1 12 01 OUR PARTNERS: SUPER CREW - you rock! Grete Skindlo Cathrine Coucheron Berli Adrian Clopan Amund Rangøy Ann Kristin Jørgensen Ivana Ruzic Mohamed Samatar Morten Wattø Elisabeth Stubø Morten Haakstad Atle Venemyr Frode Kristiansen Kine Storbrukås Tina Abrahamsen Hilde Nilsen Rist Stian Haugen Will Warren Juliane Josephsen Stian Haugen Birgit Fostervold Line Haakonsen Kathrin Simonsen Stein Erik Gustavsen Arnfinn Nyland Knut Helge Stenseth Svein Mork Dahl Steinar Omnes Mary-Anne Harring Lillian Wangondu Jaarle NK Jørgensen Asbjørn Sauesund Emil Søhus Ole Bernt Åkre Rob Barnes Tore Helland Næss Morten Krogstad Elisabeth Austad Asser Tina Schoolmeester Kari Huvestad Nishi Asdal Mike Fuller Gee Åse Marie Landsverk Karina Culley Oscar Blakstad Kåre Andersen Birte Hegerlund Runde Nina Øen Harlad Worren Lise Bakke Aase Hørsdal Tone Nævestad Ellen Raaum Rekdal Tor-Erik Klausen Linn Juul Pettersen Svend Heier Simona Fironda Hanne Henstein Tove Nævisdal Unni Lyngstad Elke Tunold Leva Rucevka Erika Ramona Erdos Kirsti Hartz Aastorp Nin Ingelin Festvåg Rigmor Brox Silje Urke Antonsen Mike Troxel Anveig Borgum Céline Thommesen IDEAS WORTH SPREADING
2 02 WELCOME TO ARENDAL The mayors TEDx thoughts: MAYBE WE COULD DEVELOP NEW THINKING PATTERNS? Einar Halvorsen, mayor of Arendal: TEDxArendal has really delivered in the events they have done from 2013, with good quality, exciting speaks and in a wonderful frame. It looks like TED as a concept, is filling an important function in the knowledge-society of today. And I believe the persons in charge of TEDxArendal have really hit a nerve. 11 IDEAS WORTH SPREADING Wednesday 23 September is the day we will become a little bit wiser and learn things we never realised we wanted to know. A series of short speeches will enlighten us on topics ranging from what sort of food we will eat in the future to violence in family relations. The fact that a small town like Arendal is capable of a professional event such as TEDx, means that we have something more to offer than just old wooden houses and a picturesque coastline. Life is best when it s a bit strange. Thomas Hellum, TEDxArenal 2014 We started TEDxArendal in 2013, and This year the event is bigger than ever, now it is a yearly event in Arendal with several exciting side-events before concerthall. Together with TEDxPartners and after TEDx. from Sørlandet and our enthusiastic crew, we have made a program for 2015 that Hope to see you in Arendal we hope will inspire you and create waves. -TEDxArendal Vi driver hovedsakelig med film, foto, grafisk design og web. I tillegg er vi godkjent av Luftfartstilsynet for droneflyvninger i Norge. Vi brenner for nytenkende løsninger som gir lokale og nasjonale firmaer et friskt pust og en hjelpende hånd på både digitale plattformer samt trykk. For TEDxArendal har vi levert dronefilmer fra kjente og kjære områder på Sørlandet. Vi setter utrolig pris på og er stolte over å kunne levere våre tjenester til en så stor aktør H ENRI K S EN S PREx er navnet på et utvidet arrangement i forbindelse med TEDxArendal :00-16:00 Etter fjorårets TEDx ønsket partnerne at det skjedde enda mer for publikum og bedriftene som er med - og som sagt så gjordt. PREx gjennomføres på norsk. Sal: Lille Torungen N E K K E R I Stillerom, Norsk Hydro Design: Element PROGRAM Spennende + norske + gratis foredrag MAGNET - En film av og med næringslivet på Sørlandet Gjennom et helt år har vi jobbet frem et Leif Johan Sevland - Alt er mulig! program som skal representere noe av alt Johan Wessmann - Vad kan vi lära av det spennende som Sørlandet får til - og brobygge och regionalt samarbete i også gi oss innblikk i mulighetene våre Ôresundsregionen/Greater Copenhagen videre. Eirik Kaaby, DNB - En million idéer! Dørene åpner 11:45 - Ingen påmelding Truls S. E. Larsen, EFD - Fra SINTEF- Gratis - 12:00-16:00. Lille Torungen, prosjekt til et micromultinasjonalt selskap Morten Bak, UiA - MIL en lab for fremtiden Kim Jarno-Kristiansen, Devoteam - Hva skal til for å skape ny vekst på Sørlandet? Panel og Q&A med alle dagens foredragsholdere og Arendal kommunes næringssjef Kåre Andersen. Innredning & eksteriør Design: Snøhetta Liturgiske møbler & altertavle Knarvik Kirke Design: Reiulf Ramstad / Tor Lindrupsen Norges ledende designfabrikk Med 25 års erfaring og fornøyde kunder over hele landet har vi i år blitt kåret til årets bedrift av Norsk trevare. Ta kontakt med oss for å høre hva vi kan bidra med i ditt prosjekt. Vegg & himling, DnB Design: Metropolis
