February 2019 Brand guidelines
LOGO Variations Master - full colour REV - reverse version, for use on dark background 2
LOGO Clear space and sizing Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be maintained where possible. This area is to be kept free of any text, graphic or image. The clear space rule also applies to the logo s relationship with the edge of a page. Minimum size It is preferred the logo not be reproduced smaller than 35mm in height for the stacked logo or 25mm in height for the landscape logo. The minimum size does not include the clear space measurement as shown above. 35mm high 25mm high 3
Typeface Aa Univia Pro Aa Proxima Nova For headings Univia Pro Designed by Olivier Gourvat from Mostardesign. Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com For body copy Proxima Nova Designed by Mark Simonson from Mark Simonson Studio. Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com System default font Arial APLAR 2020 Brand guidelines 4
Colour palette Core congress colours Secondary palette C19 M100 Y100 K11 C0 M100 Y100 K0 C0 M68 Y100 K0 C100 M55 Y23 K37 C75 M11 Y18 K0 C35 M0 Y20 K0 R184 G13 B10 R245 G0 B0 R255 G115 B0 R0 G73 B109 R0 G171 B199 R164 G218 B210 #b80d0a #f50000 #ff7300 #00496d #00abc7 #a4dad2 APLAR 2020 Brand guidelines 5
Example branding in situ Examples of congress collateral; business card letterhead A4 cover page email marketing template name badge Name Position Company Address Phone Email Maecenas semper diam eget dolor iaculis pellentesque. eu bibendum justo. Mauris faucibus suscipit ante ac tempus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tinmpus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc PARTNERSHIP PROSPECTUS REGISTER JOHN SMITH ORGANISATION Maecenas semper diam eget dolor iaculis pellentesque. eu bibendum justo. Mauris faucibus suscipit ante ac tempus. website DELEGATE 6
Image library The following stock photography is available to support congress marketing and branded collateral. Kyoto These images are shown as an example only and congress branding is not restricted to this library. Please note: These images are for commercial use from reputable sources and do not require crediting the original photographer. Industry Event Experience 7