Nofima. marked RESEARCH EXPERIENCE. Research and project management CURRICULUM VITAE TRUDE BORCH

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1 King en Nofima marked CURRICULUM VITAE TRUDE BORCH Contact data: Work phone: (+ 47) , Cell phone (+ 47) BIOGRAPHICAL DATA 1997: Master of Social Anthropology. University of Tromsø, Norway. WORK EXPERIENCE Researcher Norut Norrn Research institute, Tromsø January July 2003 Visiting scholar, University of Otago, Dunedin, New Zealand July - December 2010 Visiting scholar, Simon Fraser University, Vancouver, Canada From January 2011 researcher at Nofima AS RESEARCH EXPERIENCE Research and project management Lønnsomhet i sjøfisketurismebedrifter - sesongtilpassing. Funding: Innovasjon Norge, Troms. Benchmarking om lisensiering og sertifisering sammenlikning mellom land. Project manager: Dor Eide (UiN). Funding: VRI Troms and VRI Nordland. Sjømat og reiseliv Oscar og utvikling av sjømatsuvenirer. Project manager: Trude Borch. Funding: Marint Verdiskapingsprogram/Innovasjon Norge. Digital fangstrapportering fisketurisme. Proj ect manager: Tura. Funding: Troms Fylkeskommune. Kunnskapsgrunnlag for utvikling av aktivitetsturisme på Senja. Project manager: Trude Borch. Funding: VRI Troms. CoastTour. Cooperation to enhance coastal tourism development. Project manager: Magnar Forbord (NTNU). Funding: The Research Council of Norway. Naturebased industry.

2 contested possibilities sjømatsuvenirer. et icoast, Integrated coastal area management - Working out aframework for sustainable development. Project manager: Bjørn Hersoug. Funding: The Research Council of Norway. Joint funding from programs: The Ocean and Coast / Nature-based industry / Aquaculture Saami rights tofishing and cultural meaning of ocean salmonfishing in coastal saami areas. Project manager: Trude Borch. Funding: The Directorate for Nature Management. Economic effects of marine fishing tourism case of coastal regions in Norway. Project manager: Trude Borch. Funding: The Research Council of Norway, The Ocean and Coast Destination competitiveness in winter-tourism markets case of Troms county in norrn Norway. ( ). Project manager: Trude Borch. Funding: Innovation Norway, Sparebanki Nord-Norge, Statskog. The politicized cod knowledge in troubled waters. ( ). Project manager: Anita Maurstad/Trude Borch. Funding: The Research Council of Norway, Culture Research. Coastal landscapes in change - and conflicts in wake of growing marine angling in Norway ( ). Project manager: Svein Jentoft/Trude Borch. Funding: The Research Council of Norway, Changing landscapes. Developing a coastal round trip Whale Route ( ). Project manager Trude Borch. Funding: The Executive Committee for Norrn Norway. Destination competitiveness for coastal tourism case of island Senja ( ). Project manager Trude Borch. Funding: The Research Council of Norway, Culture and Society. Konjunkturbarometer for Nord-Norge. Project manager: Sparebanken Nord-Norge og Innovation Norway. Paul PedersenfFrank Olsen. Funding: Innovasjoner i samisk reiseliv ( ). Project manager: Dagny Haga. Funding: Troms County Council and Finnmark County Council. PUBLICATIONS Borch, T. (2013). Tilbudskartiegging Nofima Notat nr. 1. Borch, T. (2013). Kystturisme - kunnskapsgrunnlag for utvikling av naturbaserte reiselivsprodukterpå Senja i Troms. Nofima Rapport nr. 4. Ferter, K., T. Borch, J. Kolding and J. H. Vølstad (2013). Angler behavior and implications for management Catch-and-Release among marine angling tourists in Norway.!? Fisheries Management and Ecology. 20 (2-3), Forbord, M. and T. Borch (2012). Cooperation is key. International Innovation. July issue. Borch, T. (2012). Vinterturisme i den nordlige periferi fra potensial til suksess i Troms. I M. Forbord (red.), Turisme i distriktene. Trondheim: Tapir Akademisk Forlag Hersoug, B., T. Borch and J. P. Johnsen (2012). Kystsoneplanlegging i Lofoten middel i kampen om arealer, ressurser eller symboler? I B. Hersoug og J. P. Johnsen (red.), Kampen om plass på kysten. Interesser og utviklingstrekk i kystsoneplanleggingen. Oslo: Universitetsforlaget.

