hybris og SAP Hva betyr dette for kundene?

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1 hybris og SAP Hva betyr dette for kundene? SAP har kunngjort at de de har kjøpt hybris. Hybris er en internasjonal leverandør av e-handelsløsninger for både bedrift-til-bedrift (B2B) og bedrift-til-forbruker (B2C). Hybris viktigste varemerke er «OmniCommerce». SAP sier oppkjøpet vil gjøre dem i stand til å levere «neste generasjons e-handelsplattform». Trond Pedersen Trond.Pedersen@pearlconsulting.no

2 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

3 Vi gjør SAP enkelt!

4 Pearl Norsk selskap med 100% fokus på SAP Ca. 60 ansatte Årets SAP partner i Norge av de 5 siste år 6 år Meget erfarne på innføring av SAP for mellomstore norske virksomheter Har gått i drift med SAP hos 21 organisasjoner de to siste år Markedets beste gjennomføringsmodell for mellomstore virksomheter Mal-løsning (SAP Business All-in-One) ASAP Focus Meget kompetente og erfarne konsulenter (+ 10 års SAP- erfaring) PearlCare Effektiv forvaltningsorganisasjon

5 Lokasjoner: Kontor i Oslo med 42 ansatte Kontor i Riga med 15 ansatte og med sterkt fokus på tekniske konsulenter (CRM og e-commerce er 2 av fokus områdene i Riga) Valgte Fokus områder: Mobility SAP CRM «Gammel SAP e-commerce» (Web Channel = WCEM) «Ny SAP e-commerce» (Hybris)

6 Kundeportefølje Partnerkunder mnemonic Komplett Denofa Nor-Gros NorEngros Pharmaq Fjellsport Jollyroom GC Rieber Nye Notabene Norsk Gjenvinning Boklink Ark Gyldendal Forlagsentralen De norske Bokklubbene Eplehuset Motek Coop Øst

7 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

8 The Future of Commerce and Customer Engagement

9 Begge de ledende analyse byråene rangerer hybris som leder Gartner Magic Quadrant Forrester Wave Per mai 2013 Per september 2012 skrevet før introduksjonen av hybris On Demand

10 Fokus Områder og Industrier DIGITAL MANU- FACTURING RETAIL WHOLE- SALE TELCO SME GLOBAL ENTERPRISES

11 Paradigme endring alltid på

12 Paradigme endring Merke Ikke Kanal Hello! Anybody there? VELKOMMEN TIL OMNI-COMMERCE

13 Single View er nødvendig for å oppnå en konsistent kunde opplevelse Single View of Stock Single View of Customers Single Source of Truth Single View of Orders Single View of Product WMS CRM ERP Store Systems

14 Kunde Opplevelsen er basert på en mengde komponenter WCMS Call Center Personalisation Search&navigation Merchandizing E-commerce Mobilization Social Analytics Promotions Pricing Commerce B2B2C B2C Configurator POS MDM/PCM Recommendation Order Management B2B Commerce API CDM BACK OFFICE

15 Huge Market Consolidation A New Enterprise Software Category is emerging

16 Den nye plattformen for OmniCommerce Customer Experience Management Commerce Management Order Management Master Data Management for Commerce

17 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

18 DISCLAIMER The information provided within this presentation does not constitute an obligation of delivery of any functionality, and hybris reserves the sole right without consequence to alter the design, specifications and forecasted time-to-market of the products and features described.

19 hybris Commerce Suite in an SAP Context WEB CALL CENTER CONSOLE TV POS SOCIAL MOBILE PRINT OMNI-CHANNEL LOGIC MASTER DATA PLATFORM ORDER MANAGEMENT OMNI-CHANNEL TOUCH POINTS BACK END ERP WMS IS/RETAIL CRM SAP MDM / HANA SUPPLIERS

20 Integration is not just about Technology or Data Exchange Integration focus across three areas Varying levels of integration considered Focus simultaneously on Integration as well as Innovation Technologies Applications Resources Bundle Lightweight integration, potentially through hybris Extend Traditional Data Exchange Phase out Make best use of emerging SAP technologies and solutions

