GC Rieber Oils AS. Erfaring med rekruttering av kompetansearbeidskraft. Jan Roger Bjerkestrand, Managing Director 28 September

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1 1 1 GC Rieber Oils AS Erfaring med rekruttering av kompetansearbeidskraft Jan Roger Bjerkestrand, Managing Director 28 September 2011

2 GC Rieber Oils in brief 2 Products: Omega-3 Oils Concentrates Ultragrade TG 18/12 EPA/DHA 30% (EPA + DHA) High EPA High DHA Cod Liver Oils Speciality Low oxidation food grade oils Cholesterol reduced oils Tuna oil Kosher certified oils Established in 1966 Owned by GC Rieber AS - privately owned company with history back to 1879 One of the largest marine oil refining companies in the world. 70 employees including sales offices in Asia Pacific and U.S. Quality management in every step (ISO 9001, HACCP cert.) New unique advanced concentrate plant in operation Key figures: Refining capacity: 35,000 mt/y Storage capacity: 20,000mt/y Total assets*: MUSD 70 NO. prod. plants: 5 *

3 GC Rieber Oils position in the value chain 3 Business to business in the middle of the value chain. Raw material from scarce but sustainable fish resources from few regions of the world. Fish licence/ quota Fish Fish cath catch Fish meal and crude oil extraction Omega-3 fish oil fining Omega-3 concentrate production Encapsulation Branding / Marketing Sales to consumer First right of refusal to crude fish oil from Maromega (40% ownership). The partner: Sovapec is the biggest Moroccon crude fish oil producer and only one with HC (Human Consumption)/ EU Hygenic Dir. approval. - GC Rieber Oils position Source: Interviews; team analysis

4 There is a major deficiency problem in the world today of EPA and DHA (Omega-3) 4 Source: GOED

5 Science has ultimately driven the growth and interest in these Omega-3 market segments P Today 19,736 Papers 2,214 RCTs 2000 IOM DRI Review 8,135 Papers 888 RCTs 2004 Qualified Health Claim 11,373 Papers 1,264 RCTs Source: Pubmed

6 Global industrial landings of fish 6 Peru and Chile the largest sources of crude fish oil Source: Holtermann, 2010

7 Omega-3 fish oil processing and output 7 Fish (industrial landings) Fish oil Omega-3 Fish oil Omega-3 fish oil end-use 1 mill/t of fish oil 150,000t omega-3 fish oil 85,000t omega-3 fish oil Pharma 1,391t 9 mill/t of other products 850,000t other fish oil 65,000t waste Infant Nutrition 3,103 Food & Beverage 9,561 Animal Feed 20,400t Supplements 51,148t Ca 10 mill. t* Ca 1 mill. t Ca t 85,603t** * Ca 2010 industrial landings (falling from 17 Mt since 2004) ** GOED 2011 estimate by sector (metric tons)

8 Global market volume split by region 8 Over 60% of the global market is Europe and US.

9 Global market overview still in the growth stage 9 Market is likely to grow at a compound annual growth rate (CAGR) 12% from 2010 to 2015; volume driven not price.

10 Global revenue market share by company 10

11 GC Rieber Oils - strategic focus 11 Omega-3 fish oil products 30% omega-3 fish oil Current focus 65% concentrates Focus near term Securing crude oil supply Other sources/ partnering Peru / Chile partnering 90% concentrates / ultragrades Expand Maromega Supplements Functional Food Focus long term Pharma Animal Feed Markets/ Customers Specialty products Standard products Crude trading Aqua culture Standard vs. specialty products

12 Value Proposition for our customers 12 Brand & Quality Standards (ISO, GMP) Quality & Traceability Crude Sourcing / Planning (SAP) Predictability Omega-3 oils Unique Products with Documented Properties R&D / Product Development Confidence Company Culture & Values

13 GCRO value proposition expanding into concentrates 13 Profit potential Entry barrier (know-how & technology High Ultragrade (90%) omega-3 concentrates High Medium Medium / low (50-65%) omega-3 concentrates Medium Low 30% omega-3 Low

14 Kompetansebehov så langt og utvikling fremover 14 Selskap midt i omstilling fra enkel til avansert produksjon av høyverdige produkter. Internasjonal konkurranse med lokalisering langt unna råvare og kunde Krevende å konkurrere på global arena med enkle produkter med lav teknoligiterskel og høy arbeidskraft intensitivitet (tradisjonell norsk problemstilling) Høyt lønnsnivå og attraktive arbeidstidsordninger i olje og gass sektor forsterker utfordringen. Konkurransekraft vil skapes igjennom: Utvikle mer avanserte produkter. Bygge en produktpakke der Omega-3 oljen kun er en del av en kundepakke med kompetanse som en viktig del av produktet. Kritisk suksessfaktor: kompetanse og teknologi er nøkkelen til suksess for selskapet må bli mer kunnskapsintensiv! Hvordan knekke denne nøtten med base i Kristiansund?

15 Erfaringer med rekuttering av kompetansearbeidsplasser 15 I dag stort spenn i kompetansen til ansatte, fra ufaglærte til PhD-er med tyngdepunkt teknisk fagskolenivå. Rekuttering av godt utdannede så langt (PhD, MSc): hjemflyttere, Tyskland, Nederland, Polen, Oslo-gryten. Fremover: mer høy-/spisskompetanse særlig innen biokjemi og prosess Hvordan få tak i de kloke hodene? Tenke utradisjonelt Selge Nordmørsregionen og attraksjonen i naturen, korte avstander / lite kø, bo kostnader, barnehagedekning etc. Elementer som øker livskvaliteten. Lokale ressursbaser: Kom Trainee Rekruttere utenfor landets grenser natur og lønnsnivå mer salgbart enn spesielt i Oslo.

16 Thank you for your attention! GC Rieber Oils AS Teisholmsundet 6 N-6501 Kristiansund Norway Mailing address: PO Box 454, N-6501 Kristiansund, Norway Phone: Mob: Jan Roger Bjerkestrand Managing Director jrb@gcrieber.no