3 Hersoug, B., J. P. Johnsen, T. Borch, 0. Andreassen and A. Buanes (2012). Forhandlinger om plass - eksemplet Alta. I B. Hersoug og J. P. Johnsen (red.), Kampen om plass på kysten. Interesser og utviklingstrekk i kystsoneplanleggingen. Oslo: Universitetsforlaget. Lam, M. E. and T. Borch (2011). Cultural Valuing of Fisheries Resources by Norwegian Saami. In L. Westra, K. Bosselmann og C. Soskolne (red.), Globalisation and Ecological Integrity in Science and International Law. Newcastle: Cambridge Scholars Publishing: Borch, T., M. Moilanen and F. Olsen (201 la). Marine fishing tourism in Norway: Structure and Economic Effects. Økonomiskfiskeriforskning 21(1), Borch, T., M. Moilanen and F. Olsen. (201 lb) Sjøfisketurisme i Norge - debatter, regulering, struktur og ringvirkninger. [Rapport] Tromsø: Norut Tromsø, 1. Borch, T. (2010). Tangled Lines in New Zealand s Quota Management System: Process of Including Recreational Fisheries) Marine Policy 34 (3), Borch, T. (2009 b). Contested Commercialization. Marine Fishing Tourism in Norway. MAST Maritime Studies 8(1): Borch, T. (2009a). Marine fishing tourism in Norway. Nordic Tourism. Issues and Cases. C. M. Hall, D. K. Müller and J. Saarinen. Bristol, Channelview Publications. Borch, T., A. Buanes, G. R. Karisen & F. Olsen (2009). SjØlaksefiske i sjøsamiske områder - rettigheter og kulturell betydning. Norut rapport: 1, Norut Tromsø. Borch, T., 0. Aas & D. Policansky (2008). International Fishing Tourism. Past, present and future. In Global Challenges in Recreational Fisheries. 0. Aas (Ed.). Oxford, Blackwell Publishing. Borch, T., M. Moilanen & F. Olsen (2006). Vinterturisme i Troms. Norut rapport: 5, Norut Tromsø. Borch, T. (2004). Bevare eller utvikle - miljøet som restriksjon eller ressurs. I Nord-Norge møter framtiden. J. E. Nilsson and A. Rydningen. Tromsø, Orkana. Borch, T. (2004). Sustainable management of marine fishing tourism. Some lessons from Norway. Tourism in Marine Environments 1(1): Borch, T. (2001) Destinasjonsselskapet som mellornmann i profilmarkedsføring : utfordringer knyttet til spissing av komplekse reiselivstilbud. Report: 2, Tromsø. Borch, T. (2001) Senja - en attraktiv destinasjon? : om kompleksitet som utfordring i utvikling av attraktive destinasjoner. Report: 4, Tromsø. Borch, T., M. B. Ellingsen & M. R. Midtgard. (2000) Fisketurisme i Nord-Norge - bedriftsutvikling og kompetanseheving. 1, Tromsø. Borch, T. & E. Angell. (1998) Samarbeid i utviklingen av helhetlige rundreiseprodukter: eksemplifisert med reiselivskonseptet The Whale Route. Norut report no. 10, Tromsø, Norut Samfunnsforskning. Viken, A., T. Bakken, M.R. Midtgard & T. Borch. (1998) Innovasjoner i samisk reiseliv. Finnmarksforskning rapportserie: 7, Alta. Borch, T. (1997). Kampen om naturen: miljødiskurs på Svalbard - Europas siste villmark. Hovedfagsavhandling, Department of social anthropology. Tromsø, University of TromsØ.

