Kick-off Global Growth Sports Industry - China

Transkript

1 Kick-off Global Growth Sports Industry - China Oslo, December 6,

2 Hvordan kan Innovasjon Norge hjelpe deg? Hva oppnår du med deltakelse i Global Growth Sports Industry? Markedsinnsikt Kinesisk kultur og forretningsforståelse Kundesegmenter, behov og kanalvalg Kompetanse og sparring på forretningsstrategi Markedsorientert forretningsmodell Del av norsk nettverk 8-10 bedrifter i GG prosjektet Klyngepotensial Essensielt for å lykkes i kinesisk marked Profilering - utnytte Brand Norway for styrket kommunikasjon = Økt Konkurransekraft

3 Hvorfor Kina? Kinesisk sportsindustrimarked Est 2018: 162 mld USD 2025: 470 mlrd USD More than half of the urban Chinese population are sports fans, representing 432 mill individuals 82 % of sports fans in urban China are aged between 26-45; 61 % men and 39 % women China s sports industry is allegedly growing faster than the national economy (11,1 % growth 2016) «Bright perspectives of China s sporting goods industry; kids, millenials and elderly people are most promising customers» President Xi Jingoping: President Xi Jingping pointed out: We must extensively carry out the nationwide fitness program, speed up the building of a nation that is strong in sports, and succeed in organizing 2022 Beijing Olympic Winter Games and 2022 Paralympic Games Intersport satser på omnikanal i Kina; 24 butikker/unik handleopplevelse + 24 butikker + Lære!

4 Global Growth Sports Industry overall goals The overall goals of the Global Growth program is to provide relevant assistance to the participating companies in order to: Offer an insight in business opportunities in the Chinese sports market. Give the participating companies a bigger network in China. Contribute to growth for sport businesses already doing business in China. Contribute to a safer and quicker understanding and realization of the company s ambitions and goals in the Chinese market. Assist the participating companies in developing their China market/business plan. In short: Participating companies will increase speed and reduce risk in their China business venture.

5 Global Growth En serie eksportprogrammer for etablerte bedrifter med internasjonale vekstambisjoner Målet er økt eksport, ved at bedrifter blir bedre i stand til å forstå muligheter, hindringer og utfordringer i et spesifikt markedet. Gjennom deltakelse i Global Growth vil bedrifter få hjelp til å skaffe de første kundene, til å kartlegge potensielle kunder, samarbeidspartnere og interessenter. Et program er ca 1 år med samlinger både i Norge og i utlandet. Programmet vil også gi bedrifter innsikt i hva som skal til for å lykkes, og hvordan de skal bli oppfattet som en attraktive forretningspartnere. Et prosjektteam fra Innovasjon Norge leverer: Rådgivning Relevante nettverk Bedriftssamlinger Presentasjonsteknikk Forretningsmodellering Eksportrådgivning Kulturforståelse

6 Hvem er Global Growth for? Høyt ambisjonsnivå Eksportstrategi forankret i styret Finansielle muskler for satsningen Ressurser til å skalere

7 Hvem bør delta fra bedriften? 2 (+) personer fra hver bedrift bør være involvert

8 Hvorfor delta? Økt eksport Kartlegging av potensielle kunder Innsikt for å lykkes

9 Hvordan jobber vi? 8 12 selskaper 8 12 måneder 4-5 samlinger

10 Gjennomføring Deltakelse bekreftet Month 1 Introduction Kick-off - Introduction - Pitching training - Business modelling - Export regulations - Sustainability - How to do business in the targeted market Month 3 1st market visit to the targeted market Month 4 Gathering in Norway and follow up from 1st market visit and planning of 2nd market visit Month 6 2nd market visit to the targeted market Month 7 Closing workshop Planning next steps Preperations for 1st market visit With individual follow up Pitch workshop and training Tailor-made Follow Up Deliver on needs and challenges for each company. Adjust second market visit to companies needs and challenges. Preperation for 2nd market visit With individual follow up Contact with potential business partners Tailor-made Follow Up Deliver on needs and challenges for each company. Advise on trade regulations, international contracts etc

11 Gjennomføring Global Growth Sports Industry (ca plan) Rekruttering, påmelding, planlegging: Q Workshop 1 Norge Q Workshop 2 China Q3/Q Workshop 3 Norge Q4 2019/Q Workshop 4 China Q Workshop 5 Norge Q

12 Global Growth Sports Industry offers 1) workshops (3 in Norway and 2 in China) with relevant subjects related to succeeding in the Chinea: Cultural factors Relevant market information Explore sales and marketing opportunities in China Meetings with and learning from relevant companies (Norwegian and Chinese owners) in order to discuss and address business opportunities and how to do business in China Develop your China market/business plan. Partner strategy 2) Experienced business consultant assistance business strategy development Individual advisory service with a global growth business consultant in Norway Assistance from Innovation Norway s senior market advisors in Beijing and their local Chinese network and partners

13 Global Growth Sports Industry offers 3) Brand Norway-profiling 4) Experienced speakers and professionals will facilitate relevant subjects during the workshops. Several meetings will take place in Chinese companies giving you the chance to discuss opportunities and challenges with local business people. 5) Learning from each other Cooperation with a dedicated network with Norwegian companies that intend to offer products and services in China Cost: NOK per participating company (plus participants cover travel cost themselves)

14 More about the workshops Workshops in Norway Your China market/business plan. Market analyses more info + what more do you need to know. How to do business in China case stories from experienced Norwegian companies. Branding (Norway + company). Planning for the market visits. Cooperation exchange of experience. Workshops in China Beijing/Shanghai meetings. More about the Chinese market (target groups, distribution channels, influencers/stakeholders, marketing channels). Relevant company visits (Chinese and Norwegian). Visit/possibly exhibit relevant fairs. Networking seminar with potential relevant Chinese customers and business partners. Cooperation exchange of experience. The 2 nd workshop in China: more tailored to each company s needs

15 Important Develop measurable individual company project goals. Motivated participants interested in sharing experience. Anchor the project internally. Project period: Q Q

16 Taushetserklæring og ansvarsforhold Jeg er innforstått med at de opplysningene jeg får om deltakerbedrifter gjennom min deltagelse i Global Growthprogrammet er konfidensielle, og skal behandles deretter. Jeg er videre innforstått med at råd, anbefalinger og resultater herav er bedriftens og rådgiverens ansvar alene. Innovasjon Norge og Global Growth-programmet kan dermed ikke holdes ansvarlig for leveranser mellom bedriften og rådgiveren, ei heller resultater, eventuelt manglende resultater eller tap som følger herav. Tilsvarende gjelder for råd og anbefalinger gitt i bedriftssamlinger. Sted, dato: Bedrift, underskrift:

17 Global Growth Sports Industry teamet - Innovation Norway: Oslo Kunderådgiver og Prosjektleder Spesialistkompetanse in-house Beijing and Shanghai Alex (+) - Project support: Norsk Sportsbransjeforbund Norway Fashion Hub Tor Norbye Andre relevante kompetansemiljøer

18 Signing up for participation in Global Growth Sports Industry 2019/20 Signing up: You may sign up today («first come first serve» for qualifying companies (willing, able, ready)) Final deadline for signing: February 1st 2019 Payment (NOK ,-) due after 1st workshop.

19 THANK YOU QUESTIONS?