STANDARD FILEFORMAT FROM TNS GALLUP TV PANEL

Transkript

1 STANDARD FILEFORMAT FROM TNS GALLUP TV PANEL TV-meter data consists of 7 files per day. Data are delivered daily as "overnight files". The playback file will contain viewing on playback material broadcasted within the last days. The files are: Demographic file: Switchingfile: Playback file: TV-set information: Programme log: Spotlog: AUyymmdd.dem AUyymmdd.swd PByymmdd.swd AUyymmdd.set DEyymmdd.std SPyymmdd.std Description Demographics AUyymmdd.dem Note: There might be blank positions in the file for all demographics, meaning there is no information available. Positions Variable Categories Values Comment Length -7 Homenr Household no Membernr 0-99 Member no. 0-7 Weight Sector Not in use 9 Viewer type HH member Guest 0 Sample type Individual Household HH size Counts all people aged 0 + in HH Receives all 5 Norwegian channels person person 3 person 3 4 person 4 5 persons + 5 NRK, NRK, TV, TVN, TV3. Yes 3 Sex Male Female 4 Age - continuous 00 0

2 Positions Variable Categories Values Comment Length : ; < 3 = 4 > 5? 7 A 8 B 9 C 0 D E F 3 G 4 H 5 I 6 J 7 K 8 L 9 M 30 N 3 O 3 P 33 Q 34 R 35 S 36 T 37 U 38 V 39 W 40 X 4 Y 4 Z 43 [ 44 \ 45 ] 46 ^ 47 _ 48 ` 49 a 50 b 5 c 5 d 53 e 54 f 55 g 56 h 57 i 58 j 59 k Side

3 Positions Variable Categories Values Comment Length 60 l 6 m 6 n 63 o 64 p 65 q 66 r 67 s 68 t 69 u 70 v 7 w 7 x 73 y 74 z 75 { } 78 ~ 79 ^? \8 \9 \30 \3 \3 \33 \34 \35 \36 \37 \38 \39 \40 \4 \4 \43 \44 \45 \46 \47 \48 \49 \50 \5 \5 \53 \54 \55 \56 \57 \58 5 Region (3) Østlandet Østfold, Akershus, Oslo, Hedmark, Oppland, Buskerud, Vestfold og Telemark. Sør- og Vestlandet Aust-Agder, Vest- Agder, Rogaland, Hordaland, Sogn og Side 3

4 Positions Variable Categories Values Comment Length Fjordane, Møre og Romsdal. 6 Rural/Urban 7 VCR ownership 8 Receives NRK 9 Receives NRK Trøndelag og Nord Norge 3 Sør-Trøndelag, Nord- Trøndelag, Nordland, Troms, Finnmark. Rural Else Urban SSBs code 7 Yes Yes Unavailable 3 Yes Unavailble 3 30 Receives TV Yes Unavailble 3 3 Receives TVNorge Yes Unavailble 3 3 Receives TV3 Yes Unavailble 3 33 Receives TVNorge lokal TV 34 HH yearly income Side 4 Not in use from Yes Unavailble 3 Not in use from (In thousands)

5 Positions Variable Categories Values Comment Length A B C D E F G H I J K L M 0-50 N 5-00 O 0-50 Å Q R S T U 50 + V Ubesvart W 35 House type Enebolig, våningshus på gård -4 mannsbolig Rekkehus, 3 kjedehus Blokk, leiegård 4 36 NRK Teletext 37 NRK Teletext terassehus Hybel 5 Annet 6 Unavailable 7 Ubesvart 9 Yes Unavaliable from Unavaliable from Yes 38 TV Teletext Unavaliable from TVNorge Teletext Yes Yes Unavaliable from TV3 Teletext Unavaliable from Side 5

6 Positions Variable Categories Values Comment Length Yes 4 Number of channels 4 Remote control on main TV Unavailable 5 Side 6 Unavailable from Use new demog in position 4. Unavailable from Yes Unavailable 3 43 HW status All households must have Housewife and Head of household. Neither HW nor H of HH Housewife Main shopper often woman. Head of household 3 Both HW and H of 4 HH 44 Marital status Married Co habitant Single/Unmarried 3 Divorced/ 4 Widowed Unavailable 5 45 Position in HH Father of the house Mother of the house Son 3 Daughter 4 Other 5 Unavailable 6 46 Work status Full time Part time Varies 3 No 4 Don't know 5 Unavailable 6 47 Personal yearly income In thousands. Not in use from

7 Positions Variable Categories Values Comment Length A B C D E F G H I J K L M 0-50 N 5-00 O 0-50 P Q R S T U 50 + V Ubesvart X 48 Education Grunnskole Videregående Høyskole/univ. 3 lavere grad Høyskole/univ Receives TV+ TVNorge+ TV3 50 Reception type 5 Number of children in HH høyere grad Unavailable 5 Yes Terrestrial antenna Cable / IPTV Satellite 3 Cable and satellite No info 4 9 None 0 Side 7 Counts children up to years old.