21 Initial Findings Applications - OMS Order Management hybris and SAP will continue to invest in both solutions Pricing and Promotion processing handled in both systems Both hybris and SAP have Order Management solutions Solutions have different definitions SAP much broader based on base-order processing, e.g. incl. Pricing hybris more focused on multichannel order orchestration Template integration for Order processing is top priority hybris will continue to build out it s Pricing and Promotions Services Focused on multi-channel capabilities Integration for joint customers is priority

22 Initial Findings Applications Call Centre Call centre solutions Both SAP and hybris have call centre solutions Functional overlap in places hybris best suited for smaller call centres Supporting D2C activities SAP has fully fledged, end-to-end call centre infrastructure hybris order management capabilities can enrich existing SAP implementations SAP call centre infrastructure can be used to solidify hybris customer service module For larger, high usage call centres, SAP has an attractive solution for existing hybris customers Data integration will be part of Customer and Order data exchange effort

23 Prioritisation and approach WAVE 1 WAVE 2 WAVE 3 Basic integration scenarios relevant for all industries CEI Audience Discovery & Targeting HANA delivered by technology stream B2B Industries: Product Configuration, Quotation, B2B integration scenarios Retail: CAR, Loyalty management Telco: Basic integration ITERATIVE PROCESS B2B Industries, Retail, Telco cont. Media Focus on most common requirements of all customers & show first differentiation Focus on hybris growth opportunities & SAP strategic industries

24 Our initial joint priorities for this and next year H1 2014* H Products, Pricing, Orders, Stock, Customers** Quotes, Marketing, Service Requests*** DATA INTEGRATION Promos, Order Updates, Industry Specific Data** Audience Discovery and Targeting Customer Activity Repository, Loyalty INNOVATION HANA POC and Productisation Innovation Stream Mobile, Single View of the Customer * Timelines are indicative ** For joint SAP CRM/ERP customers *** For joint SAP Cloud for Customer customers. Product Configuration TBD

25 Key Takeaways #1 Den nåværende SAP-løsning for multi-kanal (WCEM) vil bli erstattet av hybris #2 hybris vil forbli uavhengig med et selvstendig produkt roadmap #3 SAP ønsker å akselerere hybris roadmapp en vha. eksisterende SAP-ressurser #4 SAP vil produktifisere integrasjonsmaler til eksisterende sentrale SAPapplikasjoner og teknologier

26 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

27 Hybris delivers OmniCommerce Any channel, Any device, Anywhere Feature Rich Merchandising, Search & Design B2B & B2C International expansion multi language & currency Fast to Market Go Live within 4 months Innovation & Flexibility, Future proof

28 B2C Multichannel Accelerator The B2C Apparel store showcases the platforms capability to handle products within a variant structure whereas the B2C Electronics store showcases the platforms capability to handle complex data models and products with deep, rich, complex attribution. All pages are deployed via the hybris WCMS and are setup using a templating concept. This allows for easy merchandising via business user tooling to handle the day-to-day operations of the site without the need for IT. These are offered as business accelerators, there is complete flexibility with regards to look and feel, adding additional templates / components and custom functionality.

29 Advanced Personalization Dynamically segment customers based on their behaviour Analyze shopping cart content of anonymous customers Integrate social network data Display offers and promotions based on order history, profile data, clickpaths, Intuitively manage personalization rules by business users

30 B2B Multichannel Accelerator Provision your account customers with a sophisticated online self service portal. This helps with customer satisfaction and retention and also will allow Account Managers to focus time more effectively. Allow customers to create and maintain their business structure, setup budgets and spend controls as well as managing orders and their procurement process. Offer advanced account capabilities, including unique customer product, pricing and catalogue views.

31 B2B Commerce Organisation & Employee Management Cost Center & Budget Management with individual permissions Replenishment Orders Order History & Re-ordering Order Approval Workflows Quote Negotiation Workflow

32 Search & Navigation Easy navigation through long lists of results through filters (Facet Search) Access information via full text search Multi-language and multi-catalog searching Ranges for adding attribute information Easy configuration by pre-defined attribute resolvers Update of the search index with product information either manually or via jobs Hybris Commerce Accelerator comes with Solr integration by default Apache Solr is a standalone enterprise search server with Web services like API 32

33 Product Content Management - PCM Manage products, categorisation and promotions. Advanced search capability to ensure quick access into product data. Flexible and configurable work space including list view, mass editing and drag and drop. Ability to manage all structured and unstructured product information including attributes, digital assets, pricing, product references and reviews. Automate common tasks and processes using workflow.

