TEKMAR Leading the blue revolution. 2 December 2014

Transkript

1 TEKMAR Leading the blue revolution 2 December 2014

2 Can we produce food in the ocean? 70 % of the surface 2% of the food production Energy efficient and low emission food production «Leading the blue revolution» Healthy and tasty food 2 Increasing population needs new solutions

3 The responsible choice for the environment QUANTITY OF FEED FED CARBON EMISSION FRESH WATER CONSUMPTION 3

4 for your body Proteins: Omega-3: Vitamins: Mineral: High quality, easy digestable proteins High content of Omega-3 fatty acids Rich in A, D and B12 vitamins High content of iodine & selen, taurin and sterols 4

5 and it s tasty! AMERICAS EUROPE ASIA Note: Examples of consumer products and branding initiatives from Marine Harvest 5

6 Biological carrying capacity diminishes growth CAGR 2.9% Global harvest (thousand tonnes) CAGR 9.6% CAGR 6.6% EBIT per kg (NOK) (1) (2) Source: Kontali (3) Notes: (1) Average EBIT per kg for the Norwegian industry (Source: Kontail - The Salmon Farming Industry in Norway) (2) Average EBIT per kg for Marine Harvest in Norway (3) Marine Harvest does not provide guidance on industry supply beyond

7 Marine Harvest business areas Position 220 thousand tonnes vs global production of ~2.6m 414 thousand tonnes vs global production of 2.0m (21%) (1) Global sales network Leading position in VAP Focus areas Successful construction and implementation by 2014 Acquisitive growth in Norway and Chile Integration of Morpol Restructuring programme in VAP Organic growth in VAP Note: (1) Based on 2014 HOG tonnes 7

8 Potensial i følge DKNVS og NTVA Verdiskaping basert på produktive hav i 2050 rapport 2012

9 2% in % harvest growth per year from 2016, with today s MAB regime 7 Growth Atlantic salmon in Norway achievable? Notes: For illustrative purposes only, based on MHG estimates for 2014 and 2015, and illustrative 5 % growth in harvestvolume per year until

10 Challenges to be solved? What prevents the industry from growing and achieving 2050 potential? Sea lice EPA/DHA Access to suitable area for farming Predictable regulations 10

11 Hovedutfordring er lakselus tall fra folkehelseinstituttet Andre medikamenter (kg) hydrogen-peroksid (tonn) (Est) 2014 estimert fra 2013-tall av MH 11

12 Case study: Lusestrategi i Agder

13 Kjønnsmoden lakselus status MH Agder 13

14 Den gode sirkel Mindre behandling Rensefisk Riktig strategi 1486 Rene nøter og utstyr Rensestasjon 14

15 New national strategy needs to be developed and implemented Reduce lice pressure To allow cleaner fish to do as much as possible of the job To reduce need for chemical treatments and further resistance development Approached by Avoiding high gravid levels Area management and focus 0 gravid female approach on pen level? Treat if required and within time Applying non medicine approach- to reduce lice pressure or for treatments Coordination and discipline Focus on broodstock facilities Focus on implementing best practice Nobody will succeed on their own - if not controlling big areas. 15

16 Fish Oil Availability Assumptions: Projected growth rate for salmonid feed of 3% per year from 2014 onwards Growing demand from the omega-3 capsule industry of 10% per year 20% EPA+DHA/ fish oil in an average fish oil 31% added oil in salmon feed containing 7.5, 5 and 3% EPA+DHA of fat Insights: Fish oil demand may exceed supply in 2015 at 7.5% EPA+DHA of fat in the added oil of salmonid feed OR in 2019 at 5% OR in 2021 at 3%. Source: EWOS

17 Sourcing Alternative Sources Algae Fermentation GMO

18 Forutsigbar regulering nyttig for videre vekst 18

19 Naturgitte forutsetninger for å lykkes km 2 sjøareal En fantastisk mulighet 19

20 Svært begrenset arealbruk Kamøy Rogaland fylke Arealbeslag samlet havbruk vs jordbruk i Norge Havbruk*: 200 km2 (=Karmøy) Jordbruk: km2 (= Rogaland) 0,06 promille av tilgjengelig sjøareal * Inkludert fiskeforbudssone. Anleggene alene utgjør kun 60 km 2 20

21 Hvordan sikre areal? Kommuner må sikre areal for fremtidig produksjonsvekst gjennom enda bedre reguleringsplaner Vi må se på oppdrett i utilgjengelige områder, og hvordan dette kan gjøres tilgjengelig Kommuner som legger til rette for oppdrett må få noe igjen for det Avgift gjennom tildeling av ny MTB må i større grad tildeles kommuner Nye lokaliteter må kompenseres ved engangsbeløp Fylkeskommuner og fiskeridepartement må kunne legge føringer for for å sikre helhetlig utvikling. 21

22 The Prada of seafood in emerging markets 22

23 Out concepts stores in Taiwan are gaining popularity and driving consumer awareness 23

24 Mowi brand name and concept positioning in Asia Mowi - Marine Harvest s own superior breeding programme - Based on the famous Vosso salmon - Supreme strength and size - Sustainably developed by natural selection - Supreme quality with unique colour guarantee Stronger, healthier and tastier salmon Mowi video: 24