8 Positions Variable Categories Values Comment Length HW with children 0- years 53 Home receives Metropol 54 Home receives Viasat+ / ZTV/ Viasat 4 HW with children 0- years Other Yes No info 3 Side 8 From Identifies Housewife in households with children aged 0- years. From to Viasat ZTV Viasat Yes No info 3 55 HH education From Up to Highschool Higher education/universit y No info 3 56 Number of TV From sets One set home + sets home No info 3 57 Age groups From Years (3- until 3..07) -9 Years 0-9 Years Years Years Years 6 58 Personal income 60+ Years 7 From Not in use from Kr Kr HH income From Not in use from Kr Kr No answer 4 60 HH with kids From

9 Positions Variable Categories Values Comment Length 0 years Has HasNot 6 HH with kids year 6 HH with kids years 63 HH with kids 3 years 64 HH with kids 4 years 65 HH with kids 5 years 66 HH with kids 6 years 67 HH with kids 7 years 68 HH with kids 8 years 69 HH with kids 9 years 70 HH with kids 0 years 7 HH with kids years 7 HH with kids years 73 HH with kids 3 years 74 HH with kids 4 years Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Side 9 From From From From From From From From From From From From From From

10 Positions Variable Categories Values Comment Length 75 HH with kids From years 76 HH with kids 6 years 77 HH with kids 7 years 78 HH with kids 8 years 79 HH with kids 9 years 80 Centrality (3 groups) Has HasNot Has HasNot Has HasNot Has HasNot Has HasNot Cities >= Cities < Rural municipalities < No Info No Info 4 5 No Info 9 From From From From From Digital From satellite/ decoder Yes No Info 3 8 Region (7) From Oslo/Akershus Hedmark/Oppland Sørøstlandet 3 Agder/Rogaland 4 Vestlandet 5 Trøndelag 6 Nord Norge 7 83 Teletext From Yes No Info 3 84 Gallup Kompass Tradisjonell Tradisjonell- Fellesskapsorientert Fellesskapsorientert 3 Moderne- 4 From Unavailable from Side 0

11 Positions Variable Categories Values Comment Length Fellesskapsorientert Moderne 5 Moderne- 6 Inidvidorientert Individorientert 7 Tradisjonell- 8 Individorientert Moderat 9 Unavaliable 0 85 Familiy type From Single Multiperson HH Kids up to 6 yrs with kids Multiperson HH without kids 3 86 Internet access 87 Receives MTV 88 Receives Discovery 89 Receives TV Zebra No Internett access Analogue access ISDN 3 ADSL/Broadband 4 Yes Unavailable 3 No Info 9 Yes Unavailable 3 No Info 9 From Removed and replaced with pos From From From Yes Unavailable 3 No Info 9 90 TV-games From Yes Unavailable 3 No Info 9 9 DVD-player without harddisc 9 DVD-recorder without harddisc Yes From From Yes 93 Number of From Side

12 Positions Variable Categories Values Comment Length TV-sets TV-set TV-sets 3+ TV-sets No info Oslo region From Oslo Rest of the country 95 Digital Harddisc recorder Side From Yes 96 Internal info From Age youngest person HH 98 Personal education (PC) 99 Household income (007) 00 Personal income (007) Youngest 0-9 yrs Youngest 0-34 yrs Youngest yrs 3 Youngest 60 yrs + 4 From From to Age -5 yrs (3-5 until 3..07) 6+ Up to high school (vgs.) 6+ higher education 3 From Unavaiable 6 From Unavailable 8 0 PVR From Yes 0 Terrestrial antenna in HH. From Yes 03 Broadband Yes From Unavailable 8 Missing 9

13 Positions Variable Categories Values Comment Length 04 DVD-player From total Yes 05 DVD-recorder total Yes From HD receiver Yes From Tilgang NRK3/Super Yes From Unavailable 8 Missing 9 08 Tilgang FEM Yes From Unavailable 8 Missing 9 09 Internal info,, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. 0 Internal info,, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. Internal info,, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. Internal info,,3,4,5,6,7,8,c,d. 3 Internal info,,3,4,5,6,7,8,c,d. 4 Receives From BBC Entertainment Yes Unavailable 8 No Info 9 5 Receives From BBC Lifestyle Yes Unavailable 8 6 Receives BBC Knowledge 7 Viasat parabol 8 Canal digital parabol No Info 9 Side 3 From Yes Unavailable 8 No Info 9 Yes No No Info Yes No 9