34 Web Content Management System - WCMS Multi-site, multi-channel website management from one interface. Ability to re-use and share templates and components across sites. Live Edit functionality with the ability to forward view the page in context of a particular user or user group. Define Customer Segments and behavioural targeting rules to deliver relevant content, promotions are products to increase conversion, revenue and satisfaction.

35 Promotions Promotions are discounts for specific products (e.g. buy one get one free ) or for orders meeting certain conditions (e.g. 10% off for specific user groups, free shipping for orders over $100) Product level promotions like bundles, buy one get one free, fixed price, multi-buy or percentage discount Order level promotions like reduced delivery cost, free gift, receive discounts Combination with text messages and banners Rule set that defines the conditions for activation Promotions for individual products or categories Definition of promotions for customer groups * source online course (we probably should not use it) 35

36 Digital Asset Management Automatically generate different formats and versions from a single source Integrate media assets seamlessly into hybris Give your brand a unique online appearance by adding rich content and videos to any customer touch point Save time and effort by using just one data management system 36

37 Workflows & Collaboration Assign users and user groups to certain tasks Task-relevant attachments (e.g. Products to be processed) Real-time notification via Start workflow manually or automatically Workflows can be designed around users and around system functionality 37

38 Print hybris Print integrates with hybris PCM Integrations with priint:comet, Adobe InDesign, Adobe InDesign Server and supports Xpress and web services Automated production process and reuse of content and templates allow for cost reduction * source online course (we probably should not use it) Dynamic workflow capabilities shortens the review cycles of content updates Flexible management of relevant data Flexible managements of relevant data Collaboration between planning, inhouse layout teams & external agencies * source online course (we probably should not use it) 38

39 hybris 5 the future of commerce In-store Module Desktop or Tablet based Check stock in this store, nearby stores or any other location Buy Online Pick Up in Store (BOPIS) Pick, pack, and dispatch from store QR code and NFC support for product identification 39

40 Analytics hybris provides real-time customer, product, pricing, and conversion intelligence directly from within the hybris reports cockpit via a preintegration to both Jirafe and Google Analytics. Empower your business users with the insight they need to quickly make marketing and merchandising decisions today that will grow revenue.

41 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

42 PEARL TEMPLATE SAP OG HYBRIS 1. SAP CRM: Alle kampanje og kundesenter relaterte prosesser og funksjonalitet. SAP CRM vil være master for all forretningslogikk 2. SAP e-commerce: Alle nettbutikk prosesser og funksjonalitet (mobil og web). Omni-Commerce prosesser 3. SAP ERP (SAP ECC): Alle logistikk prosesser Alle finansielle og økonomiske prosesser 4. SAP BI Rapporter og dashboards "Informasjon grunnlag" for å kjøre o segmentering i SAP CRM o kampanjer og pris logikk i e- Commerce plattformen. Disse komponentene er fullt integrert i et homogent landskap på en måte som sikrer full dataintegritet.

43 PEARL TEMPLATE SAP OG HYBRIS SAP e commerce Kundesenter Kundehistorikk Ordre Returer Spørsmål Lojalitet Service SAP e commerce Butikk Ordre Returer Lojalitetsprogr Gavekort PickUp Nettbutikk Ordre Produktkatalog Lojalitetsprogr. Reserveringer Service FAQ Min side SAP e- commerce Facebook Sosiale Media Ordre Kampanje Lojalitetsprogr Kundekomm. Forretningslogikk SAP e Kampanjer commerce Budsjettering Prising CMS Surveys s/sms LoJalitetsprogr. Logistikk Lager Økonomi

44 Agenda 1. Hvem er Pearl og hva har vi gjort innen området 2. Hvem er Hybris 3. Hvordan vil Hybris og SAP jobbe fremover 4. Funksjonaliteten i Hybris 5. Hvordan vil Hybris utfylle funksjonaliteten i SAP 6. Hva betyr dette for kundene

45 SAP and hybris Powering the Future of Customer Engagement ENTERPRISE APPLICATIONS #1 #1 OMNI-CHANNEL COMMERCE PLATFORM 40 years of business software leadership and solutions expertise Fastest growing, most advanced commerce platform - enabling next generation customer engagement

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