4 hvordan kjøpsmotiver muligheter struktur PRESENTATIONS Scientiflc presentations Kystturisme i Norge balansere næringsutvikling og ressursforvaltning? Norwegian Lecture Master program in naturebased tourism. University of Life Sciences. As Certification systems in nature based tourism: Focus areas and main quality effects. The 22 nd Nordic Symposium in Tourism and Hospitality Research, Svolvær Samarbeidfor reiselivsutvikling. Eksemplet Hurtigruten. Seminar naturbasert turisme, Trondheim. Arrangører Senter for Bygdeforskning, UMB og NINA Professionalization through cooperation role ofa Norwegian cruise liner in cross-scale quality development. The 2lth Nordic Symposium in Tourism and Hospitality Research, Umeå, Sweden Innovation through cooperation facilitating role of an adventure tourism enterprise in Lofoten, Norway. Coastal and Marine Tourism Congress, Breda, Nerlands Deconstructing marine fishing tourism in Norway. PdD-reiseliv, seminar, Universitetet i Tromsø SjØfisketurisme i Norge og Økonomiske effekter. NFR-konferanse Havet og kysten, Bergen Reise- og mattrender og utfordringer i utviklingen av norsk kystturisme. Kystnæringkonferanse, Leknes Marine angling tourism in Norway. Industry structure and value creation. NORA Workshop Marine Tourism, Reykjavik Marine angling tourism in Norway relationship between angling tourism and coastalfish stocks. (Ferter, VØlstand & Borch). The 6 World Recreational Fishing Conference. Berlin, Germany Economic impact of marine fishing tourism in Norway. The 6 World Recreational Fishing Conference. Berlin, Germany Coastal discourses protection or production in Lofoten Islands? The 2nd International Symposium on Integrated Coastal Zone Management. Arendal, Norway Partnerskap kulturnæring, sjømatnæring og reiseliv. Nasjonal Kystkulturkonferanse Framtidas kystkultur. Arr Riksantikvaren, Norsk Kulturråd, Fiskeridirektoratet og Kystverket, Trondheim Mapping marin recreationalfisheries in Norway. ICES Planning Group for Recreational Fisheries Surveys, University of Balearic Islands, Palma Mallorca Vinterturister i nord og kundetilfredshet. Snowl 1, Vinterturismekonferanse, Harstad Recreational Fisheries as Tourism policies and impacts. Fisheries Seminar, University of British Colombia, Vancouver

5 struktur Økonomiske contributing researching surveying management Konferansen SjØfisketurisme i Norge og Økonomiske effekter. Fiskeri- og Kystdepartementets Turistfiskegruppe, Oslo SjØfisketurisme i Norge ringvirkninger. Seminar Marin økonomi, Norges Fiskerihøgskole, Tromsø Economic Impact Studies in Tourism case ofmarine Fishing Tourism. Seminar Ecological Economics, Simon Fraser University, Vancouver Economic Effectsfrom Marine Fishing Tourism in Norway. REM series. Simon Fraser University, Vancouver Surveying recreationalfisheries as tourism in Norway, ICES Planning Group on Recreational Fisheries Surveys (PGRFS), Bergen Recreationalfishing in Norway case oftouristfishing. Workshop on Recreational Fisheries, Havforskningsinstituttet, Bergen Marine fishing tourism in Norway a tourism industry sector and its economic and ecological impacts. Conference Research Council of Norway, Nature and industry, Oslo, Norway Area conflicts and planning in coastal zone Kystkultur og kystsone-forvaltning, arr. Norske Arkitekters Landsforbund. Stokmarknes, Norway Arealutfordringer i kystsonen. Kommuneplankonferansen 2009, Bergen Marine fishing tourism in Norway industry and its economic impacts. The XXffl Congress of European Society for Rural Sociology, Vaasa Finland The economic effects of marine fishing tourism in Norway. Conference Research Council of Norway, ocean and coast. Asker, Norway SjØlaksefiske i sjøsamiske områder. Seminar i regi av Direktoratet for Naturforvaltning, Oslo Winter Olympic Games to a profitable and sustainable tourism development? Seminar Norut, Tromsø, Norway Tourism research at Norut. Presentation at Institute for Resource and Environmental Management, Simon Fraser University, Vancouver, Canada Marine fishing tourism in Norway and research challenges. Conference on changing landscapes. Norwegian Research Council, Oslo, Norway Invading black box ofscience. Contested Knowledge in troubled Norwegian Waters. Conference on cultural research, Norwegian Research Council, Oslo, Norway Marine fishing tourism development ofa new marine industry. Norwegian College of Fishery/University of Tromsø, Norway