14 Positions Variable Categories Values Comment Length No Info 9 9 Canal digital kabel Yes No No Info 0 Get kabel Yes No Riks-TV abonnement Kun gratis bakkenett No Info Yes No No Info Yes No No Info 3 Altibox Yes No 4 Number of channels 5 Receives TLC Norge 6 Receives TV Filmkanalen 7 Receives TV Nyhetskanalen 8 Receives TV Bliss 9 Receives MAX 30 Receives VOX 3 Receives National Geographic 3 Claimed usage online TV No Info -5 channels 6-0 channels -5 channels 6-0 channels -35 channels channels 50+ channels No info Yes No No Info Yes No No Info Yes No No Info Yes No No Info Yes No No Info Yes No No Info Yes No No Info 33 VM installed Yes No Daily Weekly Monthly More seldom Never No Info No Info 34 Non TV HH Yes No From From From From From From From From From From From From From From Side 4

15 The positions between 35 and 69 in the DEM-file are available for further demographics. Side 5

16 DEM-file continued: TGI-information in DEM-file starting from position 70 Variable Pos Description Values Value descriptions Kompass 70 Gallup Kompass med 9 segmenter Tradisjonell Tradisjonell-Fellesskapsorientert 3 Fellesskapsorientert 4 Moderne-Fellesskapsorientert 5 Moderne 6 Moderne-Individorientert 7 Individorientert 8 Tradisjonell-Individorientert 9 Moderat A Unavailable Q_ 7 Sport - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_ 7 Kjendiser - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_3 73 Kunst og kultur - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_4 74 Andre kulturer og mennesker - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_5 75 Natur og dyr - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_6 76 Matlaging - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_7 77 Religion/livssyn - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_8 78 Helse - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_9 79 Vitenskap og teknikk - Interesse for Meget interessert Litt interessert Side 6

17 Variable Pos Description Values Value descriptions 3 Litt uinteressert 4 Meget uinteressert Q_0 80 Forbrukerstoff og tester - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_ 8 Innenriksnyheter - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_ 8 Lokalnyheter - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_3 83 Utenriksnyheter - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_4 84 Politikk - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_5 85 Familie og samliv - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_6 86 Skjønnhetspleie - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_7 87 Klær og moter - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_8 88 Bil og motor - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_9 89 Hjem og interiør - Interesse for Meget interessert Litt interessert 3 Litt uinteressert 4 Meget uinteressert Q_0 90 Bygge/reparere/snekre - Interesse for Meget interessert Litt interessert Side 7

18 Variable Pos Description Values Value descriptions 3 Litt uinteressert 4 Meget uinteressert Q 9 Innkjøp av dagligvarer - hvor ofte 5 eller flere ganger i uken 3-4 ganger i uken 3 - ganger i uken 4-3 ganger i måneden 5 Sjeldnere 6 Aldri Q3 9 Foretar hvor stor del av din husholdnings dagligvareinnkjøp Praktisk talt alt Mer enn halvparten 3 Omtrent halvparten 4 Mindre enn halvparten 5 Praktisk talt ingenting Q4_ 93 Melk - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_ 94 Brus - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_3 95 Mineralvann (ikke brus) - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_4 96 Frukt & grønnsaker - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_5 97 Kjøttprodukter - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Side 8

19 Variable Pos Description Values Value descriptions Q4_6 98 Fiskeprodukter - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_7 99 Pizza - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_8 00 Frokost- /kornblandinger - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_9 0 Brød - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_0 0 Snacks (chips/peanøtter/etc) - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q4_ 03 Sjokolade, søtsaker - Eget forbruk Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_ 04 leser bøker - Hvor ofte Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere Side 9

20 Variable Pos Description Values Value descriptions 7 Aldri leser ukeblader - Hvor ofte Q5_ 05 Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_3 06 leser du aviser på papir? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_4 07 leser du aviser på Internett? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_5 08 lytter du på radio? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_6 09 bruker du Internett? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_7 0 søker etter produktinformasjon på Internett? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_8 handler du på Internett? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken Side 0

21 Variable Pos Description Values Value descriptions 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q5_9 spiller du dataspill / TV-spill (elektroniske spill)? - Hvor ofte... Daglig 5-6 dager i uken dager i uken 4 - dager i uken 5-3 dager i måneden 6 Sjeldnere 7 Aldri Q6_ 3 handler du reseptfrie varer på apotek? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_ 4 handler du i helsekostforretninger? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_3 5 handler du på bensinstasjoner? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_4 6 handler du i elektroforretninger? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_ 7 reiser du med fly? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_ 8 reiser du med langdistansetog? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_3 9 bor du på hotell? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret Side