3 10 SMAG OG BEHAG Mellom klokken 16:00 og 18:00 (etter PREx og før TEDx) har vi for salg noen billetter til deilig middag i Bankgården der Smag og Behag serverer en deilig meny som du kan se under. Middagbilletter kan kjøpes under PREx arrangementet i foajeen i Kulturhuset. Kr Plassbegrensninger. Middag inkl et glass. KJØKKENET WHAT IS TED AND TEDx? Arendal Kommune Stolt leverandør av tradisjonsmat og selskapsretter Vi leverer to retters middag til alle store institusjoner i kommunen Meny: Jordskokkpannacotta med hummer, fenikkel og estragon Hjemmerøkt ørret 45c* med avocadokrem, ponzu og gresskarkjerner Nypoteter fra Hesnes med pepperrotkrem og ørretrogn Stange kylling ballotine med maispuré og sprø salami Vitello Tonnato kalveroastbiff med tunfisksaus, kapers og parmesan Rosalita ferskost på kumelk fra Tjamsland Gård med bakte mandler og blåbær Foccacia, surdeigsbrød, aioli og pesto Utvalg av snaks fra vår deli butikk Vi leverer all selskapsmat og servering i Arendal gamle rådhus Vi driver Vitenbiten og leverer møtemat, kursmat og catering Kontakt Vitenbiten på e-post We want to give our regional talent and ideas a stage to present to the world their thoughts and their ideas. eller Kjøkkenet på e-post TED-talks are the same all over the world. From 3-18 minutes. Our TEDx-event is fully hosted in english. Varm, stolt og utadvendt Vi gir fremdrift til AGDER>>> What is the idea behind TEDxArendal or TED itself? First off we need to explain the difference between TED and TEDx: About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. ARENDAL KOMMUNE tar offensive grep for å møte fremtidens utfordringer. Foto: Martin Zeiffert At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group A R E NDA L INNOVASJON ARENDAL These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) What is TED? What is TEDxArendal? TED is a nonprofit organization devoted to Ideas Worth Spreading. TEDxArendal is simply put a local version of a TED-conference. We get a licence to run each year, for all of the events, and have to go trough certain criterias to fulfill the demands that follow. Started as a four-day conference in California almost 30 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The two annual TED Conferences invite the world s leading thinkers and doers to speak for 18 minutes on a diverse mix of topics. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. TED s media initiatives include TED.com, where new TED Talks are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from volunteers worldwide; the educational initiative TED-Ed; and TEDBooks, short e-books on powerful ideas. This is to ensure that the quality of the program and show is always at its best, and that the name of TED is not abused in any ways For instance to spread political messages or to sell products.. This years TEDxArendal is sold out. Please follow us at FB: TedxArendal or tedxarendal.com to find out more about waitinglist or new featured talks. 03
4 04 JOINING TO SPREAD IDEAS Jens Martinius Nilsen Gard Geir-Ove Hoflandsdal MacGregor Pusnes Jøran Bøch Devoteam Norge TEDxArendal fills a need for knowledge and reflexion. The fact that TEDxArendal has delivered a meaningful experience these past few years is probably the most important reason why this years event was so quickly sold out. People from Arendal and the southern region in general, have a history of being curios and outgoing. The export and shipping business, contact with foreign cultures as well as the flow of labour and knowledge sharing are examples of this. We support TEDxArendal because we find the TEDx concept exciting, and it gives us a chance to refresh our southern region