Where did the idea come from?

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3 Where did the idea come from? Ideas come from experience, from Practice, detailed observations from realities We observed that Norway did not have a newspaper that is covering immigrants, a magazine or newspaper that covered refugees and immigrants situations. There is no media coverage on the new multicultural society which is growing faster The immigrants` voices were not properly handled in media, immigrants did not have a place to defend themselves.

4 Business idea In 2003, Majoran Vivekantah who was working as volunteer with Utrop nettside met with Alfredo Biamont who was working as the chief editor of La Ventana newspaper They agreed on stapling a newspaper that would serve as a limited company named UTROP The newpaper has served for the past 12 years without stopping There was a need for a newpaper diriged to immigrants, a norwegian newspaper that could fill this hole.

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8 Forretningsidé: en norske avis rettet mot innvandrer En ikke-partipolitisk og er religiøs uavhengig avis. Å arbeide i tråd med Redaktørplakaten og Vær Varsom-plakaten. Å drive kritisk journalistikk, fungerer som minoritetenes arena for fri informasjon, og samfunnskritikk. Hovedaktiviteten: å publisere nyheter og aktualiteter som angår det flerkulturelle samfunnslivet. Å samle mennesker med all etnisk bakgrunn, også nordmenn under et flerkulturelt grunnlag og på like vilkår for å få til et tolerant samfunn. Å bidra til et samfunn fri for rasisme og fordommer, til et demokratisk, liberalt og pluralistisk samfunn, basert på likeverd mellom kjønn, legning og etnisk- og religiøs bakgrunn. En selvstendig mediebedrift basert på et ideelt grunnlag og uten noen form for kommersielle hensikter, men som alle andre mediebedrifter er vi avhengig av annonseinntekter for overlevelsen av avisen. Redaksjonelle aktiviteter er et resultat av en selvstendig og uavhengig journalistisk vurdering, og innholdet er uten bindinger til utenforstående interesser.

9 Why a newspaper? We could act as online newspapers, but there were no opportunities to get financing or ability to obtain recurring revenues: The only way to find financing was to act as an ordinary Norwegian newspaper. Therefore, we followed the usual run as a regular new business, we have to built a business, we must be interpreneurs.

10 We run a market survey? We did not run an intuitive market research. As a new company we were to run a proper market survey; a study. But our initiative, our provisions were intuitive, we knew, we were sure that there was nobody who could compete against us, there was no other media that ran the same idea as us, therefore we did not have to run a market survey.

11 Business plan Income and expenditure. Where income was coming from and what type of expenses the business was going to incur was absolutely necessary to begin with. Although that which we laid emphasis on was business plan; How much do we need to start the business, what kind of people should we employ, what qualifications and how many of the employees we need. How can we get stable money.

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15 Initial finances The first funding we got through our network, I knew a person who worked on the integration department. We talked with him and he recommended that we could search for finances from that department, although there was no security because the ministry had never funded such projects. We searched and we succeded, the idear was new and good. We got Kr 600, 000 which we used to start the business. The first staff were employees and volunteers. Today we run a budget of between 3-4 million. We have 4 EFTs, Employed / journalists. Freelancer are from 17 different nationalities

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19 Finances We would sell subscriptions; as per today we have 900 subscribers We would sell advertisements. We sell advertisements on papers, newspapers and online We would get support from the state. We get a portion of our revenue from the state UTROP have in circulation of 2, 000 newspapers, about three times as many readers, and around 30, 000 unique users` online. Fixed number of pages: Print edition 24 Numbers of print editions in 2014: 12 Number epapers: 36 The average number of cases on utrop.no per week: 20

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21 Further funding- New products The Web portal utrop.no Personal Underside for career and education Theme issues of diverse themes Fellowship Program Light Norwegian DIGIblioteket.no Portu Media & Communications Utrop TV

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26 Mikrokreditt in Oslo

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29 Nyheter