22 Variable Pos Description Values Value descriptions 4 Sjeldnere 5 Aldri Q8_ 0 kjøper du DVD-filmer? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_ kjøper du CD-plater? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_3 kjøper du spill til PC, Xbox, Playstation etc.? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_4 3 laster du ned musikk fra Internett? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_5 4 laster ned video fra Internett - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q9_ 5 Q9_ 6 spiller pengespill hos kommisjonær - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri spiller du pengespill på Internett? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q9_3 7 er du på kino? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Side

23 Variable Pos Description Values Value descriptions spiser lunsj eller middag på kafé eller Q9_4 8 restaurant? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q9_5 9 Q0 30 Q 3 benytter kredittkort til privat forbruk - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Benytter andre spareprodukter enn vanlig banksparing Ja Nei 3 Vet ikke Internett -anskaffe/bytte leverandør neste mnd Ja Nei 3 Vet ikke Q 3 Mobilabonnement -anskaffe/bytte leverandør neste mnd Ja Nei 3 Vet ikke Q3 33 bytter mobiltelefon - hvor ofte Minst to ganger i året Årlig 3 Annenhvert år 4 Sjeldnere 5 Har ikke mobiltelefon 6 Vet ikke Q4 34 Eier eller disponerer husstanden din personbil? Ja Nei 3 Vet ikke Q5 35 Q6 36 Q7 37 Har husstanden planer om å anskaffe ny personbil? Side 3 Ja, i løpet av de nærmeste mnd. Ja, i løpet av de nærmeste 4 mnd. 3 Nei, ingen planer 4 Vet ikke Husstanden planlegger å pusse opp boligen neste mnd Ja Nei 3 Vet ikke Har husstanden planer om å kjøpe/selge bolig? Ja, i løpet av de nærmeste mnd.

24 Variable Pos Description Values Value descriptions Q8_ 38 Q8_ 39 Side 4 Ja, i løpet av de nærmeste 4 mnd. 3 Nei, ingen planer 4 Vet ikke Jeg foretrekker tradisjonell hjemmelaget mat - Helt enig Det må legges begrensninger på biltrafikken i storbyene Helt enig Q8_3 40 Jeg deltar aktivt i idrett -? Helt enig Q8_4 4 Q8_5 4 Vi har nok innvandrere og asylsøkere her i landet Helt enig Jeg liker å gå i forretninger for å kikke på nye ting Helt enig Q8_6 43 Et høyt skattenivå sikrer fellesgodene Helt enig Q8_7 44 Jeg liker å høre på pop- og rockmusikk Helt enig Q8_8 45 Flere offentlige oppgaver burde utføres av private Helt enig

25 Variable Pos Description Values Value descriptions Q8_9 46 Dagens ungdom har mye å lære av de eldre Helt enig Q8_0 47 Jeg kan godt bruke litt ekstra for å få et kjent varemerke på klær Helt enig Q8_ 48 Det offentlige blander seg altfor mye inn i folks privatliv Helt enig Q8_ 49 Jeg handler vanligvis i store varehus / kjøpesentra Helt enig Q8_3 50 Jeg prøver vanligvis nye ting tidligere enn mine venner Helt enig Q8_4 5 Jeg er meget interessert i å prøve nye tekniske løsninger Helt enig Q8_5 5 Jeg søker aktivt etter varer og tjenester med lavest pris Helt enig Q8_6 53 Mine innkjøp er planlagte, og jeg handler derfor lite på impuls Helt enig Side 5

26 Variable Pos Description Values Value descriptions Jeg foretrekker å kjøpe matvarer som Q8_7 54 er økologisk dyrket Helt enig Q8_8 55 Jeg betaler litt mer for å få et velkjent merke Helt enig Q8_9 56 Jeg betaler gjerne litt mer for en vare som er miljøvennlig Helt enig Q8_0 57 Jeg anser meg selv som svært samfunnsengasjert Helt enig Q8_ 58 Jeg foretrekker lettprodukter (sukkerfritt/lavkalori) Helt enig Q8_ 59 Jeg handler dagligvarer primært i lavpriskjedene Helt enig Q8_3 60 Jeg liker å prøve nye matretter Helt enig Q8_4 6 Jeg er opptatt av at maten skal være enkel å tilberede Helt enig Q8_5 6 Jeg er opptatt av helseriktig kosthold Helt enig Side 6