6 a what do a on The relationship between scientific knowledge and natural-resource management. Innlegg INTERCAFE Interdisciplinary Initiative to Reduce Pan-European Cormorant-Fisheries Conflicts, Ljubljana, Slovenia Ocean- and Coastal research at Norut Social Science Research. Seminar Norwegian Research Council, Tromsø Expert knowledge and policy is good evidence of serious nature damage legitimating management decisions? Innlegg på e-konferanse, lntercafe (COST action program), Re-industrialising coasts fish resources and new commercial activily Seminar, The Nordic Council of Ministers, Bodø, Norway Fish resources and economic value in Norwegian marine fishing tourism. Norwegian Hospitality Association, Oslo, Norway Nature-based tourism competitive marked. The Norwegian Association for Local and Regional Authorities, Tromsø, Norway Intellectual property in destination branding. Norwegian Association of Social Anthropology, Trondheim, Norway Research-based knowledge to guide tourism development and solve user-group conflicts. INTERCAFE Interdisciplinary Initiative to Reduce Pan-European Cormorant-Fisheries Conflicts, Hula Valley, Israel Anthropology, ocean and passion for tradition studies of marine questions in anthropology. Seminar on marine anthropology, University of Oslo Discourse analysis as methodology in analyzing coastal zone conflicts. PhD-seminar, University of Tromsø The role of marine research in conflicts on fishing tourism. Seminar, The Norwegian Fisheries Directorate, Tromsø The knowledge approach to a changing coast - scientific knowledge and management of increasing coastal tourism. ISSRM, 2005 The International Symposium on Society and Resource Management, Östersund, Sweden The economic value of marine fishing tourism in Norway question of definition. WRFC 2005, World Recreational Fishing Conference, Trondheim, Norway Tourism in marine protected areas Science, University of Tromsø The social sciences and changing coastal communities possibilities and challenges. Norwegian College of Fisheries we include expanding tourism industry or are we stuck in declining commercialfisheries? Arctic natural resource management and agriculture, University of Tromsø

