TANKEROperator. Media planning guide and editorial calendar

Transkript

1 TANKEROperator Media planning guide and editorial calendar 2013 Melissa Skinner, Advertising Sales Manager Tel +44 (0) Ian Cochran, Editor Tel +44 (0)

2 The tanker industry is going through its biggest ever period of change. TANKER OPERATOR Alongside killer financial conditions we have environmental requirements, changes in supply and demand for crew, rising fuel costs, new routes and new petroleum trading patterns, security challenges and third party scrutiny. This also means that if you sell services and products into the tanker industry it is a good time to find new customers - and your customers will be reading Tanker Operator magazine to find out what's on offer. In particular, if you provide services and tools to improve vessel efficiency, environmental performance and safety, your potential customers will be reading Tanker Operator magazine. This includes engine optimisation services, propeller optimisation, bunker fuel testing, measuring and monitoring tools, maintenance management tools, coatings, ballast water management, tank cleaning, waste management, communications services, specialist shipbuilding, fire safety systems, navigation optimisation, training, security services, risk management, vetting management tools, consultancy, regulatory management. Tanker Operator magazine is sent out both on print (2,000 copies) and pdf (11,000 recipients) - and unlike most maritime trade magazines, Tanker Operator is only sent out on print or pdf to people who have actually requested it. CO 2 saver Around 85 per cent of the recipients of our print magazine are for customers or people who might influence purchases - including tanker company executives, charterers, seafarers and regulators. Thank you very much for a very interesting and useful magazine. TANKEROperator is a high quality professional publication. - professor, institute of economic forecasting, Moscow

3 TANKER OPERATOR REVIEW OF THE YEAR TANKEROperator s Review of the Year is published with the March issue and contains a review of the world s top tanker operators. It is intended to be kept on office desks during the year as a ready reference source by charterers and tanker operators. We also encourage people to download it during the year, as a pdf, with links from our s and website. Many thanks for your good work in bringing Tanker information to us. You have really updated us in what is happening in the marine world around the world. - CEO, energy company, Nigeria

4 EDITORIAL CALENDAR 2013* January/February Middle East Report Ship Registries (Flag States) Commercial Operations Anti-piracy/Security Coatings Tanker Services Booking deadline: Jan 11 Ad copy deadline: Jan 18 Publication date: Feb 1 March US Report Shipmanagement Chemical/Product Tankers STS Transfers Special supplement: Tanker Operator Annual Review Extra distribution: Chemical/Product Tanker Conf, March CMA, Stamford (Conn), March Booking deadline: Feb 8 Ad copy deadline: Feb 13 Publication date: Mar 1 April Cyprus Report Manning & Training Ice Class Tankers Bunkering Extra distribution: INTERTANKO Annual Event (tbc) Arctic Shipping Summit, Helsinki, April Booking deadline: Mar 15 Ad copy deadline: Mar 20 Publication date: Apr 5 May Norway Report Electronic Charts/ECDIS Manoeuvring Systems Condition Monitoring Anti-piracy/Security Extra distribution: Nor-shipping Jun 4-7 Booking deadline: May 3 Ad copy deadline: May 9 Publication date: May 24 June Denmark Report Ballast Water Management Emissions Control Fire Protection/Emergency Response Shiprepair & Maintenance Booking deadline: Jun 14 Ad copy deadline: Jun 19 Publication date: Jun 30 August/September Germany Report Third Party Shipmanagement Commercial Operations Classification Societies Tank Service Booking deadline: Jul 19 Ad copy deadline: Jul 24 Publication date: Aug 9 October Singapore Report Chemical/Product Tankers Propulsion Systems Satellite Communications Underwater Maintenance Safety Systems Booking deadline: Sep 20 Ad copy deadline: Sep 25 Publication date: Oct 11 November/December Gibraltar Report Training Systems Navaids Ballast Water Management Vapour Control Bunkering Booking deadline: Nov 15 Ad copy deadline: Nov 20 Publication date: Dec 6 Many thanks for sending the TANKEROperator magazine to my place. The magazine is well received and found issues in all issues. - chief officer, Greek tanker operator *All dates are subject to change

5 TANKER OPERATOR EVENTS Tanker Operator runs a series of events on the theme "making money in a tough market", for senior tanker managers to discuss and share ideas about the best strategies today to ensure the company's survival over the longer term. These events attract very senior managers of tanker companies, and offer a good promotional opportunity for companies wishing to gain exposure among senior tanker executives, with branding opportunities and table top exhibition stands. As of August 2012, the following events are planned: Hamburg, September Singapore, October Oslo, February 2013 Athens, April 2013 Hamburg, September 2013 Singapore, October 2013 Athens, November 2013

6 CIRCULATION BREAKDOWN TANKEROperator s circulation (print and electronic) is 4,600, with copies going to company executives, captains, students, consultants, chief officers, superintendents, operations managers, chief engineers, technical managers, surveyors, shipbrokers, fleet managers, chartering managers, naval architects, port captains, CFOs, safety officers, crew managers. Requested copies 5% 5% 6% 10% 2% 3% 2% 4% 2% 24% 13% 11% 13% Shipping company Seafarer Vendor Charterer / oil company Consultants Finance/law Student Regulator Educator Press Shipyard Crewing/recruitment Port Thank you for sending this to me regularly, so far. I wish to continue receiving TANKEROperator. - Superintendent of fleet personnel, oil company based in Dubai 17% 1% 4% 3% 6% 37% Europe North America Asia (not South East Asia) South East Asia Middle East & North Africa 14% 18% Central & South America Africa Australasia

7 Preferred file formats PDF, Acrobat colour: CMYK. 300 dpi JPEG, CMYK. 300 dpi TIFF, CMYK. 300 dpi EPS, CMYK. 300 dpi MAGAZINE - OPTIONS AND MATERIAL SPECIFICATIONS The magazine is A4 and full colour throughout. RATES DIMENSIONS CD-ROM Please send CD-ROM to Vivian Chee 128 Southfield Road London W4 1AY United Kingdom Double page spread: 2,600 Bleed size Trim size Height x width 303 x 426mm 297 x 420mm 277 x 400mm advertising copy to Vivian Chee, chee@btconnect.com if attachment is no larger than 20Mb Full page: 2,100 Bleed size Trim size 303 x 216mm 297 x 210mm 277 x 190mm FTP site For large files, please use : FTP name: ftp.doag.net Username: fryebl476 Password: stuar942 Put files in the folder marked www and inform Vivian Chee chee@btconnect.com for retrieval Half page: 1,160 Landscape: Portrait: 139 x 190mm 277 x 93mm Publisher: Karl Jeffery Tanker Operator Ltd 2 nd Floor, 8 Baltic Street East, London EC1Y 0UP, UK Tel: +44 (0) Fax: +44 (0) Quarter page: 850 Landscape: Portrait: 70 x 190mm 139 x 93mm

8 ONLINE OPTIONS As well as advertising in our magazine, we can offer advertising on our website, newsletter and online social network. In the newsletter, we can offer a large banner advert (350 x 150)* which appears right at the top, beneath our logo but before the news, which links directly to your website. We can also offer small banner adverts (180 x 60) at the side. On our website, we can offer a large banner advert (468 x 60) across the top of our home page and small banner adverts (180 x 60) at the side. The same advert will also appear whenever anyone reads a full news story, and on many other pages of the site. * All measurements are in pixels Rates Website per month: Small banner 700 Large banner top of page 1,950 Skyscrapper banner 2,500 Newsletter: Small banner 840 Large banner top of page 2,340 Skyscrapper banner 3,000 blast (one a month) 3,000 to all 10,000 readers