27 Variable Pos Description Values Value descriptions Q8_6 63 Jeg tar gjerne i bruk nye tjenester på mobiltelefonen Helt enig Q8_7 64 Jeg bruker mye tid på utseendet mitt Helt enig Q8_8 65 Q8_9 66 Q8_30 67 Q8_3 68 Jeg holder meg godt orientert om forhold som gjelder bank og personlig økonomi Helt enig Jeg er opptatt av å ha det ryddig og rent hjemme Helt enig Jeg foretrekker Chartertur hvis jeg reiser utenlands Helt enig Jeg foretrekker å feriere i Norge fremfor utlandet Helt enig Q8_3 69 Det er viktig for meg å være i god form Helt enig Q8_33 70 Jeg er villig til å betale ekstra for å få tilgang til flere TV-kanaler Helt enig Side 7

28 Variable Pos Description Values Value descriptions Q8_34 7 U-landenes problemer angår oss alle Helt enig Q4x 7 Planer om å bytte bank neste mnd. Ja Nei 3 Vet ikke Q6_5 73 handler du i byggvareforretninger? - Hvor ofte... (Available from..09) Ukentlig -3 ganger i måneden 3-5 ganger i halvåret 4 Sjeldnere 5 Aldri Side 8

29 Description of Switchingfile AUyymmdd.swd Position Variable Categories Values Comment Length -7 Homenr Membernr Station ID Channel code 4 NRK 000 NRK 000 TV 0003 Not used after TV Norge nasjonal 0004 Not used after TV Norge lokal 0007 NRK3/Super 00 FEM 003 Viasat Not used after 5.0. TLC Norge 007 From TV SD 008 From TVNorge SD 009 From TV Zebra 009 TV Film 0030 TV Nyhetskanalen 003 TV Bliss 0035 From MAX 0036 From 0..0 Voice TV Fox Crime 0038 From () Disney Junior 0039 From TV3 HD 0040 From TV3 SD 004 From Nickelodeon 004 From Canal From 5..0 VOX 0045 From.0.0 Disney Channel 0046 From Viasat Sport Viasat Film Family 0080 Renamed Spice 008 TV Finland 008 Not used after God TV 0083 E! 0084 Zone Reality 0085 Not used after Bloomberg 0086 Danmarks Radio 0087 TV Sport 0088 TV Sport 0089 Not used after 0..0 TV Sport Not used after 0..0 TV Sport TV Sport C More Action 0093 Renamed.09.0 Eurosport 0094 ZTV Sverige 0095 Lifestyle TV 0096 Silver 0097 Not used after VH Classic 0098 Discovery Travel & Living 0099 Discovery World 000 C More Extreme 00 Renamed.09.0 Al Jazeera 00 Side 9

30 Position Variable Categories Values Comment Length The history channel 003 Motors TV 004 ESPN Classic 005 Not used after ESPN America 006 Not used after Rikstoto direkte 007 Visjon Norge 008 C More Hits 009 Renamed.09.0 Viasat Film Nordic 0 Renamed Prime TV 0 Viasat sport 03 TCM 04 Star 05 Playhouse Disney 07 Not used after Viasat Golf 09 Boomerang 00 TV Sport HD 0 TV Sport HD 0 TV Sport UEFA EURO TVNorge HD 04 From Viasat Sport Norge 05 Viasat Sport Motor 06 BBC Lifestyle 07 From BBC Entertainment 08 From BBC Knowledge 09 From BBC HD 030 From TV HD 03 From TNT 033 From Renamed Viasat 3D 04 From TV Sport Xtra TV Sport Xtra National Geogr. SD 044 From National Geogr. HD 045 From TV6 SD 046 From..03 TV6 HD 047 From..03 Nick Junior 048 From Fatstone 049 From TV3 Norge 093 Not used after Cartoon Network 094 Viasat Film 095 Renamed C More Emotion 096 Renamed.09.0 TV3 Danmark 097 CNN International 098 TV3 Sverige 099 BBC Prime 0930 Sky News 093 Jetix 093 Viasat Film Action 0933 Renamed Eurosport 0934 The Childrens Channel 0935 Discovery 0936 C More First 0937 Renamed.09.0 CNBC 0938 TV5 Monde 0939 Not used after Euronews 0940 BBC World 094 RTL 094 SAT 0943 DSF 0944 Side 30

