CURRICULUM VITAE LARS ERLING OLSEN

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1 CURRICULUM VITAE LARS ERLING OLSEN Permanent address: Lindbäckveien 23 C, 1163 Oslo, Norway Marital status: Married, two children (age 6 and 3) Nationality: Norwegian EDUCATION BI Norwegian Business School, Dep. of Marketing Philosophiae doctor (PhD) Dissertation title: Broad vs. Narrow Brand Strategies: The Effects of Association Accessibility on Brand Performance Dissertation committee: Luk Warlop (K.U. Leuven) & Micael Dahlén (Stockholm School of Economics) Supervisors: Bendik Samuelsen & Fred Selnes Norwegian School of Economics (NHH) Executive MBA in Brand Management University of Bergen Foundation course in History Spring 1999 Erasmus University, Rotterdam The Netherlands International Master of Science Exchange Program (IMScEC) Norwegian School of Economics (NHH) The «siviløkonom» degree (bachelor in business)

2 WORK EXPERIENCE Oslo School of Management Professor present Director of Executive Programs ( present) Head of Department Department of Marketing present BrandWell Consulting Associate Professor Project manager Application for Master in Consumer Marketing (Executive) (NOKUT - Norwegian Agency for Quality Assurance in Education) ( ) Member of the Educational Committee (Undervisningsutvalget) ( ) Assistant Professor Owner present BI Norwegian Business School, Dep. of Marketing Research Scholar Norwegian School of Economics (NHH) Adjunct Associate Professor ( present) Research Scholar Mills DA (food industry) Senior Consultant, Human Relations Management Brand Manager Assistant Brand Manager

3 TEACHING Oslo School of Management Graduate lever: FOR4100 Forbrukermarkedsføring Fall 2012: 4.63 (5-points scale) Markedsstrategi Spring 2014: Undergraduate level: FBA 1100 Consumer Behavior (course responsible) (2011-present) Spring 2011: 4.86 (6-points scale) Spring 2012: 4.20 (5-points scale) Spring 2013: 4.47 (5-points scale) MAM 1100 Marketing Communication (course responsible) (2011) Spring 2011: 5.00 (6-points scale) SLE 3100 Sales Management (course responsible) ( ) Fall 2009: 4.41 (6-points scale Fall 2010: 5.43 (6-points scale) KAM 2100 Key Account Management (course responsible) ( ) Fall 2009: 5.00 (6-points scale) Fall 2010: 5.50 (6-points scale) Supervisor Bachelor theses (+25 theses) (2009-present) BI Norwegian Business School Graduate level: Master of Management Strategic Marketing (2010-present) Spring 2010: 6.00 (7-points scale) Spring 2011: 5.40 (7-points scale) Spring 2012: 5.40 (7-points scale) GRA 4145 Brand Management (2008) Spring 2008: 4.20 (5-points scale) Supervisor Master of Management theses (+12 theses) (2010-present) Co-advisor Master of Science in Marketing theses

4 Undergraduate level: DST 9802 Bachelor Specialization in Brand Management ( ) MRK2531 Marketing Communication ( ) EMS 2328 Service Marketing and Sales (2005) Executive level: BIK 2603 Sørlandet Branding School ( ) (Program responsible) Fall 2006: 4.19 (5-points scale) Spring 2007: 4.10 (5-points scale) Norwegian School of Economics (NHH): Graduate level: MBM 420 Brand Strategy (course responsible) (2013- present) Spring 2013: 4.63 (5-points scale) Spring 2014: Executive level: MBA Brand Management ( ) Two year part-time program for managers organized as teaching modules. In I also was co-responsible (chaired by Professor Leif Hem) for administrating and planning several modules. I have taught in all modules in a vast range of topics: Qualitative research methodology Brand valuation Product placements Brand elements Strategic management Brand positioning Introduction to marketing research Brand portfolio management Marketing communication Experimental research design Persuasion and attitude change Student evaluations: Spring 2004: 4.07 (5-points scale) Spring 2006: 4.37 (5-points scale) Spring 2009: 5.81 (7-points scale) MAR 106D Brand Management (2005) (course responsible) Student evaluations: Spring 2005: 2.81 (-3 to +3 scale) Supervisor MBA theses (4 theses) ( )

