KRONABY LANSERER PREMIUMKLOKKER MED SMART FUNKSJONER.

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1 PRESSEMELDING KRONABY LANSERER PREMIUMKLOKKER MED SMART FUNKSJONER. Det Malmø baserte klokkemerket Kronaby lanserer en ny generasjon klokker bestående av 4 modeller, i 24 ulike varianter. Ved å kombinere verdensledende digital teknikk med stilren skandinavisk design, har Kronaby skapt en kolleksjon som både hyller tradisjonelt urmakeri og passar en moderne livsstil. Det oppkoblede urverket, Kronaby Connected Movement, er utviklet av Kronaby. Det gir unike tekniske muligheter til å oppdatere klokken med nye funksjoner etter hvert. Sammen med en smart mobiltelefon og Kronabys applikasjon, inngår blant annet funksjoner som Filtered Notifications, Auto Time Zone, Silent Alarm, Get Moving, Music Control, Camera Remote og Timer. Klokken er kompatibel med både Android og ios og optimalisert for å gi brukeren en intuitiv og skreddersydd opplevelse. Kronaby har batteri levetid på opptil 2 år som dermed tar bort ladningsbehovet. Batteriet byttes som på en vanlig klokke hos en autoriskert forhandler. En applikasjon gir beskjed når det er tid for batteribytte. Kollesjonen består av 4 klassiske modeller, APEX, SEKEL, NORD og CARAT. Hele kollesjonen er omsorgsfullt utviklet omkring begrepet Human Technology. Kjernen i Human Technology er at klokkens funksjoner skal tillføre og forenkle hverdagen for brukeren uten og oppleves som påtrengende. Kolleksjonen er skapt får å passe en moderne livsstil ved å kombinere smakfull design med smarte individtilpassede funksjoner. Alle modellene er analoge klokker med 2 eller 4 visere. Kronaby er først og fremst en klassisk genuin klokke og sammen med vår smart teknologi har vi utviklet en klokke som gjør mye mer enn å vise tiden og er samtidig et vakkert smykke., sier Sarandis Kalogeropulos, en av de fire grunnleggerne av Kronaby. Vår filosofi handler om å la brukeren oppleve mer. Å være frakoblet men allikevel tilkoblet. Veil pris fra kr til kr Om Kronaby Kronaby er et klokkevaremerke fra Malmø i Sverige lansert av Anima. Ved å kombinere verdensledende digital teknikk, elegant stilren skandinavisk design og traditionelt urmakerhåndverk, har Kronaby tatt frem en ny generasjon klokker. Om Anima Anima er et Svensk teknologi selskap som har spesialisert seg på smart, målrettet utformet design av tilkoblet produkter. Selskapet er lokalisert i Malmö, Sverige og sysselsetter et team på 70 personer. Anima er støttet av det kinesiske selskapet Goertek Inc, oppført på Shenzhen Stock Exchange. For nærmere informasjon: PRODUCT LINE AS post@productline.no Teknisk beskrivelse, se neste side.

2 TEKNISK BESKRIVELSE: URVERK: - Egenutviklet urverk med Sveitsisk Soprod quartz viser-gangverk - Batteri levetid: ca. 2 år FUNKSJONER: Funskjonene installeres i applikasjonen i smart mobiltelefon - Time- og minuttvisere - Dato - Alternativ tid i annen tidssone - Skritt teller - Nedtelling - Viberasjons notifikasjon - Finn telefon - Kamera fjernkontroll - Musikk fjernkontroll - Følg meg hjem - Marker plassering URKASSE: - Polert og satin finisert rund stålkasse/pvd Gold Plated eller Rose Plated med diameter 38 mm og 43 mm - Ripesikkert safirglass med antireflekterende belegg. - Skru baklokk med Kronaby s dekor TALLSKIVE: - Indeksering og visere med grønn Superluminova - Rhodium-behandlet time- og minutttvisere VANNTETTHET: - 10 ATM (tilsvarende ca. 100m) Leveres med naturlig behanhandlet kalveskinnrem eller lenke.