31 Position Variable Categories Values Comment Length 3Sat 0945 TV4 Sverige 0946 Travel 0947 MTV Nordic 0948 Svensk TV 0949 Other 0950 Svensk TV 095 Viasat Sport 095 Hallmark 0953 VH 0954 TV Xtra 0955 National Geographic 0956 Not used after Metropol 0957 Animal Planet 0958 Viasat Nature/Crime 0959 Canal + Comedy (Film) 0960 Not used after Danmarks Radio 096 ZTV Viasat 096 Q4 Shopping channel 0963 Viasat Periodically monitored 0990 Not used after..008 Periodically monitored 099 Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Dansk TV 0998 Teletext 0999 Not included in TTV TRT 07 From Rai Uno 09 From Discovery Science 03 Extreme Sport 03 Reality TV 038 Adult Channel 039 TV8 044 Viasat Sport 045 BBC Food 046 Viasat Explorer 047 Viasat Film Renamed Viasat Film Classics (Cinema - 3) 05 Renamed Playboy TV 053 TV Xtra 054 Changed to C More Fotball 056 Renamed.09.0 Disney Channel 057 Changed to 0046 from 9.0. Nickelodeon 058 Changed to 004 from Voice TV 059 Changed to 0037 from Toon Disney 06 Viasat History 06 Showtime 063 SportN 064 Not used after C More Tennis 065 Renamed.09.0 Discovery HD 068 Not used after National Geogr. HD 069 Not used after Canal+ Film HD 070 Not used after Side 3

32 Position Variable Categories Values Comment Length History Channel HD 07 Not used after Aljazeera Arabisk 07 From Animal Planet HD Blue Hustler 074 From CCTV9 075 From Fashion TV 076 From France 4 Engelsk 077 From Gospel Channel 078 From HRT 079 From Jaam-E-Jam 080 From MTV HD National Geographic 08 From Wild The Poker Channel Silver HD Viasat Film HD 086 From Renamed Viasat Drama 087 From Renamed TVE 088 From TVP Polonia 089 From Voom HD 090 From Frikanalen, RiksTV 09 From RTR Planeta 09 From Disney XD 093 From Viasat Fotball 094 From Rush HD 095 From SF-kanalen 096 From Renamed.09.0 Zee TV 097 From Lokal-TV 098 From TV4 Fakta 03 From C More Series 04 From Renamed.09.0 TV Sport Premium 05 From Renamed TV Sport Premium 06 From Renamed TV Sport Premium 3 07 From Renamed Viasat Sport HD 08 From C More Live 09 From Renamed.09.0 C More Hockey 0 From Renamed.09.0 Fox Crime From Changed to channel 0038 from Viasat Hockey From C More Kids 3 From Renamed.09.0 Viasat 4 SD 4 From Viasat 4 HD 6 From Start Time hhmmss End Time hhmmss 6 6 TV set,,...9,a,b,..,f,g TV set id 7 Audience type 0 No info Live TV 8 CR+LF Side 3

33 Description of switchingfile AUyymmdd.swo Position Variable Categories Values Comment Length -7 Homenr Membernr Station ID Channel code 4 NRK 000 NRK 000 TV 0003 Not used after TV Norge nasjonal 0004 Not used after TV Norge lokal 0007 NRK3/Super 00 FEM 003 Viasat Not used after 5.0. TLC Norge 007 From TV SD 008 From TVNorge SD 009 From TV Zebra 009 TV Film 0030 TV Nyhetskanalen 003 TV Bliss 0035 From MAX 0036 From 0..0 Voice TV Fox Crime 0038 From () Disney Junior 0039 From TV3 HD 0040 From TV3 SD 004 From Nickelodeon 004 From Canal From 5..0 VOX 0045 From.0.0 Disney Channel 0046 From TV Sport Premium 0047 From TV Sport Premium 0048 From TV Sport Premium From Viasat Sport Viasat Film Family 0080 Renamed Spice 008 TV Finland 008 God TV 0083 E! 0084 Zone Reality 0085 Not used after Bloomberg 0086 Danmarks Radio 0087 TV Sport 0088 TV Sport 0089 Not used after 0..0 TV Sport Not used after 0..0 TV Sport TV Sport C More Action 0093 Renamed.09.0 Eurosport 0094 ZTV Sverige 0095 Lifestyle TV 0096 Silver 0097 Not used after VH Classic 0098 Discovery Travel & Living 0099 Side 33