5 University of Tromsø: Graduate level: University of Nordland STV 6310 Brand Management ( ) This program has been a joint venture with University of Tromsø and Norwegian Royal Army. The goal has been to provide officers with a formal civilian diploma of leadership education (master level). So far I have taught 3 classes in this program. Undergraduate level: Guest lecturer in Brand Management (2004) University of Oslo: University of Stavanger: Co-advisor master thesis in Media and Communications Sciences ( ) Co-advisor Erik Mehl (PhD student) (2012-present )

6 CONSULTANCY AND SPEAKER ASSIGNMENTS Corporate programs: Organized by BrandWell Consulting (self-owned company): NSB Gjøvikbanen Service Spesialist Programmet (2013- present) o Introduction to branding and service management Steen & Strøm Branding School ( ) o Shopping Centers in Norway, Sweden and Denmark o The program consists of 4 modules of 2 days each. We have successfully completed 3 groups (= 50 managers) during these years. OMG Brand Academy ( ) o Omnicom Media Group = OMD and PHD Media Agencies in Norway. o The program consists of 5 x 1 day modules. We have successfully completed 3 groups (= 35 media planners) during these years. 2008: 4.52 (5-points scale) 2010: 4.22 (5-points scale) MEC Branding School ( ) o MEC Media Agency o The program consists of 5 x 1 day modules. We have successfully completed 3 groups (= 40 media planners) during these years 2009: 4.70 (5-points scale) 2011: 4.20 (5-points scale) Organized by Norwegian School of Economics (NHH Executive): Bergen Branding ( ) o Bergen Branding is a corporate program run by Norwegian School of Economics for the most prominent consumer marketing companies in the Bergen-area (Norway). I have taught a range of different topics: Marketing Metrics Product Placements Marketing Communication Strategy Brand Valuation Brand Portfolio Management Brand Elements Brand Positioning Student evaluations: o Spring 2005: 4.60 (5-points scale) o Fall 2005: 4.30 (5-points scale)

7 o o o Fall 2010: 5.66 (7-points scale) Spring 2011: 5.55 (7-points scale) Fall 2011: 5.67 (7-points scale) Rieber Branding ( ) o Rieber & Søn is a European food company with strong brand names in several European markets (including K-salat and Bähncke in Denmark). The program was run by Norwegian School of Economics. I have taught a range of different topics: Marketing Metrics Product Placements Marketing Communication Strategy Brand Valuation Brand Portfolio Management Brand Elements Brand Positioning Brand Extensions Brand Alliances Student evaluations: o Fall 2004: 5.20 (7- points scale) o Spring 2006: 4.30 (5-points scale) o Spring 2008: 4.30 (5-points scale) Mills Branding ( ) + (2012 -) o Mills DA is part of Agra - a Scandinavian food company with strong brand names in Norway, Sweden and Denmark (Stryhn s). I have taught primarily Brand Portfolio Management, Brand Valuation and Associative Network Theory Student evaluations: o Spring 2012: 4.00 (5- points scale) o Fall 2012: (5-points scale) o Spring 2013: 4.10 (5-points scale)

8 Consultancy and speaking engagements (BrandWell Consulting): Netcom Baker Hansen Synnøve Finden G-Sport Steen & Strøm Norsk Folkemusum Kvadraturen (Kr.sand) Apotek 1 DnB Mills Janssen-Cilag Helsport TV3 Egmont Confex konferanser Tanum Berg Sparebank Janssen-Cilag Norsk Ortoptist Forening Econa Siviløkonomene TINE Hafslund Logica Hamar Media Jordan Papirgrossistenes Landsforening TNS Gallup TV Norge Universitetssykehuset i Nord-Norge (UNN) AC Nielsen Studentsamskipnaden i Agder VG Konkurransetilsynet New Store Europe Norsk Film- og TV-produsenters Forening Starcom mediebyrå Mediacom mediebyrå ANFO (Annonsørforeningen) NSB Euronics TEKNA Danone Töckfors shopping center Byporten Shopping Sætre

