Profile handbook. for

Transkript

1 Profile handbook for March 2007

2 Logo For the logo, we have chosen a shape in conformity with the general visual direction. The logo is inspired by the shape of the product, and the circle also creates possibilities for practical use, such as in the packaging design. Logo - subcolour The logo may be used in Pipelife blue where the area of use or choice of material makes this more suitable. Examples include sweaters, giveaways or other promotional material. Use of colour Logo red: Dark red: White: Grey: Black: C:25 M:100 Y:100 K:0 C:0 M:100 Y:100 K:41 C:0 M:0 Y:0 K:0 C:0 M:0 Y:0 K:40 C:35 M:35 Y:35 K:100 R:161 G:25 B:37 R:154 G:17 B:0 R:255 G:255 B:255 R:181 G:181 B:182 R:20 G:5 B:0 PMS:193 PMS:1807 PMS:0 PMS:Cool grey 5 PMS:Black Fonter Futura is a clean, wide and modern font which strengthens the fresh modern design. Bold is used for headings. Book is used for sub-headings and body text. Light can also be used for headings. Futura Light abcdefghijklmnopqrstuvwxyzæøå abcdefghijklmnopqrstuvwxyzæøå Futura Book abcdefghijklmnopqrstuvwxyzæøå abcdefghijklmnopqrstuvwxyzæøå Futura Bold abcdefghijklmnopqrstuvwxyzæøå abcdefghijklmnopqrstuvwxyzæøå

3 Design elements Comprise stylized elements which reflect aspects we associate with the product. Two types of elements are used. Organic water elements Use of organic water elements to promote the environmentally friendly aspect. Water elements Use of refreshing water elements to create the feeling of pure water.

4 Logo use The logo must always be used as it is, without changes to the shape or colour. Smartline s pay-off, A new-generation piping system, is the only text element which may be used directly together with the logo. With regard to the positioning of the logo on various types of material, specific guidelines apply. These are described below. Logo in advertisements and DM In advertisements and DM, the Smartline logo must be placed at the bottom right on the front of the page, and the Pipelife logo is placed at the bottom left. For DM, both logos must also be used centred on the back of the page. The Smartline logo is positioned uppermost of the two. Årets nyhet! dialogue Årets nyhet! Samme vareutvalg langt færre deler Med Smartline har Pipelife tatt et steg inn i framtiden og utviklet en ny generasjon med fokus på enklere montering, god design og færre komponenter. Se pipelife.no for nærmere info. Ny teknologi med kunden i fokus Med Smartline har Pipelife tatt et steg inn i framtiden og utviklet en ny generasjon med fokus på enklere montering, moderne design og færre komponenter. Se pipelife.no for nærmere info. Pipes for Life Logo in brochures In the brochure, the Smartline logo must be positioned in the centre at the top. This is to ensure that it is clearly displayed even if the brochure is on a stand. On the back of the brochure, the same positioning applies as for the back page of DM. dialogue

5 Logo use in banners and material for stands When Smartline is presented together with other Pipelife products, common guidelines apply for all presentation material. The Pipelife logo is placed in its own field at the bottom of all material. The product logo, in this case the Smartline logo, is placed at the top in the centre. Pipes for life

6 DM/Giveaways This is a gift box containing fresh water in a bottle with the Smartline label and a bottle opener in the shape of the Smartline logo. This will be sent to plumbers and wholesalers in the summer heat, and will help to create familiarity with the Smartline brand and to provide positive associations with the product. Reflective traffic vest Example of giveaways.

7 Trucks Some of the trucks that Pipelife uses will be decorated with the Smartline design on the trailer itself. The Pipelife logo will be used on the driver s cab. Vehicle streamer Example of material for internal marketing. Årets nyhet! lanseres høsten 2007 pipelife.no

8 Årets nyhet! Samme vareutvalg langt færre deler Med Smartline har Pipelife tatt et steg inn i framtiden og utviklet en ny generasjon med fokus på enklere montering, god design og færre komponenter. Se pipelife.no for nærmere info. Pipes for Life Advertisements We have chosen to create two advertisements that communicate the two main benefits of the product, namely that it is easy to install and that it consists of fewer components than before. We want to make these advantages visible in a simple and clear manner.

9 Brochure, promotional material and package design Here, the visual direction we have chosen is continued with a focus on clean lines, the Nordic, and good design. Banner Brochure 16 pages 1 Moderne design Hva skal du med et stilig baderom hvis du ikke har et fint rør? God design blir stadig viktigere for folk flest, og dermed stilles det også større krav til nye produkter på markedet. Med sine enkle og rene linjer er Smart- vise det fram. De glatte skjøtene skaper line som skapt for moderne innredning. ikke bare et pent produkt, men gjør Åpne løsninger på bad og andre våt- det også langt enklere å rengjøre og rom blir stadig mer populære, og med vedlikeholde. Smartline kommer i off- Smartline får du et rimelig og sikkert white og forkromming, og er rett og slett som i tillegg ser bra ut. et produkt tilpasset den moderne, Nå trenger du ikke bruke penger på designbevisste forbruker. å skjule et, men i stedet stolt Pipes for life dialogue 6-page brochures for defined target groups Ny teknologi med kunden i fokus Med Smartline har Pipelife tatt et steg inn i framtiden og utviklet en ny generasjon med fokus på enklere montering, moderne design og færre komponenter. Årets nyhet! Se pipelife.no for nærmere info. Package design

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11 Use of pictures The pictures must inspire associations with the qualities of the product beyond the purely practical benefits. These are: Norwegian-produced, good design, and environment-friendly. We therefore use Norwegian nature and simple and modern design as the main elements in the pictures.

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