34 Position Variable Categories Values Comment Length Discovery World 000 C More Extreme 00 Renamed.09.0 Al Jazeera 00 The history channel 003 Motors TV 004 ESPN Classic 005 Not used after ESPN America 006 Not used after Rikstoto direkte 007 Visjon Norge 008 C More Hits 009 Renamed.09.0 Viasat Film Nordic 0 Renamed Prime TV 0 Viasat sport 03 TCM 04 Star 05 Playhouse Disney 07 Not used after Viasat Golf 09 Boomerang 00 TV Sport HD 0 TV Sport HD 0 TV Sport UEFA EURO TVNorge HD 04 From Viasat Sport Norge 05 Viasat Sport Motor 06 BBC Lifestyle 07 From BBC Entertainment 08 From BBC Knowledge 09 From BBC HD 030 From TV HD 03 From TNT 033 From Renamed Viasat 3D 04 From TV Sport Xtra TV Sport Xtra National geogr. SD 044 From National geogr. HD 045 From TV6 SD 046 From..03 TV6 HD 047 From..03 Nick Junior 048 From Fatstone 049 From TV3 Norge 093 Not used after Cartoon Network 094 Viasat Film 095 Renamed C More Emotion 096 Renamed.09.0 TV3 Danmark 097 CNN International 098 TV3 Sverige 099 BBC Prime 0930 Sky News 093 Jetix 093 Viasat Film Action 0933 Renamed Eurosport 0934 The Childrens Channel 0935 Discovery 0936 C More First 0937 Renamed.09.0 CNBC 0938 TV5 Monde 0939 Not used after Euronews 0940 BBC World 094 Side 34

35 Position Variable Categories Values Comment Length RTL 094 SAT 0943 DSF Sat 0945 TV4 Sverige 0946 Travel 0947 MTV Nordic 0948 Svensk TV 0949 Other 0950 Svensk TV 095 Viasat Sport 095 Hallmark 0953 VH 0954 TV Xtra 0955 National Geographic 0956 Metropol 0957 Animal Planet 0958 Viasat Nature/Crime 0959 Canal + Comedy (Film) 0960 Not used after Danmarks Radio 096 ZTV Viasat 096 Q4 Shopping channel 0963 Viasat Periodically monitored 0990 Not used after..008 Periodically monitored 099 Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Periodically monitored Not used after..008 Dansk TV 0998 Teletext 0999 Not included in TTV TRT 07 From Rai Uno 09 From Discovery Science 03 Extreme Sport 03 Reality TV 038 Adult Channel 039 TV8 044 Viasat Sport 045 BBC Food 046 Viasat Explorer 047 Viasat Film Renamed Viasat Film Classics (Cinema - 3) 05 Renamed Playboy TV 053 TV Xtra 054 Changed to C More Fotball 056 Renamed.09.0 Disney Channel 057 Changed to 0046 from 9.0. Nickelodeon 058 Changed to 004 from Voice TV 059 Changed to 0037 from Toon Disney 06 Viasat History 06 Showtime 063 SportN 064 Not used after C More Tennis 065 Renamed.09.0 Side 35

36 Position Variable Categories Values Comment Length Discovery HD 068 Not used after National Geogr. HD 069 Canal+ Film HD 070 Not used after History Channel HD 07 Not used after Aljazeera Arabisk 07 From Animal Planet HD Blue Hustler 074 From CCTV9 075 From Fashion TV 076 From France 4 Engelsk 077 From Gospel Channel 078 From HRT 079 From Jaam-E-Jam 080 From MTV HD National Geographic 08 From Wild The Poker Channel Silver HD Viasat Film HD 086 From Renamed Viasat Drama 087 From Renamed TVE 088 From TVP Polonia 089 From Voom HD 090 From Frikanalen, RiksTV 09 From RTR Planeta 09 From Disney XD 093 From Viasat Fotball 094 From Rush HD 095 From SF-kanalen 096 From Renamed.09.0 Zee TV 097 From Lokal-TV 098 From TV4 Fakta 03 From C More Series 04 From Renamed.09.0 TV Sport Premium New code: 0047 TV Sport Premium New code: 0048 TV Sport Premium New code: 0049 Viasat Sport HD 08 From C More Live 09 From Renamed.09.0 C More Hockey 0 From Renamed.09.0 Fox Crime From Changed to channel 0038 from Viasat Hockey From C More Kids 3 From Renamed.09.0 Viasat 4 SD 4 From Viasat 4 HD 6 From Start Time hhmmss End Time hhmmss 6 6 TV set..9, A..G TV set id 7 Audience type 0 No info Live TV Side 36