9 PUBLICATIONS Publications (peer reviewed) Hem, L.E., Iversen, N.M. & Olsen, L.E. (forthcoming June 2014): Category characteristics effects on brand extension attitudes: A research note. Journal of Business Research. Peretz, A. & Olsen, L.E. (forthcoming May 2014): Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth, Advances in Consumer Research, Association of Consumer Research, Chicago. Olsen, L.E. & Samuelsen, B.M. ( 2012): Product placement effects in a movie: Results from a field study. Beta - Scandinavian Journal of Business Research, 2. Svari, S. & Olsen, L.E. (2012): The Role of Emotions in Customer Complaint Behavior, International Journal of Quality and Service Sciences, 4 (3), pp Olsen, L.E. & Lanseng, E.J. (2012): Brands in text: Attitudinal effects of brand placements in narrative fiction, Journal of Brand Management, 19 (8), pp Olsen, L.E., & Lanseng, E.J. ( 2012): Brand Alliances: The Role of Brand Concept Consistency, European Journal of Marketing, 46 (9), pp Samuelsen, B.E. & Olsen, L.E. (2012): The Attitudinal Response to Alternative Brand Growth Strategies, European Journal of Marketing, 46 (1/2), pp Olsen, L.E. & Peretz, A. (2011): Conscientious brand criteria: A framework and a case example from the clothing industry, Journal of Brand Management, 18 (9), pp Lund, K.F. & L.E. Olsen (2011): Moderne kjøpesentermarkedsføring, Magma - Tidsskrift for økonomi og ledelse, årgang 14 (4), pp Samuelsen, B.E. & Olsen, L.E. (2010): Promising attributes or experiences: Attitudinal responses to functional vs. Experiential ad-claims, and the moderating role of involvement, Journal of Advertising, Vol. 32, no 2, pp Olsen, L.E. (2010): Det viktige første problemet i praktisk posisjonering, Magma - Tidsskrift for økonomi og ledelse, årgang 13 (1), pp Lanseng, E.J & Olsen. L.E. (2008): Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency, Advances in Consumer Research, Vol. 35, Association of Consumer Research, pp Olsen, L.E., Iversen, N.M. & Hem, L.E. (2008): Feedback Effects of Strong Extensions: The Resistance of Strong Brands, nr. 1, Beta Scandinavian Journal of Business Research, pp Samuelsen, B.M. & L.E. Olsen (2007): "Jeg har meninger - sterke meninger - men jeg er ikke alltid enig i dem", Magma - Tidsskrift for økonomi og ledelse, årgang 10 (2), pp

10 Olsen, L.E. (2005): Produktplasseringer griper om seg i stadig flere medier, Magma - Tidsskrift for økonomi og ledelse, årgang 8 (5), pp Olsen, L.E. (2004): Merkearkitektur: relasjoner og sammenhenger i merkeporteføljen, Magma - Tidsskrift for økonomi og ledelse, årgang 7 (5/6), pp Olsen, L.E. & Hem, L.E. (2004): Merkeutvidelser: tre spørsmål som bør stilles, Magma - Tidsskrift for økonomi og ledelse, årgang 7 (5/6), pp Work in review/ in process: Samuelsen, B.M. & Olsen, L.E. (in third round of review Marketing Letters). The Multiple Roles of Fit between Brand Alliance Partners in Alliance Attitude Formation. Olsen, L.E. & Samuelsen, B.M. (in second round of review Psychology & Marketing): Same service, different ad claims: The moderating role of need for cognition. Olsen, L.E. (in review): Measuring Associative Strength: A Response Time Latency Approach. Olsen,L.E., Peretz, A., & Samuelsen, B.M. (write up): «Markedskommunikasjon», Fagbokforlaget (lærebok planlagt utgitt i 2014) Olsen, L.E. & Samuelsen, B.M. (write up): Less is more: The effect of association set size on brand judgment. Olsen, L.E. (data collected and analyzed write up): Brand Crisis Management: The effect of crisis type and management strategy. Halkjelsvik, T. & Olsen, L.E. (data collected and analyzed write up): Effects of ironic ads: Results from an IAT study. Olsen, L.E. & Haus, E. (data collected): Psychological reactance and the effects of a public policy campaign. Olsen, L.E. & Gaustad T. (data collected and analyzed Study 2 in planning): Attitudinal Spill-Over from Partner Brand Crisis. Olsen, L.E. (planning studies): Attitudinal Effects of Product Placements in Music Videos. Skard, S. & Olsen, L.E. (planning studies): Implicit attitudes toward low-fit brand alliances

