Norge (tidl. SND) Business Management Consulting Eksperter i internasjonal forretningsutvikling IN (Eksport- Page 8 rådet)
Hvilken støtte gir inkubatoren til inkubator-bedriftene? Husleie og infrastruktur Lokaler, tilgang til nettverk/telefon/faks/ Internett/kopimaskin Mentor-nettverk Inkubatoren leier inn veiledere fra næringslivet som kan støtte inkubator-bedriften der de har størst behov for hjelp (ofte markedsføring, salg, markedskontakter) Hjelp med strategi og forretningsplan Syretest, strategi-workshops, markedsanalyser Veiledning i forretningsdrift Veiledning og støtte til alt det kjedelige, men nødvendige som ikke har med kjernevirksomheten å gjøre Page 9
Add Screen Systems AS, er et firma med utspring fra ulike miljøer innen teknologi og markedsføring i Østfold Add Screen Systems AS er en mediekanal Leverer høyteknologiske produkter som kan benyttes av alle de største mediekanalene i Norge PumpBoard, spesialdesignet for bruk på bensinstasjoner Publikums Informasjons Systemer, digitalt fremvisningssystem Manchester Airport (GB) Page 10
HybridTech utvikler og etablerer kostnadseffektive konsepter og løsninger for alternativ kraftproduksjon, med særlig fokus på fornybare energikilder. Basert på vår kunnskap innenfor områdene produksjon, distribusjon og handel med elektrisk kraft, kombinert med ekspertise innenfor bruk av fornybare energikilder, etablerer HybridTech optimale kraftproduksjonsløsninger, basert på de naturressurser og de rammebetingelser som foreligger innenfor et lokalsamfunn. Page 11
Vaktmester, eiendomsdrift og forvalterselskap Drifter og utvikler eiendommer/selskaper Finne interessante og lønnsomme eiendomsprosjekter i sentrale områder for utvikling, salg og forvaltning Sørge for høy kompetanse og servicegrad til beste for våre kunder Sørge for et godt og stimulerende arbeidsmiljø for derved å skape motiverte og fornøyde ansatte Page 12
Page 13 SED Kundeportefølje
NAVITA Page 14 NAVITA targets the energy trading community. As a solutions provider we seamlessly merge business knowledge with our energy trading systems. Our product suite covers the entire value added chain offering complete systems support for straight through processing of trades.
About NAVITA Partnering for competitive advantage Efficient energy transaction technology NAVITA provides transaction technology solutions to the energy trading community. NAVITA develops trading, risk management and settlement solutions. NAVITA s product suite has been successfully deployed at major energy market businesses worldwide Page 15
Fast facts Founded in December 2003 50+ employees Mixed ownership; Industrial owner, Venture company, Management Headquarter in Halden, Norway Branch offices in Stockholm, Oslo, Los Angeles and Toronto About 100 systems installation worldwide More than 50m has been invested in POMAX 20 years of business in delivering ETRM solutions to the energy market Page 16
Background - Nordic market development 1990 New Energy Act in Norway 1995/6 Energy Act in Sweden & Finland An integrated Nordic Power Market 1971 1993 1996 1998 2000 Norwegian Power Pool Deregulation of Norwegian markets Norwegian & Swedish markets Finland included Denmark partially included Competition in generation and sales. Wholesale trade with derivatives. Establishment of a power exchange. Household markets opened. Page 17
Creation of NAVITA NAVITA OM Technology POMAX Hand-El Skandinavia POMAX for wholesale TietoEnator IFE (Energy Science Institute) HYDAS/HEMAS HEMAS HandEl/MA HandEl/BSK HandEl/EKS Nett HandEl/EKS Marked CAB for retail CAB OM Technology Exchange Exchange Exchange / Clearing Exchange / Clearing 1986-1995 1996-1998 1998-2003 2004 - Page 18
Hand-EL Skandinavia stormer videre Halden Arbeiderblad 18. februar 1997 Kontrakt på 140 millioner for å etablere en kraftbørs i California. Det er en sensasjon at et lite Halden-firma leverer ITløsninger til California (ref. Sillikon Valley), sier en kjempefornøyd adm.direktør. Page 19
Value added chain... = Power flow. = Information flow+cashflow SO grid operator Transmission Grid Regional grid companies Local grid companies Regional Grid Local Grid Grid Operating Companies Wires: Open access. Regulated Natural monopoly. Market Operator Spot Market Power Exchange Formal exchange: Standard products. Counter-party to trades. Competitive Sectors within the value added chain for supplying power Producers Traders/Brokers Wholesalers Consumers Market Participants Participants: Intense competition. Retail & wholesale. Scale, scope and skills - basis for being competitive. Retailers Page 20