7 30. conflicts knowledge strong a Rural change fisheries communities or tourism communities in Norwegian coastal areas.? Making policy for changing realities. Workshop: Globalisation and Rurality, IPL, University of Tromsø Nye markeder gir nye samfunn og nye forskningsutfordringer. Workshop: Market and Society, Norwegian Research Council Trends and development potentials for coastal tourism. Workshop: Releasing Development Potentials at Coast: A path to Stabilization at Eastern Adriatic, Shkoder, Albania New coastal winds from commercialfisheries to marine tourism, XI World Congress of Rural Sociology, 25. July, Trondheim Changing coastal communities for developing and managing marine fishing tourism in Norway, University of TromsØ Media as reproducers of a tourist problem. i 6th Nordic media research conference. Kristiansand New Zealand recreationalfisheries rights contest on size. New Zealand Recreational Fisheries Council Conference, Blenheim, New Zealand New Zealand recreationalfisheries claims and weak rights. The 22 Biennial Conference of New Zealand Geographical Society, Auckland, New Zealand Fishing tourism in Norway andpossibilities. Tourism Seminar, Department of Tourism, University of Otago, Dunedin, New Zealand The potential ofdiscourse analysis in study ofpolitical process. PhD-course University of Tromsø Discourse in making - defining field of study as part of analytical process in discourse analysis. Paper to PhD-Course Philosophy of science and methodology in global/local analysis, Roskilde Fieldwork on texts. Workshop: Norwegian Anthropologist Association, Trondheim The linguistic premisesfor discourse analysis - - social turn in linguistics as foundationfor a linguistic turn in social sciences. Paper to PhD-course, University of Tromsø De-constructivism as a method in analysing discourse on marine fishing tourism in Norway. PhD course, Discourse analysis, Institutt for sosiologi og samfunnsgeografi, University of Oslo. Popular scientific presentations Lønnsomhet ifisketurismebedrifter. Kick-Off ARENA LØnnsomme Vinteropplevelser. Tromsø Fra «Bondens marked» til reiselivsmarkedet. Innovasjonsseminar i regi av Innovasjon Norge Troms og Nofima. Tromsø Sertifiseringsordninger i naturbasert turisme. Erfaringer fra Skottland, Island og New Zealand. Workshop Vikinggården Maurset, Oslo.

8 behovet hvordan til Økonomisk alternative struktur, samarbeid hvor tourism, Lønnsomhet i norske fisketurismebedrifier. ARENA prosjekt Lønnsommet Reiselivsopplevelser, Hamn i Senja Sjømat og reiseliv øke turistenes tilfredshet med norsk sjømat? Workshop i regi av Smak av kysten Mat og reiseliv. Matverksted Troms, Bioforsk Kystturisme i Norge. Konflikter og samarbeidsmuligheter mellom kystnæringene. Årsmøte Nettverk av Fjord og kystkommuner, Gardermoen Hva vet vi om turisters oppfatning av norsk sjømat? Workshop om reiseliv og mat. Svolvær Sertifisering av naturbaserte aktiviteter. Eksemplerfra Skottland, Island og New Zealand. Arena Samling, Harstad Kystturisme og interessekonflikter i leia ligger vi? Avslutningskonferanse ikyst, Trondheim Reiselivforskningens bidrag til næringsutvikling ogforvaltningspolitikk. Arena Samling, TromsØ Sjøfisketurisme for kartleggingssystemer. Tura Digitalt fangstrapporteringsprosjekt, Nordreisa SjØfisketurismenæringen ringvirkninger og rammebetingelser. Tema-Kick-Off Innovasjon Norge, Frognerseteren, Oslo Matbaserte opplevelser. Seminar under Lofoten Internasjonale Matfestival. Nyvågar Sjømatnæring og reiseliv for Økt nyskaping. Vårsamling, Reiselivsnæringen i Lofoten, Nyvågar Fisketurisme i Norge verdiskaping. Nasjonal konferanse om fisketurisme, Stjørdal Økonomiske effekter av norsk fisketurisme, sjøfisketurismeseminar Havforskningsinstituttet, Bergen Potensial for vinterturisme i nord. Studietur Rovaniemi Verdiskaping ogfisketurisme i Norge. LeverandØrsamling Din Tur, Lavangen, Troms Reiselivsforskning nytte for næring og forvaltning? Seminar reiseliv i Troms, arrangør Innovasjon Norge og Troms Fylkeskommune, Tromsø Conflicting interests in coastal zone fisheries and petroleum industry. Seminar Discover Petroleum, Tromsø Marine fishing tourism management regimes. Seminar on resource responsibility, management and tourism development, Norwegian Hospitality AssociationJMinistry of Fisheries and Coastal Affairs, Trondheim Nature-based tourism and air-transport. Possibilities and challenges. Tromsø, Avinor Winter tourism in north. Innlandskonferansen. Bardufoss.

