M-COMMERCE M-Commerce & E-Commerce BY JYOTINDRA ZAVERI Internet Consultant & trainer
M-Commerce Dfiii Definition "Mobile Commerce is any business transaction, which is initiated by using a mobile device, such as mobile phone. It is the buying and selling of goods and services through wireless handheld devices such as cellular telephone or Personal Digital Assistants (PDAs) or palmtop or a pocket PC. Wwww Add one more w = Wireless World Wide Web Mobility is one of the key factors which help business thrive. Wired world will become wireless world 2
How m-commerce applies to consumers? Mobile commerce or m-commerce is part of the shift of technology into mainstream business and everyday life. It is the use of handheld wireless devices such as mobile phones and palm pilots to communicate, interact and transact via high-speed connection to the internet. t Consumers will be able to access the wireless World Wide Web (wwww) via a mobile always on connection facilitating access to valuable information and the entry into fast and efficient commercial iltransactions. 3
M-Commerce M-Commerce is next generation of e- commerce e.g. Buying a ticket using a cell phone Selecting the required ticket (of say airline) Payment Downloading the ticket details on the cell phone 4
M-commerce will overtake wired lines As content delivery over wireless devices becomes faster, more secure, and scalable, there is a possibility that m-commerce will surpass wire-line e-commerce as the method of choice for digital commerce transactions E.g. Financial services E-Banking Equity shares buying and selling 5
Sales cycle management using mobile 6
Sales cycle management using mobile BENEFITS Improve productivity and effectiveness of field sales team Lower cost of sales by eliminating inefficient paperbased processes Ability to analyze individual and team performance within and across sales teams 7
Inventory & warehouse management using mobile 8
WHY GO MOBILE? Mobile device and ERP system provides stores managers with a real-time view on their existing stock status. Ability to receive and issue goods in an integrated fashion Ability to transfer stocks between locations Extends the reach of Material Management system anywhere anytime Improved MIS (information system ) for manufacturing and inventory visibility 9
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www.ngpay.com 11
www.ngpay.com India's Fastest Growing Mall...on your mobile. 'MobileBanking' is a service that allows you to do banking transactions on your mobile phone, using ngpay IRCTC stands for Indian Railway Catering and Tourism Corporation Limited. 12
Shopping A new online shopping trend of "booking on the web for pickup later in stores" is evolving into a new concept: Just In Time (JIT) pickup for mobile shopping behind the wheel. This JIT pickup for mobile shopping indicates a "real-time bridge between the virtual world and the real world". 13
Challenges The memory and screen size limitations of mobile devices using wireless application protocol Disclosure and disclaimers User may be unaware about terms & conditions of purchase due to small screen and may not read all lldetails The limited bandwidth and smaller storage capacity of the mobile platform is a problem that needs urgent attention Privacy Issues: Ability to collect location information about consumers 14
www.epaywireless.com Epay specialize in providing complete handheld wireless payment py processing solutions. 15
Wireless swipe Hassle-Free, Cellular l payment Processing Solution Does your business go to tradeshows where you need to take orders? Do your service personnel need to be able to take payment on site? Step out of the office and into the field with mobile phone where you can swipe debit / credit card. 16
Wireless credit card processing increases sales, saves time, and reduces operating expenses. With the wireless Mobile credit card processing solution, you can get paid on the spot, process any major credit card, and get authorizations in seconds - no need to write down payment information or call into your back office. All while synching seamlessly with your ERP backend system, updating the general ledger accounts automatically. 17
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www.mcheck.com mcheck has shown the way the cashless society is here and it is gone mobile M-Commerce also means commerce on the move. 19
Change of Game Without changing our pattern of thought, we will not be able to solve the problems we have created with our current pattern of thought Albert Einstein
Thanks Presentation by Prof. Jyotindra Zaveri [j.zaveri@dnserp.com] View related video lecture of Prof. Zaveri on the free E- Learning site http:///microsoft1.htm htm Join ERP Forum http://www.linkedin.com/groupregistration?gid=1877952 More free e-learning resource: http://dnserp.wordpress.com/ [Blog] http://in.linkedin.com/in/jyotindrazaveri [networking] http://twitter.com/followerp [Short messages] http://www.livestream.com/elesson [Web TV]