Miljø- og samfunnsansvar som drivere for lønnsom virksomhetsutvikling

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1 Miljø- og samfunnsansvar som drivere for lønnsom virksomhetsutvikling Miljøfyrtårndagen 2012 Oslo Kommune og Stiftelsen Miljøfyrtårn, Oslo 23 April 2012 Dr Per Sandberg, Accenture Management Consulting Copyright 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2 Confusing times: While the financial crisis ravage and countries struggle to agree on climate policy... Copyright 2010 Accenture All Rights Reserved. 2

3 ...are countries and companies chasing in the Green Race... Copyright 2010 Accenture All Rights Reserved. 3

4 The Green Race is on! Skanska INTERNAL USE ONLY

5 Kone 5

6 Yara 6

7 Unilever s Sustainable Living Plan OUR TARGETS IN BRIEF We will grow our business in a way which helps improve people s health and wellbeing, reduces environmental impact and enhaces livelihoods. WHY ARE WE DOING IT? Drive consumer preference Win with customers (help retailers go sustainable) Fuel sustainable innovation Grow our markets Generate cost benefits 7

8 Why? 8

9 WBCSD Vision 2050 sorts out the future and gives a business view on the role of business in helping us get a sustainable world Three key questions: What does a sustainable world look like? How can we realize it? What are the roles business can play in ensuring more rapid progress toward that world? A platform for strategic dialogue: Identifying gaps to 2050 mega Trends & Issues Developing a pathway mega Outcomes Quantifying market potential mega Opportunities 9

10 The different steps of Vision 2050 Opportunities Pathway to 2050 Vision 2050 Business-as-Usual outlook to 2050

11 Seeing the same Business as Usual trends as everyone else: Growth, inertia, degradation Population Wealth Energy demand and emissions Water Food Ecosystems

12 In sum: The world is on an unsustainable track Sources: Global Footprint Network, WBCSD Vision 2050 Source: Global Footprint Network and WBCSD Vision 2050, 2010

13 Vision 2050: Nine billion people live well, within the limits of the planet Sources: Global Footprint Network, WBCSD Vision 2050 Source: Global Footprint Network and WBCSD Vision 2050, 2010

14 To Vision 2050 From business-as-usual

15 To Vision 2050 From business-as-usual

16 To Vision 2050 From business-as-usual

17 Key Solutions & Enablers for reaching Vision 2050 Collaboration Build complex coalitions, co-innovation Integrative Innovation Technology, business models, financing, lifestyles, policy combined Resource Efficient & Inclusive Business Double energy and agricultural output, halve CO2, 4-10 fold increase in water & material efficiency, include billions of people in markets True Costs Internalize true cost of carbon, water & other ecosystem services in market signals

18 Opportunities: Building & transforming sustainable cities presents a trillion $ / year business Estimates suggest that by 2030 US$ 40 trillion will need to be invested in urban infrastructure worldwide

19 Building the new energy mix is another trillion $ / year business Source: IEA/OECD, 2009

20 Products and services for aging populations Each month around 1.9 million people in the world will join the ranks of the over 65s By 2020 people aged 65 and above will account for about one-fifth of the total global population

21 To develop solutions that turn generic opportunities into concrete business, we must respect the good old value drivers Maximize Upside Increase Revenues Build Brand Minimize Downside Reduce Costs Reduce Risks Present Value Future Value Copyright 2011 Accenture. All Rights Reserved.

22 ...and overcome several barriers Low consumer pull and engagement Insufficient technology and infrastructure Complex supply chains Perverse subsidies and limited incentives Short-termism and lack of a systems view Source: WEF & Accenture INTERNAL USE ONLY

23 Overcoming barriers... Low consumer pull and engagement Insufficient technology and infrastructure Complex supply chains Perverse subsidies and limited incentives Short-termism and lack of a systems view Source: WEF & Accenture INTERNAL USE ONLY

24 Some of Unilever s approaches Copyright 2010 Accenture All Rights Reserved. 24

25 similar ideas are taking root in Norway Greenudge Copyright 2010 Accenture All Rights Reserved. 25

26 and surprising solutions arise: Lantmännens rest-dejtning Copyright 2010 Accenture All Rights Reserved. 26

27 Overcoming barriers... Low consumer pull and engagement Insufficient technology and infrastructure Complex supply chains Perverse subsidies and limited incentives Short-termism and lack of a systems view Source: WEF & Accenture INTERNAL USE ONLY

28 SmartCity Bærum er et innovativt partnerskap mellom Bærum kommune og det private næringsliv Bakgrunn og målsetning Ønske om en attraktiv kommune Få inn strategi, eller plan for Bærum SmartCity SmartCity er et veletablert konsept hvor byer og næringsliv samarbeider om å ta i bruk smarte løsninger for å gjøre byene mer attraktive og redusere miljøbelastningen Energi- og klimaplanen Energi- og klimaplan november 2009 Med smarte løsninger mener vi.. Samarbeid Miljø Attraktivitet Realiserbar Teknologi Effektivitet BÆRUM KOMMUNE

29 I forprosjektet ble en rekke organisasjoner invitert, som sammen utarbeidet en visjon for SmartCity Bærum SmartCity Bærums visjon Lønnsomt samspill for en grønnere fremtid Innovative partnerskap muliggjør realisering av SmartCity Bærums visjoner

30 SmartCity Bærum er nå etablert, og vil fokusere sin aktivitet på å støtte prosjektene i programmet Organisering av SmartCity Bærum Styringsgruppe SmartCity Bærum forum Programkontor Programleder/ -koordinator Programstøtte Programkontoret vil kunne støtte prosjektene med å: Finne samarbeidspartnere Spre kunnskap og læring Markedsføre og kommunisere Hjelp til å finne finansiering Innhente/dele erfaringer fra andre byer og programmer 1: Smart energinett 2: Powerhouse 3: Markedsplass for energieff. 4: Elbil-pool 5: Smart Kontor 6: Smart reiseinfo 7. Rask saksb. av smarte bygg-søknader Neste prosjekt?

31 Further Information WBCSD Vision 2050 report: UN Global Compact Accenture CEO Study: Copyright 2010 Accenture All Rights Reserved. 31