Sirkulær økonomi - Forbruk til ettertanke

Transkript

1 Sirkulær økonomi - Forbruk til ettertanke Kjersti Kviseth 2025design Grønn Konkurransekraft

2 HÅG - Annerledes og bedre Produkter med lang levetid, Design for demontering og materialkretsløp

3 Licence to live

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6 method products - cradle to cradle design Safe to use around pets and children Our bottles believe in reincarnation. Please recycle after use! They'll thank you for it next time they see you.

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13 shopping experience - food waste - packaging volumes

14 MARGRETE NILSEN HIOAK 2011

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16 Protection - volume - lifetime Dimetylfumarat (Antifouling for storage & transport of textiles) 50% air short life time

17 Optimization & eco-efficiency physical limits... 7g CO2 30 g CO2

18 Volum - renhet - oppbevaring

19 Mer enn bare resirkulering Sirkeløkonomi er å bruke naturens og økologiens prinsipper i industri, økonomi og samfunn. Det bygger på helhetstenking, mangfold og sosiale aspekter. Sirkeløkonomi handler om god og naturlig husholdning av alle naturressursene vi låner av planeten. Biomimicry Industrial ecology Circular economy Cradle to Cradle design Natural capitalism The natural step Performance economy The blue economy

20 Design for lifecycles & optimal lifetime concept development end of life Material lifetime is an aspect in all stages of the product cycle product use & care manufacturing packaging

21 Concept development fundamental choices for lifetime and sustainable profile What is your intention? What are you designing, for whom, and why? Can the defined need be fulfilled in a new way? Define intended lifetime; functional, estetichal, emotional Cradle to Cradle Collection Wool shirt: No buttons, zippers etc 100 days - no laundry Matilda Wendelboe, 2010 Wool & Prince 2013

22 Concept: No packaging Patagonia Underwear sales up 30%

23 Functional Lifetime relates to how products work for the user People Purpose Place Shape, size and fit. Functional details. How does it work over time? Does it have the wanted features in the right place?

24 Estethical Lifetime relates to visual properties Trends and seasons, colors and applications. How to balance quality and lifetime; Timeless design in high quality? Seasonal design in good enough quality? Is the design flexible or changeable over time?

25 Emotional Lifetime What makes people love and keep your products for a long time? Waste is symptomatic of failed relationships Chapman

26 All materials have Qualitative & Quantitative features. If we only measure, we miss out on some good properties Qualitative Quantitative

27 Materialvalg dilemma Kluter i ulike materialer og ulik levetid Bomull 1 år- Mikrofiber 1 år - Viskose engangs - Viskose 3 dager - Mix 1 uke Resultat avhenger av levetid - og ikke av materialet miljøprofil alene

28 Material lifetime Keep materials alive on same quality level as long as possible Stories to tell: FREITAG Zürich flag ship store

29 Material and Manufacturing Components & materials Flowchart - Cradle to Gate Carbon Footprint Indicator Appropriate material durability for the intended lifetime Consistent level of quality in all components

30 Extended lifetimes - use phase Can it be mended, redesigned or reused? Does it come with spare parts? Is it timeless and heritable?

31 End of life - EOL Design for disassembly and recycling Plan for material cycles PCR granulating + % virgin material 8 Disposal (caps) injection molding Technical cycles or Biological cycles

32 Systems & cooperation material flow management

33 Emballasjedesign i sirkulær økonomi for Midelfart Sonesson

34 Design i en sirkulær økonomi Materialvalg og mengde i forhold til levetid Holde materialene på samme kvalitetsnivå lengst mulig Fornybare ressurser og energi

35 Linjær økonomi take make waste Unwanted additives Law regulations & taxes - a signal of design failure. Batman Bottle 2006: Containes 13,3 % DEHP, an endocrine disrupter.