Å fly gjennom krisene Norwegian Air Shuttle ASA Bjørn Kjos
2 Det startet i 1993
10 års profitabel operasjon, så oppsigelsen Nedleggelse eller? Dine ansatte er verdt mer enn penger! 3
4 do something brave every day
Det var verdens dyreste land å fly i! Alle folk skal ha råd til å fly
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Startet med 4 fly og 4 ruter - tapte penger i bøtter Tromsø Trondheim Bergen Stavanger Oslo
Rett i priskrig! 170 160 Consumer price index, domestic air-fares Domestic bonus programmes forbidden.march 2002 Air fare tax abolished April 2002 NAS announces plans Apil 2002 150 140 130 120 110 100 90 jan.99 mar.99 Color Air shuts down mai.99 jul.99 sep.99 nov.99 jan.00 mar.00 SAS and Braathens allowed to merge. May 2001 mai.00 jul.00 sep.00 nov.00 jan.01 mar.01 mai.01 jul.01 sep.01 Consumer price index, domestic air-fares Air fare tax increased April 2001 KPI Totalindex nov.01 jan.02 mar.02 mai.02 NAS opens first 4 routes Sept. 2002 jul.02 sep.02 nov.02 jan.03
Kostnadene må ned Varer bare 30 dager! Ikke hør på pessimistene 9
Og gikk fra -73 mill til -140 mill i tap Tromsø Alta Evenes Bodø Molde Trondheim Bergen Ålesund Røde tall kan vi alt om! Stavanger Oslo
De flyr ennå! Ny priskrig gir de seg ikke snart? Consumer price index, domestic air-fares 170 160 Domestic bonus programmes forbidden.march 2002 Air fare tax abolished April 2002 NAS announces plans Apil 2002 150 140 SAS and Braathens allowed to merge. May 2001 NAS opens first 4 routes Sept. 2002 130 120 110 100 90 jan.99 mar.99 Color Air shuts down mai.99 jul.99 sep.99 nov.99 jan.00 mar.00 mai.00 jul.00 sep.00 Air fare tax increased April 2001 nov.00 jan.01 mar.01 mai.01 jul.01 sep.01 nov.01 jan.02 Consumer price index, domestic air-fares mar.02 mai.02 jul.02 KPI Totalindex sep.02 nov.02 jan.03 mar.03 SAS announces low fare strategy Oct. 2003 mai.03 jul.03 sep.03 nov.03 jan.04
Aller best å være aleine! Norsk Luftfart i framtiden Det var en gang et monopoli
Vi satser på distriktene! Utenom Oslo og København Bergen Trondheim Oslo London Praha Alicante Dubrovnik 13
Da virker det fra Bergen også? 137 ukentlige avganger til 14 destinasjoner! Bergen Trondheim Manchester London Oslo Stavanger Hamburg Paris Salzburg Berlin Praha Malaga Alicante Nice Dubrovnik 14
Stavanger med 15 ruter Manchester Bergen Stavanger Oslo Trondheim London Hamburg Paris Berlin Warzawa Salzbur g Krakow Malaga Alicante Nice split Dubrovnik 15
Norwegian offers 238 routes to 93 destinations
Men hva med 2009? 17
Vi holdt stimen oppe, 18 % vekst 78 % load factor in 2009 down one percentage point from last year More domestic and business production Substantial growth at the Copenhagen base ASK (mill) 14,000 100 % 12,000 79 % 80 % 79 % 78 % 90 % 80 % 10,000 70 % 8,000 6,000 60 % 50 % 40 % ASK (mill) Load factor 4,000 30 % 2,000 20 % 10 % 0 2006 2007 2008 2009 ASK (mill) 5,371 7,560 11,530 13,555 Load factor 79 % 80 % 79 % 78 % 0 % 18
2009 ble det beste året i Norwegians historie Annual operating result (EBITDA) improved by MNOK 929 10% operating margin 750 MNO K 550 350 +721 150 +208 +21-50 -208-250 2006 2007 2008 2009 EBITDA (MNOK) 21 208-208 721 EBT (MNOK) -32 113 5 623 EBITDA margin 1 % 5 % -3 % 10 % 19
Sterk balanse 1,4 mrd på bok Equity increased from MNOK 897 at the beginning of 2009 to MNOK 1,602 at the end of Q4 Group equity ratio of 32% Return on equity (ROE) 36% Consolidated changes in equity Unaudited (1000 NOK) YTD 31.12. Year ended Dec 31 2009 2008 2008 Equity - Beginning of period 897 368 508 273 508 273 Total comprehensive income for the period 442 852 862 862 Share issue 253 053 382 002 382 002 Equity change on employee options 8 437 6 232 6 232 Equity - End of period 1 601 710 897 368 897 368 20
Men noen selskaper må ha hjelp Most traditional players are loss making The industry expects losses in the area of 10 billion USD dollars Norwegian estimates 30 % growth for 2010
Norwegian har ett sterkt kostfokus Sources: SAS Group year-end report 2009, Norwegian Air Shuttle ASA year-end report 2009, Ryanair Annual Report 2009, easyjet Annual Report 2009 and Norwegian s estimations CASK (Cost per available seat kilometer) is an industry-wide cost level indicator which is calculated by dividing operating expenses before depreciation and amortization (EBITDA level) over produced seat kilometers (ASK) SAS Group s MSEK 5.500 cost savings program is equivalent to NOK 0.11-0.12 pr. seat kilometer (ASK) given SAS Group s 2009 ASK production and a SEK/ NOK exchange rate equivalent to the 2009 daily average as stated by the Central Bank of Norway 22
Vekstmulighetene i Norden er store Iceland: ~19 aircraft Norway: ~94 aircraft Faroe Islands: ~5 aircraft Finland: ~70 aircraft Nordic Region: ~ 325 aircraft Sweden: ~64 aircraft Denmark: ~73 aircraft 23
Flyselskapene er nå digitale formelteam Et tilbakeblikk, hva er fremtiden?
