THE BENDING MOMENT ENERGIZING CORPORATE BUSINESS STRATEGY. David E. Hawkins

Transkript

1 The Bending Moment

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3 THE BENDING MOMENT ENERGIZING CORPORATE BUSINESS STRATEGY David E. Hawkins

4 David E. Hawkins 2005 Softcover reprint of the hardcover 1st edition All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act First published 2005 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin s Press, LLC and of Palgrave Macmillan Ltd. Macmillan is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN DOI / ISBN (ebook) This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress

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7 Contents Preface Acknowledgements ix xii Chapter 1 The force of balance Phase One Decoding the force 9 COLLISION Chapter 2 Corporate silos 12 Chapter 3 Customers and competitors 20 Chapter 4 Business environment 30 RESISTANCE Chapter 5 Mergers and takeovers 40 Chapter 6 Acquisitions 47 Chapter 7 Partners and outsourcing 51 MISINTERPRETATION Chapter 8 Market knowledge 59 Chapter 9 Strategic stakeholders 65 Phase Two Energizing the force 73 AWAKENING THE KNOWLEDGE Chapter 10 Strategic stress 76 Chapter 11 Holistic self-assessment 85 Chapter 12 Allies 95 CULTIVATING SYNERGY Chapter 13 Corporate initiatives 105 Chapter 14 Strategic sustainability 112 Chapter 15 Finance management 121 vii

8 viii Contents HARNESSING THE POWER Chapter 16 Goals and objectives 128 Chapter 17 Planning and process 141 Chapter 18 Risk management 151 Phase Three Liberating the force 165 BREAKING THE PAIN BARRIERS Chapter 19 Leadership 168 Chapter 20 Tactics 177 Chapter 21 Change management 186 MOBILIZING FOR ACTION Chapter 22 Visibility 196 Chapter 23 Collaboration 205 Chapter 24 Agents and representatives 213 GAINING ILLUMINATION Chapter 25 Optimizing strategy 220 Chapter 26 Creating destiny 230 Phase Four Maintaining the force 239 FEEDING THE FORCE Chapter 27 Testing the temperature 242 Chapter 28 Adapting the direction 250 Chapter 29 Building for the next shift 257 Bibliography 263 Index 265

9 Preface ix

10 x Preface

11 Preface xi

12 Acknowledgements xii