with inspiring ideas, fantastic stories and positive energy. We recognise TED s Ideas Worth Spreading in our daily challenges and try to live by this to continuously improve our business and help our customers. For us in MacGregor Pusnes, the key to staying in business has been inspiration and innovation through several hundreds of years with different products and industries. The inhabitants and the region, and a business like ours, will benefit and enjoy challenging our understanding of the world around us, and that s what will happen at an event like TEDx. There are many reasons why TEDxArendal has become such a popular event. Partly it s because of the short, intense and exciting speeches made by skilled presenters, and partly due to the vast range of topics and areas that offers something for everyone. What is really astonishing is perhaps how the majority of the speeches actually hits t he majority of the audience. TEDx is a different concept, and many people still don t know about it. When more people do discover it, we might need to have several performances at the concert hall instead of just one. TEDx isn t like a regular seminar or course with a defined learning objective. You go there bringing curiosity and expectations, and know that a thoroughly professional event awaits with new knowledge and reflexions. THE BACKSTAGE PSYCHOLOGIST 100 volunteers ensure a smooth execution of TEDxArendal. Oskar Blakstad deals with stage fright and thirst and makes relaxed speakers nervous. What is the best part of being a TEDx volunteer? - Without a doubt meeting so many great people! Volunteers, speakers, audience the amount of fantastic people attracted to this event really gives you back the belief in humanity. How do you calm the speakers? It is really important to allow the speakers to stick to their own routines and not force any contact. Some of the speakers prefer not to talk to me at all, and that is fine! Then I just leave them to it and try to be there for them if they need anything later. Others, on the can help them get out of disaster mode or teach them quick relaxing techniques. With limited time I can only do so much, but it is important to help the speakers reach the optimal stress level. The objective is not necessarily getting them nervous, but helping them achieve a stress level where the brain performs well. A little nervousness actually improves the presentation. Some speakers don t need calming, but winding up if they re not nervous enough. Creating a good atmosphere beforehand, backstage and between the speakers is equally important. You can make big things happen in a small town too. We find the whole concept interesting and believe it will benefit our region. It s a positive initiative we enjoy supporting. The event draws important people to the region that puts us on the map, says Asbjørn Udjus from Sparebanken Sør, one of the three main TEDxArendal partners, DNB and Arendal municipality being the two others. INNOVATION Innovation, fresh thoughts and entrepreneurship are all good reasons for being part of this. We are happy to be associated with a positive initiative like TEDxArendal. Last year we attended as audience, but this year we realised we had to become partners, says Bjørnar Larssen. He will fill a busload of customers, employees, students and connections from Kristiansand and Grimstad who want to attend the event. Partnering with our competitor in the bank industry only shows the importance of the event in the region. We both want to be on the inside where it s all happening. BUILDING THE REPUTATION TEDx has become a new commercial development method reaching new and exciting people. This way we can build relationships between the trade industry and important people in the region. TEDx appeals to the younger generations and contributes to Arendal s reputation as an energetic and proactive municipality, says municipal trade official Kåre Andersen. Kåre Andersen He has had the TEDx license since Two years ago he threw himself into something completely unknown, but now he is well acquainted