3 ! PRESS RELEASE KRONABY - Setting a new standard for connected watches The collection is an homage to the classic watchmaking tradition, and combining it with smart technology, Kronaby is making the experience relevant and beautiful for users. The philosophy behind Kronaby is to put design at the centre of watchmaking and only add relevant smart features with the aim to make people experience more. We call this Human technology. Combining world leading engineering, state-of-the-art Scandinavian design and classic watchmaking tradition, the result is a new generation of watches. When paired with a smartphone the Kronaby Connected Watch Collection, offers a unique set of features and a battery life of up to 2 years, making charging obsolete. The collection consists of four classic models with traditional dial and hands, APEX, SEKEL, NORD and CARAT, that are all carefully curated and designed to fit a contemporary lifestyle. The features give the classical watch the possibilities of interacting with the user. The Kronaby Connected Movement is developed in-house by top software and hardware engineers in Sweden - providing endless possibilities. Together with the Kronaby application the watch offer features such as Filtered Notifications, Auto Time Zone, Silent Alarm, Get Moving, Music control, Camera remote and Timer to mention some. All carefully chosen and designed to make the user stay connected but not distracted. The watch is compatible with both Android and ios. The Kronaby application allows informative configuration and intuitive interaction to give the user a seamless watch experience. BEAUTIFULLY SMART DESIGN The Kronaby collection consists of 4 models, and 24 variants, each with its own characteristics and purposely designed to fulfil the users objectives for many years. The Kronaby watch is equipped with truly premium watch details, like classic dial and hands for telling time and other information. The APEX and a selection of the SEKEL models have sub dials for showing additional time and activity progress. The top and bottom pushers and the crown are linked to the Kronaby app and can be powered with tailored features. For example the crown can serve as a quick way to set a timer to commence a countdown. The whole watch collection has the same set of features.

4 ! APEX Configured with motion, durability and legibility in mind, Kronaby s APEX takes it one step further. We ve taken design cues from classic sports car s speedometers and naval gauges, adding Super-LumiNova hands and dial numbers for excellent readability even in the most demanding conditions. Case size 43 mm, sub dials, comes in 5 different variants with 22 mm bracelets in stainless steel or leather. Recommended retail price, xxxxx NOK depending on variant.! SEKEL A homage to the art of traditional watchmaking, Kronaby s SEKEL epitomizes the age-old qualities of genuine craftsmanship and analogue precision. Crafted using only the finest materials, its classic lines give it a distinct Scandinavian flavour that will stand the test of time. Case size 43 mm with sub dials and 38 mm, comes in 9 different variants with 22 mm and 18 mm bracelets in stainless steel or leather. Recommended retail price, XXXX NOK depending on variant. NORD Pared down to the bare minimum, Kronaby s NORD is a refined manifestation of purity and proportion and a nod to our Nordic heritage. This modern day classic is Scandinavian simplicity in its purest form. By no means a wallflower, its flawless detailing includes a matte finish dial, a stainless steel case and a double domed, anti-reflective sapphire crystal. Case size 38 mm, comes in 4 different variants with 18 mm bracelets in stainless steel, solid links/mesh or leather. Recommended retail price, XXX NOK depending on variant. CARAT Like a precisely polished gem, Kronaby s CARAT displays as many facets as life. The convenient timepiece expresses Scandinavian refinement and elegance, and is made of carefully selected premium materials and finishes that we have chosen to match an effortless sense of style.