9 criticalfactors new Winter tourism in north ofnorway. Seminar: Tourism in Lofoten Islands. Destination Lofoten: Svolvær From commercialfisheries to marine tourism possible media-presentations ofcoastal re industrialization. Seminar, Norwegian Broadcasting Corporation Nature as landscape of experience in tourism. University of Tromsø, seminar on competence building, The regional council of Troms county, Bodø Winter games in Tromsø and regional identily, Tromsø Sociological Association, Tromsø Changing coastal landscapes scientzflc knowledge to guide management of new commercial activities. National conference on marine fishing tourism, Trondheim, Norwegian Tourist Board What may Norway learnfrom development of nature-based tourism in New Zealand? Seminar: national classification project for marine fishing tourism, Bodø Competence gaps in developing marine fishing tourism in Norway. Fishing tourism conference, Bodø Marine fishing tourism in Norrn Norway. Community committee for commercial development in High North, Tromsø city council Company networks to develop marine fishing tourism in Norway, network seminar, Magic North, Bodø April, 1999 The needfor competence and workforce in developing nature-based tourism. Presentation, students of tourism and leisure. Scandic Tromsø. April, 1999 The Whale Route in developing a tourism concept. Seminar The Whale Route, The The Executive Committee for Norrn Norway/Destination Andøy. June, 1999 ArnØy- new tourism magnet in north? Possibilities and challenges in developing a tourist destination Prosjekt Kystfart, Norwegian Research Council. Working group convener/conference panels 7. November 2012 The 2lth Nordic Symposium in Tourism and Hospitality Research, Umeå Sweden. Chair for session on Coastal and Marine Tourism. 17. August 2009 The XXffl Congress of European Society for Rural Sociology, Vaasa Finland. Convener for Work Group 5.7 Sustainable Fishing Communities: Transformations, Contradictions and Challenge of Governance WRFC 2005, World Recreational Fishing Conference, Trondheim, Norway. Convener for working group on economic effects of recreational fishing. NEWSPAPER AND OTUER POPULAR MEDIA

10 nordnytt Forskning fornyer sjømatnæringen Sjømatsuvenirerpå Hurtigruten. National Television Channel, TV2. Fisketurister kaster ut småtorsk. ScienceNordic, SjØmatsuvenirer. NRK radio, Nordpå, Matminne. Lofotposten Fisketurister kaster ut 60 % av kysttorsken i nord. FiskeribladetFiskaren Turistene kaster småtorsken. Kystogfjord.no Dumper 6 av 10 torsk. VG Sjøfisketurisme i Norge, Ekko NRK (radio program), Viktigheten av samarbeid reiseliv og sjømatindustrien. itromsø, regional Newspaper Fremtid i nord - Viktigheten av samarbeid reiseliv og sjømatindustri. NRK radio Hurtigruten går på land. Nordlys (regional newspaper), Et bærekraftig og etisk turisfiske. FiskeribladetFiskaren, Cooperation is key. International Innovations, July Levende landskap, NRK, forskerkommentar i program 4 fra Lofoten TØrrfisk og verdensarv. Et sykkeiritt langs verdens vakreste kyst, Nordlys (regional newspaper), De krevende vinterturistene. Nordlys (regional newspaper), Fisketurisme i Norge nofish -politikk også innenfor naturbasert turisme. Nordlys (regional newspaper), De nye kystfiskerne. Documentary on marine fishing tourism in Norway, Norwegian Broadcasting Corporation (Television), Interview Norwegian Broadcasting (radio), Ivertorp, L. (2004). Liten interessefrafon altningen. Fiskeribladet (Fisheries Press), Borch, T. (2003) Fisketurisme i Norge positiv næringsmulighet eller trussel mot yrkesfiske? Kommentar i Fisk, Industri og Marked.

11 The Interview Travel News Scandinavian Travel Trade Magazine. February 2003