with TEDx and has already found some TEDx speaker favourites. In order to obtain the license, he needed to attend a TEDx conference in Vancouver. - It was really inspiring. I realised that TEDx plays an important role in the world, Andersen says. NOT JUST THE SIZE Kåre has also learnt that it s not just the size of the town that counts. -There is no need to live in Oslo to create something big. You can make big things happen in a small town too, he states. - It s extremely important to us to appear professional. We have an excellent board with a number of professional and capable people contributing. We must ensure enthusiasm and vitality in the project, and it should never become a municipal undertaking. We are just the facilitators, he emphasises. PHOTO: The TEDxArendal board. From top left: Asbjørn Udjus, Bjørnar Larssen, Geir Hammersmark, Céline Thommesen, Ole Åkre, Front from left: Kine Wangerud, Elisabeth A. Asser, Kåre Andersen and Geir Andrew Photographer: Arnfinn Nyland/TEDxArendal 09
5 08 05 SPEAKING OF WHAT.. Kaj Török, realistic views on our future habits What does the future look like for us consumers? Will you eat red meat in 2030? Can we travel to and from our office each day and still achieve a carbon reduction? Is vacation by plane a luxury, or did technology solve the emission problems? -We can not predict the future, but we can buy it, says Kaj Török, who will speak at TEDxArendal. Török is a future optimist. He thinks our positive development, with ecofriendly food and cars, is the future-oriented products in the marked. The products people want. By now, people picks more and more green products from shops. JOINT EFFORT FOR TEDx From being TED what, TEDxArendal has become a must for the economic trade. History in the making. Sparebanken Sør and DNB are working together for the first time. El-cars are selling more. We are talking about sustainability over the lunch-table and gourmet-restaurants use ecological products and less red meat. Kaj Török works at Futerra, and is an expert in predicting changes in society. His talk will share some realistic views on what habits you and me will change the coming years, and how our society will gradually adopt new thoughts and ideas to cope with challenges for this new millennium. - Hear his talk at TEDxArendal. Shortly spoken: We can not predict Moves me: When I see people completely the future, but we use their potential. And when personal involvements last. can buy it. If I have 18 minutes: I will snorkle with my kids.. Last book: Sapiens by Yuval Noah Harari Best TEDx-speak: That I ve seen most times, is about the passion of motivation. It s about the motive power of humanity. Before I enter the stage: I m thinking that it will be lovely to finally meet the audience. Kaj Török
6 06 PRExSpeakers Velkommen til spennende og interessante foredrag i Lille Torungen, Arendal kulturhus. Konferaniser: Kristine Moe Sirnes Onsdag 23. september kl 12:00-16:00 Ingen påmelding Gratis Velkommen! Hilsen alle TEDxPartnere KINO, Arendal kino, gratis tirsdag kl 16:00-17:15 Anne & Alet Arendalsfilm (engelsk tekstet) Begrenset antall plasser. BYVANDRING med Kari Huvestad Oppmøte kl 10:00-10:45 u/tyholmen Hotell Gratis. Ingen påmelding. TEDxSpeakers LEIF JOHAN SELAND JOHAN WESSMANN JAN ARILD SVELLO PÅL KARLSEN JONATHAN BRILL ANNE GRETHE SOLBERG Leif Johan Sevland, Administrerende direktør i Stiftelsen ON. Leif Johan Sevland var ordfører i Stavanger fra 1995 til I tiden som ordfører bidro Sevland til å styrke byen som Norges oljehovedstad. Han har ledet flere initiativ for å fremme regionen og olje- og gassindustrien som er basert her. Alt er mulig! Chefredaktör för dansksvenska kunskapscentrat Øresundsinstituttets medieverksamhet sedan 2009 och sedan 2014 även vd. With the obesity epidemic that is currently going on in the western world - fitness and weight loss has become a focus for many of us. But what new ways are inventors coming up with, to get us up and moving? Let Pål Karlsen inspire you with his expert knowledge about the porcini mushroom (Steinsopp)! Do you enjoy