Prime time for discovery (normalized)

Transkript

1 Ti slides relatert til skipping og lyttemønstre. Figurene er hentet fra forskning på strømmetjenesten WiMP presentert på by:larm 0 og 0. Flere resultater finnes på Arnt Ola Xin Johannes Pål Beathe Marc Følgende har vært involvert i Sky & Scene: Anne Danielsen (prosjektleder, UiO), Arnt Maasø (leder av strømmeundersøkelsen, UiO), Beathe Due, Johannes Bjelland, Kenth Engø-Monsen,Pål Roe Sundsøy, Wenche Nag (Forskere, Telenor Group), Yngvar Kjus (post doctor, UiO), Anja Nylund Hagen (PhD, UiO), Marika Lüders, (forsker, SINTEF), Vitenskapelig assistenter Ola Løvholm, Xin Jian, Marc Casanovas, Linn Jakhelln, Gro Kirkeby, Erik N. Strutz, Hanne Tråsdahl, Ragnhild Toldnes, Inger Helseth, Helena Zarifa Pedersen og Ada Sandnes, og masterstudentene Henrik Sanne Kristensen og Magnus Indregard. For mer informasjon om forskning på strømmetjenesten WiMP, kontakt Arnt Maasø,! Universitetet i Oslo <arnt.maaso@media.uio.no> Prime time for discovery (normalized) Streaming Playlist creation Skipping Search Mange skipper og søker når de utforsker musikk og lager spillelister de hører mer sammenhengende på senere. Og mange skipper og søker på fest i helgen hours Data: 9 weeks 0

2 New Artists Discovery Search! % Number of New Artists From Search From Playlist Playlist! % Unknown Source! % More than 0% of playlist discovery from editorial lists Kurvene her gjelder kun artister som strømmes for første gang av den enkelte bruker. Time of day for streaming of new artists Data: 9 weeks 0 and 0 Mobile skipping ratio during hours 0, Stationary Mobile Skipping ratio 0, 0, 0, 0, 0, 0, Skipping hours 0 Data: 9 weeks in 0

3 Number of streams PC/Mac without skips PC/Mac with skips Mobile without skips Mobile with skips album orienented mobile use På mobil er det vanligere å høre sanger i den rekkefølgen de opptrer på i et album, enn ved lytting på desktop. Samtidig skipper mange mellom låter innenfor et album på mobil. 0 % 0 % 0 % 0 % 0 % 0 % 0 % 0 % 0 % 90 % 00 % Percent of subsequent streams from the same album in 0 Data: 9 weeks in 0 Different tracks over 9 weeks Tracks streamed once per user Tracks streamed several times per user 0 % % % or tracks! streamed more than once,! account for %! of all streams 0 % % 0 % % 0% Percent of tracks Data: 9 weeks in 0

4 Average streams per album track number for five genres (normalized) Pop Rock Alternative Classical Jazz Number of streams per track Det er synkende antall strømmer per spor utover i et album innen alle sjangre, men det varierer en del. Det er størst forskjell mellom sporene for pop og minst forskjell for klassisk. 9 0 Album track numbers from to Data: 9 weeks in 0 Variation per listening session Average Median 0 Unique devices Unique artists The average length of a listening session is 0 minutes. The median is 0 minutes. Unique albums *) A listening session is defined here as continuous streaming without a break of more than one hour. Data: 9 weeks in 0

5 Affordances of streaming media Affordances of the listening media and design of user interface are important to understand streaming modes (e.g., mobiltiy, session length, search, skipping, favorites, genre patterns). The tempo increases, in a way, for better or worse. In a way it s great not to be tied to an album which turned out to suck, after you ve spent 90 minutes listening to it. At the same time... you miss out on that [experience], cause you only play the three most popular songs. ( year old man, 00) Fast forward is a good thing. The skip button is a great invention. (0 year old man, 00) I m old fashion. I still like listening to whole albums. [ ] The biggest difference [with streaming] is that you might not listen to it again, whereas before you would have a CD collecting dust, which you later realized at a party or whatever, that «Fuck, did I buy this?! Why?! ( year old man, 0) Quotes from focus group interviews by Clouds & Concers Context and patterns of everyday life Playlist use and daytime patterns indicate individual ways of streaming Yet, everyday habits influence listening greatly (e.g., like most media) If it s raining, I might listen to jazz. It s like, depending on the weather. ( year old man, 0) At our place I live live in a shared flat with two other there s always music playing, really. We all have subscription for Spotify or WiMP or both. ( year woman, 0) Quotes from focus group interviews by Clouds & Concers