11 Books and book chapters Olsen, L.E. (forthcoming April 2014): Internasjonal merkevarebygging, in T. Mysen (Ed.) Internasjonal markedsføring, Bergen: Fagbokforlaget. Olsen, L.E. (forthcoming 2014): «Kampen om plassen i turistens hukommelse», in K.A. Ellingsen and T.Blindheim (Eds.) Regional merkevarebygging (working title), Bergen: Fagbokforlaget. Samuelsen, B.M., Peretz, A. & Olsen, L.E. (2010): Merkevareledelse på norsk 2.0, Oslo: Cappelen Akademiske. Olsen, L.E. (2010): Drikker man Pepsi på Hotell Cæsar? - Merkeplasseringer i underholdningsmedier, i R. Døving og G. Svensson (red.) Leksjoner i Markedsvitenskap, Oslo: Abstrakt. Samuelsen, B.M., Peretz, A. & Olsen, L.E. (2007): Merkevareledelse på norsk, Oslo: Cappelen Akademiske. Conference proceedings (peer reviewed) Olsen, L.E., Samuelsen B.M & Gaustad T. (2014), Same message, different ad framing: The moderating role of need for cognition, 43 rd EMAC Conference Proceedings, Valencia Peretz, A. & Olsen, L.E. (2013): Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth, Association of Consumer Research North America Conference, Chicago. Samuelsen, B.M. & Olsen, L.E. (2013): «The multiple roles of fit between brand alliance partners in alliance attitude formation, 42nd EMAC Conference Proceedings, Istanbul. Olsen, L.E. & Samuelsen, B.M. (2013): Less is more: The effect of association set size on brand performance, 2013 AMA Winter Marketing Educators Conference, Las Vegas. Peretz, A. & Olsen, L.E. (2013): Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth, 7th Johan Arndt Conference, Oslo School of Management, Oslo. Samuelsen, B.M. & Olsen, L.E. (2013): Same service, different ad claims: The moderating role of need for cognition, 7th Johan Arndt Conference, Oslo School of Management, Oslo. Olsen, L.E. & Samuelsen, B.M. (2012): Offensive and defensive strength in brand associations, 41th EMAC Conference Proceedings, Lisbon. Olsen, L.E. & Samuelsen, B.M. (2012): Product placement effects in a movie: Results from a field study, 41th EMAC Conference Proceedings, Lisbon. Olsen, L.E. & Samuelsen, B.M. (2012): Product placement effects in a movie: Results from a field study, 6 th Johan Arndt conference, Handelshøyskolen BI, Oslo. Olsen, L.E. & Peretz, A. (2011): Brands with a conscience: Identification criteria and a case illustration, 5 th Johan Arndt conference, Norges Handelshøyskole, Bergen.