5 ! Case size 38 mm, comes in 6 different variants with 18 mm bracelets bracelets in stainless steel, solid links/mesh or leather. Recommended retail price, XXX NOK depending on variant. CURATED FEATURES TAILORED TO FIT A CONTEMPORARY LIFESTYLE The Kronaby watch connects to your ios and Android smartphone. The user can choose from a set of various features within the app and link these to the two pusher buttons and the crown on the watch. Within the app it is an easy navigation to allocate different features to the triggers, crown and filtered notifications. The watch s filtered notification system can be customized with three vibration patterns. The watch notifies the user with subtle and different vibration patterns when something important happens e.g. your partner calls or your children s day-care. KRONABY WATCH FEATURES INCLUDE Auto Time Zone Always on time No matter how many time zones the watch cross, it automatically displays the local time accurately. Silent Alarm A gentle wake-up call By switching on the silent alarm, the watch s soundless vibrations will only wake the user, letting those around carry on snoozing. Filtered Notifications Never miss what matters There is a fine line between staying connected and being distracted. That is why Kronaby lets users choose to be notified only by the people they care most about. Battery life Never Charge With a standard battery that lasts up to two-years (depending on use), users will never again have to put their life on hold while searching for an outlet to recharge. Get Moving Take a stand Get up and get moving there is increasing evidence that we need to spend less time sitting to maintain a healthy physique. Kronaby can send a gentle reminder when the user has been inactive for too long. Reject Call Decline with a tap In our connected world, prioritizing incoming phone calls is an inevitable modern-day nuisance. Kronaby just made it a little less of a hassle through a swift press on the crown to decline. CROWN FEATURES Additional Time Zone In sync with the world

6 ! Kronaby keeps users continuously connected with the outside world by letting them select an additional time zone to be displayed on the watch face. Date Stay up-to-date Knowing the current date is a fundamental piece of information that is readily available through the push of a button. Daily Hundred Every step counts Statistics show that activity is key for a healthier life. Kronaby users can set a step goal and track progress daily. Timer Keeping count Proper time management is hard to achieve without the right tools. A timer allows users to box chores and find their focus.

7 ! PUSHER FEATURES Camera Remote Picture perfect The built-in camera remote lets users switch places, from always being the person behind the camera to sharing the moment with friends in front of it. Remember This Spot You were here Part of living is trying new things and experiencing unfamiliar places. To make sure to find the way back, users can press the Geo Tag button. Find Phone Never lost again Busy days make us all forget and misplace things. The clever pusher trigger on the watch reveals the phone s whereabouts. Walk Me Home Feel safe 24/7 Being free to move around safely should be everyone s prerogative. The push of a button sends a signal to a loved one, letting them respond and follow the user every step. It s like having someone walk you home, but from a distance. Music Control Immediate tunes Kronaby give users instant access to their favourite music, whenever and wherever they want by Press Play. TECHNICAL SPECIFICATION PREMIUM QUALITY FROM THE INSIDE OUT Case: 43 mm, 38 mm, Stainless steel 316L selected models in different PVD tones. Crystal: Scratch-resistant sapphire crystal, double domed with AR-coating for less optical distortion. Dial and hands: Classical designed dial and hands with Super-LumiNova for high performance night illumination for the models APEX and SEKEL. Water-resistant: 10 bar 100 m. Bracelet: 22 mm, 18 mm 316L stainless steel bracelet, solid links/mesh or vegetabletanned Italian leather straps with stainless steel buckle. Kronaby Connected Movements: BT001 and BT002, 2-hand-bi-directional micro stepping motors, Bluetooth 4.1 Low Energy (BLE), vibration motor, accelerometer. Battery life: Up to 2 years (depending on use), CR3032 coin cell. Kronaby App: Working with (or later version) Android 5.0 and ios 9. ### For more information and interview requests, please contact: Anna Leo, Press contact at Kronaby Mobile: +46 (0) anna.leo@animaconnected.com

8 ! Please find high-resolution images for download via

9 ! About Kronaby Kronaby is a contemporary connected watch brand from Sweden launched by Anima. By combining world leading engineering with state-of-the-art Scandinavian design and Swiss watchmaking tradition, resulted in a new generation of watches. The first collection consists of four classic models, Apex, Sekel, Nord and Carat. About Anima Anima is a Swedish technology company specializing in smart, purposefully designed, connected products. The company is located in Malmö, Sweden and employs a team of 70 people. Anima is backed by the Chinese company Goertek Inc, listed in the Shenzhen Stock Exchange.

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