good food? How about technology? Meet Anne Grethe Solberg Author, marathon-addict, and with a doctorate on innovation and leadership. Hva kan vi lære av å bygge bro? Svello are taking fitness into the digital age. You might know it can be used in food, but did you know it has a lot of other special properties as well? Hear Pål s fun talk about this strange plant, what makes the porcini so special. Jonathan Brill is an inventor working at the intersection of technology and deliciousness! He believes that innovation are changing our relationship with food at a scale that hasn t occurred since the invention of agriculture. EIRIK KAABY TRULS LARSEN KAJ TÖRÖK NILS-HENRIK STOKKE PÅL BREKKE JONAS BRENNA Engasjert, energisk og tydelig. Opptatt av å være til stede, både på jobb og privat Brenner for DNB`s gründersatsning. Truls Larsen er Diplom ingeniør elektro og har bak seg en rekke meritter fra blant annet Braathens, Kystdirektoratet og vært administrende direktør i flere selskaper. Forretningsutvikler og gründer Larsen deler sine erfaringer: What does the future look like for us consumers? Will you eat red meat in 2030? Can we travel to and from our office each day and still achieve a carbon reduction? What makes the basis for building successful businesses? The northern lights: Magical and mystical and one of the most fascinating natural phenomenons we have. Jonas Brenna is a producer responsible for film and TV series in Aftenposten. BANKGÅRDEN Middag, se egen annonse. Kr 300.kl 16:00-18:00 Smag og Behag serverer. Mellan 1988 och 2008 konomijournalist vid Sydsvenska Dagbladet i Malmö. Fra Sintef prosjekt til et micromultinasjonalt selskap. His talk will share some realistic views on what habits you and me will change the coming years How do you pick the right team, organize yourself, or plan on a workplace based on passion? He is a true serial-entrepreneur, currently engaged in almost 10 start-ups. MORTEN BAK KIM JARNO KRISTIANSEN TONE ELLEFSRUD JON-FREDE ENGDAHL SISSEL MORKEN GULLORD Morten Kollerup Bak er 34 år og kommer fra Danmark, men har bodd i Norge de siste 6 årene. Han er utdannet maskiningeniør ved Aalborg Universitet (Danmark) og har en doktorgrad i mekatronikk fra Universitet i Agder. Direktør i Devoteam på Sørlandet. Gjennom blant annet å ha studert ledelse av teknologiendringer ved University of Wales og ledet en rekke endringsprosjekter har Kim tilegnet seg solid kompetanse innenfor omstilling og endringsledelse. Hva skal til for å skape ny vekst på Sørlandet? How do you help the ones in need, when corrupt people try to stop it? And what cultural shocks do you encounter when we take some things for granted? Jon-Frede is one of the co-founders of the ecological gourmet-restaurant Maaemo - Which in record time has achieved two Michelin stars. Hear Tones amazing stories some heartbreaking and some hilarious from her work with human rights and education He has always had a dream about making Norwegians more focused on food and to challenge our traditional ways. Sissel Morken Gullord is a multi-instrumentalist, singer and artist, that is known as a passionate performer on the *goathorn*. She was headhunted to play this mystical instrument for both Disney s Frozen and the tv series Lilyhammer, and has won awards and grants for her creative work. En million idéer! Guidet byvandring på Segway 11:00-12:00 Kr 100.Bestilling i foaje Kulturhuset Oppmøte Sam Eydes plass Segwayturer, drop in - 45 min med instruktør. (13 Segwayer) Kr pr tur Oppmøte Sam Eydes plass. Booking fra 08:00 foaje. Bookes kun hos TEDx i kulturhuset MIL - en lab for fremtiden This beautiful display have sparked curiosity, fear and excitement. What are myth and what is modern science? After studying the topic for a long time, she will share her unique insights on domestic and cultural violence, and what needs to be done to progress towards a society without it. He has been nominated and won a gold award for his documentary series Sweatshop seen by over 4 million worldwide. Jonas will share his experiences and thoughts around audience-engagement.