Ikke mulig å styre en større flåte uten internettbaserte systemer 25
200.000 + titter hver dag; vi vet hvor du ser. Online overvåkning, hvor mye selger vi? Customer Behaviour How do the customers navigate on the web.
Bank norwegian 27
Bredbånd vil bli et krav 28
Norges største nettportal? markedsbanner beskrivende nyhetsbilde Norge klar for fotball-vm Etter to overaskende mål i sluttminuttene er Norge endelig klar for VM. Les mer ikon ikon ikon Bestille reise Endre reise Sjekk inn 200.000 + inne i portalen hver dag? ikon ikon ikon Nyheter Hva skjer? Min portal
Lavere kost krever moderne fly, og hvilke utslippsskatter kommer? 70 Boeing 737-800 in the fleet by 2014 Lower fuel consumption Lower CO 2 emissions (c.f. EU emissions trading scheme) Lower maintenance costs Improved personell efficiency (passengers per employee) Increased capacity Better operational performance- fewer tech delays Uniform fleet increases potential for economies of scale Relative Per Pax Emissions 50 % 43 % 40 % 30 % BETTER 33 % 23 % 20 % 17 % 10 % 0 % 4 % 5 % Base Base Fuel/CO2 Nox Fuel/CO2 Nox Fuel/CO2 Nox Fuel/CO2 Nox 737-800HGW 737-800 737-300 MD-80 30
Vi står foran store endringer, selv om fremtiden er optimistisk Other Sources 5 % Total CO2 Emissions Breakdown Industry 23 % Transportation 19 % CO2 Emissions from Transport (19 % of total) Energy 53 % Road Vehicles 75 % Maritime 7 % Aviation 12 % (2% of total) Rail, inland water 6 % 31 Source: CFM International
Moderne fly forurenser svært lite! 200 180 160 184 g CO2/ passenger kilometer 140 120 100 113 113 The Boeing 787 fuel efficiency is about the same as a Toyota Prius with two passengers 80 60 40 20 65 51 0 SUV Petrol Sedan Diesel Powered Train Modern Jet Electric Powered Train Equivalent grams CO 2 / passenger kilometers, assuming average modal load factors (1.6 passengers for SUV and cars, 38.7% for diesel train, 47.6% for electric trains, 70% for low density 787 and 90% for high density 787). Electric trains are assumed to have typical CO 2 /kwh electrical generation factors, reflecting a mix of fossil fuels, nuclear and hydroelectric sources. Source: The Boeing Company
Kanskje den aller mest miljøvennlige måten å reise på! Manufacturer s outlook for 2020: Further 50 % decrease How: 20 % 25 % reduction from aircraft design 15 % 20 % reduction from engine design 10 % reduction from efficient ATC Source: Advisory Council for Aeronautics Research in Europe/ CFM International
Bio-Fuels! Plant-based feedstocks naturally remove CO 2 from the atmosphere, making aircraft emissions close to carbon neutral A Boeing 747 flew on a fuel blend of 20 % coconut oil (!) from London to Amsterdam on February 24th Plant-based fuel Plant-based feedstocks absorb CO 2 emissions as the feedstocks grow. Petroleum-based fuel CO 2 emissions from petroleum-based fuel are NOT absorbed because the source of the fuel is not plantbased. Source: The Boeing Company & flightglobal.com
De ansatte er den viktigste ressursen Alle gjør vi feil, den som ikke gjør feil, gjør ingenting Du er best hvis du gjør kollegaen din bedre Vi tilbringer så stor del av livet vårt på jobben, det må være gøy Det er lov å være irritert, men det er å bruke krefter på noe historisk Pyramider er noe dritt! Gi heller folk ansvar
always hire people that are better than yourself 36
Walk the Talk37
Noen feil er ikke tillatt!
Takk for meg! Takk for meg!
Boeing SKY Differensiert produkt til lavere kostnad Moderne interiør basert på Boeing s nye Dreamliner Ny design på sideveggene - bredere kabin Større hattehyller som samtidig bedrer romfølelsen Reduksjon i kabinstøy på 2 db nesten en halvering
Fra 75 til 117 fly - alt hva markedet gir mulighet til ASK Growth 2010 estimated at 30% Delivery of 13 new Boeing 737-800 directly from Boeing in 2010 42 options for additional B737-800 (no firm allocation of production slots) 25,000 117 20,000 106 Available seats 15,000 10,000 46 2 53 9 23 68 58 33 86 66 43 75 48 75 738 Options not called 738 Ow ned 738 Leased 733 Ow ned 733 Leased 5,000 0 16 22 5 22 22 22 5 22 23 17 5 5 5 8 6 5 5 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013 2014 2014 41
2008; never buy another airline
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Stor satsing i Danmark: Fra 29 til 39 danske ruter 1 million passasjerer første 10 måneder Lavere kostnader og bedre belegg en konkurrentene Åpner 10 nye ruter; 3 innenriks og 7 utenriks CPH KRP, BLL, RNN, TFS, IBZ, KGS og ATH BLL OSL, AGPog LPA