SUPPORTING THE FUTURE SINCE Zacco 2016

Transkript

1 SUPPORTING THE FUTURE SINCE Zacco 2016

2 Intellectual Property, IP, in Open Innovation Norwegian Smart Care Cluster Open Innovation Zacco 2016 Stein Aamot Partner, Patent Attorney stein.aamot@zacco.com

3 ZACCO EUROPE Zacco honoured with IP Firm of the Year 2016 and 2017" for Scandinavia at the MIP Award 3 Zacco 2016

4 IPR DEFINITIONS AND TYPES What is Intellectual Property (IP)? What is Intellectual Property Rights(IPR)? IP in an Open Innovation Process 4 Zacco 2016

5 INTELLECTUAL PROPERTY, IP OR IPR? WHAT CAN BE PROTECTED? competence expertise brain power creativity ideas technology concepts products and services name of products/services product form methods software production processes 5

6 IPR is documented monopoly rights to own and exploit intellectual properties Patent Trademark Design Copyright knowhow Rights to invention Rights to name distinguishing the product/services from 3.rd party Rights to form/expression Rights to creative art Rights to knowledge 6

7 IPR IN SHORT What can be protected? Requirements for being granted protection scope Hva kan vernes? How is protection granted? Duration of protection Invention The invention must be industrial applicable, be novel and stand out compared to prior art, Inventive step. Oppfinnelser Registered Up to 20 year from priority date Trademark Name, logos, figures Phrases/differentiating Packaging/ product design Product design Trademark must be distinguishable and not possible to misunderstand/mixed up with other registered mark Navn, logoer, figurer, slagord/særpregen Emballasje/produktutseende Design must be novel, and comprise individual character Produktutseende Registered Can be achieved by recognized use over timw Registered Unlimited, dependent that the registration is renewed every 10 year Up to 25 year from priority date Copyright Artistic expression, Industrial design, Software, and other The presentation must be comprised by literary, scientific or artistic field, And be unique No registering necessary, the protection is granted the moment the art is created Until artist is diseased + 70 year Trade secrets/ know-how 7 Zacco 2016 Inventions, technical or commercial competencies or experience, customer data and other Trade law or agreements No Registered necessary Unlimited, dependent on secrecy

8 OPEN INNOVATION Open innovation : "a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology". [Chesbrough, Henry William (1 March 2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press] 8 Zacco 2016

9 OPEN INNOVATION Outbound Pecuniary Non-pecuniary Inbound Pecuniary Non-pecuniary 9 Zacco 2016

10 10 Zacco 2016 IP LANDSCAPE AWARENESS

11 COMPETITORS RIGHTS Competition watch/surveillance/search What is competitors focus area Effective use of own research resources Inspiration Validity of prior art IP Inbound assessment/ Risk management Others established monopoly in «our» field? Can we license/buy others IPR? Is registered IP rights maintained, and in what jurisdictions? How can we access others IPR? 11

12 MEANS TO BECOME AWARE Search Surveillance Patenting own technology Patenting borderline/fence line technologies IP due diligence Own and others IPRs 12 Copyright Zacco A/S

13 IP STRATEGY READY FOR OPEN INNOVATION Search Patenting, TM, Design Publishing Secrecy Lisensinge in Lisensing out 13 Zacco 2016

14 MOTIVES FOR OWN RIGHTS - OUTBOUND Secure monopoly or the right to choose what to share with whom Visualization of values - marketing Share own technology for license fee (can be 0) Sale IPR as negotiation means and access to markets IPR as protection against infringers and pirates 14

15 CONFIDENTIALITY AND AGREEMENTS (NDA) be attractive without showing all your cards Marking of information Maintain rights to patenting when NDA is compromised If you need to sign the other party s NDA, look out for: Does it define reasonable scope of knowhow /marking requirements? Is it limited towards known prior art? Does it not prevent you from exploiting own technology? Who does it concern? Is it 2-way? What is the valid time period? Return of documentation Execution 15

16 RESOURCES Zacco 2016

17 PATENTS Requirements for monopoly: Invention Technical character and technical effect Reproducible Industrial applicable Novelty Whole world Also towards own publications Inventive step Stands out considerably compared with prior art Monopoly to invention for 20 years Rights to stop 3.rd party 17

18 PATENT TIMELINE NO 0 Krav Nx50 = NxMx10 Nx50 = Nx10 (PPH) PCT DEMAND 30/ Krav Krav 18 Zacco ISR & WO IPRP USA EPO JAPAN CANADA.

19 SUPPORTING YOUR FUTURE FROM NOW ON? 19 Zacco 2016

20 Varemerker Vilkår for enerett: Registrerbart (eller innarbeidelse) Ikke forvekselbart med tidligere rettigheter Særpreg (ikke beskrivende) Kjennetegn som skal skille varer/tjenester fra andres. Ordmerker, figurmerker, kombinerte merker, lydmerker, luktmerke, bevegelige merker, Vareutstyr varemerke Vern til evig tid, fornyelse hvert tiende år 20

21 Særpreg sterke og svake varemerker Ikke registrerbar Ikke enerett Beskrivende Varemerker Personsvar Kontantkort Svake Varemerker mfuture Canal Digital Registrerbar Enerett Sterke Varemerker Jara Nextra 21

22 Design Vilkår for enerett: Utformingen må være ny Utformingen må skille seg vesentlig fra tidligere kjent design Form og utseende På produkter eller deler av dette 22 På grafisk hjemmeside

23 Når er software vernet etter åndsverkloven? Åndsverk vilkår for enerett IDÉ DESIGN, KONSEPT, STRUKTUR KILDEKODE ikke åndsverk åndsverk 23

24 Knowhow en rettighet? Knowhow vår kunnskap/ekspertise, ikke tidligere publisert Ingen lovfestet enerett må beskyttes i avtale Markedsføringsloven - bedriftshemmeligheter beskytter mot illojal konkurranse og produktetterligning brukes stort sett etter at skade har skjedd 24

25 IPR i avtaler "For the avoidance of future doubt the Parties will confirm in writing at the time of order if any software purchased under this Contract is to be regarded as Customised Software for the purpose of this Subclause

26 Særlig om...konfidensialitetsavtale (NDA) om å gjøre seg attraktiv uten å vise alt 26 Skal du signere andres bør du se etter: om den inneholder en fornuftig rekkevidde av knowhow/merking, at den er avgrenset mot det allment kjente at den ikke avskjærer deg fra utnyttelse av egen teknologi hvem den gjelder for? om den er gjensidig? klausuler om varighet? retur av dokumenter? håndhevelse?

27 SUPPORTING YOUR FUTURE FROM NOW ON? 27 Zacco 2016