Page 21 Nord Pool Price curve
Basis for price volatility Hydro based system, variable inflow Changes in temperatures, variable demand Page 22
Benefits everyone Business strategy Consolidati on and focus Efficient energy transaction technology Page 23
Integrated process support Settlement & Invoicing Risk management Portfolio management Energy data management Financial trading Energy logistics Page 24
Benefits everyone Vision Proven Ability to execute Efficient energy transaction technology Page 25
Product and Service suite Full perspective complete solution and service package Efficient energy transaction technology Page 26
Broad functional coverage Multicommodity cross border trading Efficient energy transaction technology Page 27
Customer deliveries Ability to deliver focus on building long term relations Efficient energy transaction technology NAVITA serves and protects our customers mission critical systems, automating daily market operations. In total, NAVITA has more than 100 systems installations Page 28 Integrated Utilities International Merchants Producers Portfolio Managers Brokers Industrial users Wholesalers Market operators
Business processes and requirements put on our employees Page 29 NAVITA targets the energy trading community. As a solutions provider we seamlessly merge business knowledge with our energy trading systems. Our product suite covers the entire value added chain offering complete systems support for straight through processing of trades.
NAVITA organization CEO Knut H. H. Johansen Support Finance & Administration Marketing & Sales Common Development Functions Trading Trading & Risk Management Risk Management Consulting Consulting Logistic Settlement Logistics & Settlement Freight Freight Systems Systems Pomax POMAX ETS ETS Pomax POMAX TRM TRM Pomax POMAX Adm Administrator Pomax POMAX Com Communicator P. Settlement POMAX Settlement Sweden Canada USA UK Germany Page 30
Nr. of resources Employees 25 20 15 -NAVITA has in total 55 employees -NAVITA is in strong growth 30% with economics/math background 70% with engineering/technical background 30% Females 70% Men 10 5 0 Management Sales & Marketing Functional experts Business experts Developers Developers DBA Installation QA Support Train ing Business functions New <1 to business < 3 yrs exp. > 3 yrs exp. Management 0 0 5 Sales & Marketing 0 0 3 Functional experts 0 0 6 Business experts 0 0 10 Developers 6 3 13 Developers 0 0 0 DBA 0 0 1 Installation 0 0 2 QA 0 0 1 Support 0 0 3 Training 0 0 2 Page 31
Business & project cycles Business Stage Opportunity Creation Opportunity Evaluation Initial Proposal Final Proposal Negotiation Delivery Support Project Phase Definition Analysis Design Build Installation Operation Standard Agreement DSA DLA SA FMSA EA.......... EA Major Activities Marketing and Sales Marketing and Sales Add-on Sales Produce Opportunity Plan Produce Initial Proposal (DSA and Indicative DLA+SA [+FMSA]) Produce Proposed Solution (PS) Negotiate DSA Produce Final Proposal (DLA+SA [+FMSA]) Produce Functional Specification (FS) Negotiate DLA+SA [+FMSA] Project Planning System Design Components Detailed Design, Programming and Test Produce ATS+ATP System Test Install Software Product Training On Site Integration Testing Acceptance Test Warranty On Site Support Solution in Operation Support and Maintenance Services Major Event/ Milestone Configuration and Change Management FMS / Operations Services Enhancement Projects.......... RFI/ RFP Req. Spec. Received Bid Investment Approval PS Approved Initial Proposal Signed DSA Final Proposal FS Approved Signed DLA +SA [+FMSA] Acceptance Warranty Period Finished Responsibilities Sales Manager Page 32 Bid Manager Project Manager Service Account Manager
Strategic selling 1. Qualification 2. Earn the right to the customer s attention 3. Define the need 4. Define the assignment 5. Deliver 6. Follow-up Understand response modes Understand buying influences Understand personal wins Develop win response Understand risks Adjust current position 7. Deepen the relationship Page 33
Requirements - New employees International delivery projects and consultancy services Function effectively in multi-cultural work environment Working language, English Meet deadlines Follow procedures at the same time be a catalyst for affecting change Dynamic knowledge based company Strong educational qualifications Flexible and dedicated workers Able to readjust to new situations Transfer experiences to others Page 34