12 Sværi, S. & Olsen, L.E. (2010): The Role of Emotions in Customer Complaint Behavior, 4 th Johan Arndt conference, Høyskolen i Buskerud, Hønefoss. Olsen, L.E. & Peretz, A. (2010): Sequential Brand Extensions, 4 th Johan Arndt conference, Høyskolen i Buskerud, Hønefoss. Olsen, L.E. & Peretz, A. (2010): Sequential Brand Extensions, 39th EMAC Conference Proceedings, Copenhagen. Samuelsen, B.E. & Olsen, L.E. (2009): The Altitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch, Proceedings of World Marketing Congress, Oslo, Academy of Marketing Science. Olsen, L.E., Lanseng E.J., H Baalerud,. & Holtmoen H. (2009): Brands in Text Attitudinal Effects of Brand Placements in Narrative Fiction, Proceedings of World Marketing Congress, Oslo, Academy of Marketing Science. Lanseng, E.J & Olsen. L.E. (2008): Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency, Association of Consumer Research North America Conference, Memphis. Olsen, L.E. & Lanseng, E.J. (2008): Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency, Thought Leaders International Conference on Brand Management, Birmingham. Samuelsen, B.M. &Olsen, L.E. (2008): "Promising attributes or experiences: Attitudinal responses to functional vs. Experiential ad-claims, and the moderating role of involvement, Thought Leaders International Conference on Brand Management, Birmingham. Samuelsen, B.M. & Olsen, L.E. (2008): "Promising attributes or experiences: Attitudinal responses to functional vs. Experiential ad-claims, and the moderating role of involvement, FIBE 2008, Bergen. Olsen, L.E., Iversen N.M. & Hem, L.E. (2007): The Resistance of Strong Brands: Feedback Effects of Brand Extensions on Flagship Products, Thought Leaders International Conference on Brand Management, Birmingham. Hem, L.E., Iversen N.M. & Olsen, L.E. (2007): A Pleasant Stay Depends on the Host: The Role of Characteristics of the Extension Category on Brand Extension Evaluations, Thought Leaders International Conference on Brand Management, Birmingham. Olsen, L.E., Iversen, N.M. & Hem, L.E. (2007): Feedback Effects of Brand Extensions: Are Flagship Products Less Vulnerable?, 1 st Johan Arndt Conference, Handelshøyskolen BI, Oslo Samuelsen, B.M. & Olsen, L.E. (2007): The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch, 1 st Johan Arndt Conference, Handelshøyskolen BI, Oslo Samuelsen, B.M. & Olsen, L.E. (2007): The Multiple Roles of Fit between Brand Alliance Partners in Alliance Attitude Formation, 1 st Johan Arndt conference, Handelshøyskolen BI, Oslo

13 Lanseng, E. J. & Olsen, L.E. (2007): Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency, FIBE 2007, Bergen. Pedagogical publications NKS: Study Guide Sales Management ( NKS: Study Guide Marketing Communication ( NKS: Study Guide Brand Management ( NKS: Study Guide Consumer Behavior ( Popular articles in newspapers and magazines (not peer reviewed) «En drink på Flamingo bar i Lilyhammer», Kampanje, 1, 2014 «Gull mellom ørene», VG, 19. februar 2014 «Kortere OL-reklame», Dagens Næringsliv, 17. februar 2014 «Teorien er død. Lenge leve teorien!», Kampanje.com, 10.februar 2014 «Strategisk arbeid med merkeutvidelser», Kampanje, 5, 2013 «Vanens makt», Kampanje, 4, 2013 «Men, det sto ikke på handlelappen», Kjedemagasinet, 4, 2013 «Færre valg for fremtiden», Kampanje, 2, 2013 «Humor i reklame», Kampanje, 2, 2013 «Bittersøt nostalgi», Kampanje, 6, 2012 Hva med å eksperimentere litt?, Kampanje, 4, 2012 «Markedsføring i sosiale medier gammelt kunnskap i ny innpakning», Kampanje, 3, 2012 Forbrukerbiologi, Kampanje, 2, 2012 Røykefrykt, 5. January 2012 Kommunikasjonsplanlegging 5 steg for å utvikle effektiv kommunikasjon, Kampanje, 7, 2011 Alkoholreklame og drikking, Kampanje, 7, 2011

14 Produktplasseringer i vinden, ANFOs Nyhetsbrev/ October 2011 Hjernen er alene, Kampanje, 5, 2011 Vis måtehold med produktplasseringer, Kampanje, 3, 2011 Building Brand Alliances, BI Marketing Magazine, 2011 Smale merkevarer utløser kjøpslyst, BI Marketing Magazine, 2011 Styrkeprøven, Kampanje, 2, 2011 Liking og forskning, Dagens Næringsliv, 23. November 2010 Reklame og drikking, Dagen Næringsliv, 10. November Edruelig om alkoreklame, Dagens Næringsliv, 28. October Posisjoneringens kunst, Kampanje, 5, Nye virkemidler i markedskommunikasjon produktet vel plassert, Kampanje, 3, Skjult reklame ja takk!, Dagens Næringsliv, 23. February Feil om Stellaprisen, Dagens Næringsliv, 11. February Bortkastet markedsposisjonering, Kampanje, 5, Høyre i fritt fall, VG, 29. March Fotball for folket, Dagens Næringsliv, 27. Mayi Blåsrussfloskler, Dagbladet, 21. January Dumme forbrukere?, Dagens Næringsliv, 9. October Vinglepetter eller evangelist?, BI Alumni Magasin, June Merkevarer og kunst, Dagens Næringsliv, 31. March Tine er tilbake, Dagens Næringsliv, 4. oktober En strategi for å skape vekst Merkeallianser, Kampanje, 5, Merkevarer som rekvisitter, Kampanje, 4, Forbud ikke veien, Dagens Næringsliv, 30. March Merker i vekst, Dagens Næringsliv, 7. September Effektiv reklame er god reklame, Kampanje, 11, 2004.