37 Position Variable Categories Values Comment Length 8 Platform 0,, 4 TV 8 Internet 9 CR+LF Side 37

38 Description of Playback file PByymmdd.swd This file contains the viewing statements of playback data which was recorded within the previous days up to the same reported day. These statements must be contained by this file because the basic viewing data file (AUyymmdd.swd) cannot contain overlapped statements, provided that the only statements which can overlap are those of live and coded playback activities. FIELD VARIABLE DESCRIPTION RANGE OF DESCRIPTION POSITION VALUES HOUSEHOLD IDENTIFIER HOME NUMBER -7 INDIVIDUAL/HOUSEHOLD 0-99 MEMBER NUMBER 8-9 IDENTIFIER 3 CHANNEL CODE PLAYBACK CHANNEL CODE 0-3 SAME AS AU*.SWD 4 START TIME RECORDING FORMAT HHMMSS END TIME RECORDING FORMAT HHMMSS TV SET,,...9,A,B,..,F,G TV SET IDENT 6 7 VIEWING ACTIVITY ACTIVITY FIELD 7 4 PLAYBACK -7 (WITHOUT VOSDAL) A VOSDAL PLAYBACK 8 PLATFORM 0,, 4 B PLAYBACK 8- (WITHOUT VOSDAL) TV 8 9 DATE RECORDED 8 Internet DDMMYYYY DATE OF THE RECORDED PLAYBACK START TIME VIEWING FORMAT HHMMSS CR+LF 43 Side 38

39 Description of TV Set information file AUyymmdd.set Note: There might be blank positions in the file for all demographics, meaning there is no information available. FIELD VARIABLE DESCRIPTION RANGE OF VALUES DESCRIPTION POSITION HOUSEHOLD IDENTIFIER HOUSEHOLD IDENTIFIER -7 INTERNAL INFO 0-6 MDU NUMBER TV SET,,..9,A,B,..,F,G TV SET IDENTIFIER 0 H,J,K,,~,<space> URL IDENTIFIER 3 ROOM Main livingroom PLATFORM ANALOGUE/DIGITAL Kitchen Bedroom Other nd livingroom Unknown Unassigned Terrestrial Cable IPTV Satellite Unknown Unassigned Analogue Digtal 3 3 Unassigned CR+LF N+ Side 39

40 Description of Programlog DEddmmyy.std Field# Attribute name Pos. Length Format STD Obligatory Description TV Channel 3 Alphanumerical YES Channel identifier Date 4 8 Date (yyyymmdd) YES Event s date 3 Start time 6 Time (hhmmss) YES Event s start time 4 End time 8 6 Time (hhmmss) YES Event s end time 5 Program type () 4 Alphanumerical YES Old program type classif. RP=Ordinary program CM=Commercial break AP=On Air Promotion BS=Billboard BR=Breakbumper AS=On Air Promotion w/sponsorlogo US=Unspecified IF=Information SP=Broadcast pause TF=Technical Fault TS = Teleshopping spot TW = Teleshopping window 6 Rebroadcast 6 Numerical () YES 0 = Not rebroadcasted = Rebroadcasted 7 Program part 7 Alphanumerical NO Part of the program, if split 8 Break/Block number 9 Alphanumerical NO Number of the break/block 9 Program classification () 3 4 Alphanumerical NO Old AN program classification 0 Program name Alphanumerical NO Title of the program Program number 75 7 Alphanumerical NO Program identifier Transmission ambits vector 8 Alphanumerical YES Regions where the program was broadcasted 3 Program level 83 Alphanumerical YES Level of the event within the transmission hierarchy 4 Prog. class. level (Genre) 84 3 Numerical (3) YES Letter based code of the program s genre 5 Prog. class. level (Speciality) 87 3 Numerical (3) NO Letter based code of the program s speciality 6 Prog. class. level 3 (Subspeciality) 90 3 Numerical (3) NO Letter based code of the program s subspeciality 7 Channel code 93 3 Numerical YES Code of the channel Side 40

41 8 Program type (number code) 96 3 Numerical (3) YES Transmission s type (programme, publicity, trailer, promo, etc.) 9 Broadcast quality 99 Numerical NO = Standard definition = High definition 0 Broadcast ID 00 0 Alphanumerical NO Channel specific ID Length = 0 CR-LF (*) The non-obligatory fields, if not reported, must be filled with blanks. () Old program type letter-based codification. Replaced by Program type (number code), which is related to the table TIPOSEMISION (from ATTRIBS.MDB). () Old program classification based in 4-digit alphanumeric codes. Replaced by fields Prog. class. level, & 3. (3) These codes, even though being of 3 digits, cannot express a number higher than 55, since the data type in which they re stored within Infosys is a byte (range: 0-55). The ideal sorting of the records within the file should be by Station ID-Start time-transmission ambits vector (given that we cannot have events on the same channel, starting at the same time and being broadcasted over the same region). Side 4

42 Description of Spotlog SPyymmdd.std Start End Length Description 0 0 Campaign code 3 3 Channel code 4 8 Startdate (ddmmyyyy) 7 6 Starttime (hhmmss) Break position (CM and TS only, 0 for BS) Total spots in break (CM and TS only, 0 for BS) Spot duration (seconds) Cost (always 0) Spot ID Not in use Transmission ambits vector (always ) Spot type ( = CM, = BS, 3 = TS) Block start time (hhmmss) Block end time (hhmmss) Side 4