15 Kreative påfunn er slett ikke nok, Dagens Næringsliv, 11. February Merkeutvidelser et forskningsområde innen merkevareledelse, SNF Bulletin, 3, Public lectures «Ubevisst påvirkning av bevisste kunder», Find a Creator/Fredrikstad næringsforening, 10. september 2013 «Fagdag: Merkepyramiden», ANFO, 1. november «Men? Det to ikke på handlelappen», Kjøpesenterkonferansen, 31. oktober 2012 «A Heineken shaken not stirred. Om produktplasseringer som ny mediekanal», Markedsføringsforeningen i Oslo, 19. oktober 2012 Snikende budskap, skjult reklame, Nordiske Mediedager, 11. May 2012 Merkevarebygging i reiselivet Kampen om plassen i kundenes hukommelse, Meeting Point Conference, 1. March Produktplasseringer forskning og praksis, ANFO, 2. November Omdømme og merkevarer, Kommunikasjonsforeningens - PR skole, 20. October Det sto ikke på handlelappen! Om ubevisst påvirkning i butikk, Retail Conference, Confex, 19. October (Evaluation: 4.98 (6-points scale) Utløser smale merkevarer større kjøpslyst enn brede merkevarer?, Breakfast Meeting AC Nielsen, 7. June Produktplasseringer, ANFO, 19. May (1 of 10 best lectures - ANFO seminars in 2011) Om måling av medieeffekter, Mediaforum, 16. November 2010 Produktplassering er mye mer enn produktplassering, Max Marketing Mix, 11. November 2010 Markedskommunikasjon ditt viktigste verktøy, Sales and Marketing Coordinator Day, Confex, 9. June 2010 Private merker hva er det og lønner det seg egentlig, Mediaforum, 12. May 2009 Ubevisst påvirkning av den urasjonelle forbruker, Norges Markedsanalyseforening 7. May 2009 Merkestyrke i nedgangstider, Nielsen Conference 2009, 21. April 2009 Brand Placements, Motion Experience Conference, Kristiansand, 28. August 2007 Merkevarebygging, Kristiansand Markedsføringsforening, 18. April 2007

16 Merkevarearkitektur grunnmur for lønnsom vekst, ANFO Den Store Annonsørdagen, 8. November 2006 Produktplasseringer et fenomen i vekst, Norsk Markedsanalyse Forening, 4. May 2006 (Evaluation: 4.70 (5-points scale) Suksess et resultat av gode valg og konsekvensanalyser, Norsk Markedsanalyseforening, 21. April 2005 Reviewer European Journal of Marketing Journal of Brand Management Association for Consumer Research North America Conference (Advances in Consumer Research) American Marketing Association Winter/Summer Conferences Journal of Promotion Management EMAC (European Marketing Academy) Thought Leaders International Conference in Brand Management Magma Tidsskrift for økonomi og ledelse Jury member «Årets Markedsfører» (Marketer of the Year) 2010, 2011 og 2012 (Markedsforbundet) Jury member «Mediestrategiprisen» (Media Strategy Award) 2009, 2010 og 2011 (Mediaforum) Jurymedlem Stella (Advertising Effect Award) 2009 og 2014 (ANFO/Kreativt Forum) Awards Nominated lecturer of the year 2011 by ANFO Researcher of the year 2010, Oslo School of Management Doctoral Fellow American Marketing Association/Sheth Foundation 43rd Doctoral Consortium, Columbia Missouri, 2008 Balanced Scorecard Award 2000 for best undergraduate thesis, Balanced Scorecard Forum Norge.

17 Memberships and other information Association for Consumer Research (ACR) American Marketing Association (AMA) Marketing Science Institute (MSI) Academy of Marketing Science (AMS) European Marketing Academy (EMAC) Columnist in Kampanje