STANDARD FILEFORMAT FROM TNS GALLUP TV PANEL

Transkript

1 STANDARD FILEFORMAT FROM TNS GALLUP TV PANEL TV-meter data consists of 7 files per day. Data are delivered daily as "overnight files". The playback file will contain viewing on playback material broadcasted within the last days. The files are: Demographic file: Switchingfile: Playback file: TV-set information: Programme log: Spotlog: AUyymmdd.dem AUyymmdd.swd / AUyymmdd.swo PByymmdd.swd AUyymmdd.set DEyymmdd.std SPyymmdd.std Description Demographics AUyymmdd.dem te: There might be blank positions in the file for all demographics, meaning there is no information available. Positions Variable Categories Values Comment Length -7 Homenr - Household no Membernr 0- Member no. 0-7 Weight Sector t in use Viewer type HH member Guest 0 Sample type Individual Household HH size Counts all people aged 0 + in HH Receives all 5 rwegian channels person person 3 person 3 4 person 4 5 persons + 5 NRK, NRK, TV, TVN, TV3. Yes info 3 Sex Male Female 4 Age - continuous 00 0

2 Positions Variable Categories Values Comment Length : ; < 3 = 4 > 5? 7 A 8 B C 0 D E F 3 G 4 H 5 I 6 J 7 K 8 L M 30 N 3 O 3 P 33 Q 34 R 35 S 36 T 37 U 38 V 3 W 40 X 4 Y 4 Z 43 [ 44 \ 45 ] 46 ^ 47 _ 48 ` 4 a 50 b 5 c 5 d 53 e 54 f 55 g 56 h 57 i 58 j 5 k Side

3 Positions Variable Categories Values Comment Length 60 l 6 m 6 n 63 o 64 p 65 q 66 r 67 s 68 t 6 u 70 v 7 w 7 x 73 y 74 z 75 { } 78 ~ 7 ^? \8 \ \30 \3 \3 \33 \34 \35 \36 \37 \38 \3 \40 \4 \4 \43 \44 \45 \46 \47 \48 \4 \50 \5 \5 \53 \54 \55 \56 \57 \58 5 Region (3) Østlandet Østfold, Akershus, Oslo, Hedmark, Oppland, Buskerud, Vestfold og Telemark. Sør- og Vestlandet Aust-Agder, Vest- Agder, Rogaland, Hordaland, Sogn og Side 3

4 Positions Variable Categories Values Comment Length Fjordane, Møre og Romsdal. 6 Rural/Urban 7 VCR ownership 8 Receives NRK Receives NRK Trøndelag og rd rge info 3 Sør-Trøndelag, rd- Trøndelag, rdland, Troms, Finnmark. Rural Else Urban SSBs code 7 Yes info Yes Unavailable 3 info Yes Unavailble 3 info 30 Receives TV Yes Unavailble 3 info 3 Receives TVrge Yes Unavailble 3 info 3 Receives TV3 Yes Unavailble 3 info 33 Receives TVrge lokal TV 34 HH yearly income Side 4 t in use from Yes Unavailble 3 info t in use from (In thousands)

5 Positions Variable Categories Values Comment Length A B C D E F G H I 0-50 J K L M 0-50 N 5-00 O 0-50 Å Q R S T U 50 + V Ubesvart W 35 House type Enebolig, våningshus på gård -4 mannsbolig Rekkehus, 3 kjedehus Blokk, leiegård 4 36 NRK Teletext 37 NRK Teletext terassehus Hybel 5 Annet 6 Unavailable 7 Ubesvart Yes info Unavaliable from Unavaliable from Yes info 38 TV Teletext Unavaliable from TVrge Teletext Yes info Yes info Unavaliable from TV3 Teletext Unavaliable from Side 5

6 Positions Variable Categories Values Comment Length Yes info 4 Number of channels 4 Remote control on main TV Unavailable 5 info Side 6 Unavailable from Use new demog in position 4. Unavailable from Yes Unavailable 3 info 43 HW status All households must have Housewife and Head of household. Neither HW nor H of HH Housewife Main shopper often woman. Head of household 3 Both HW and H of 4 HH info 44 Marital status Married Co habitant Single/Unmarried 3 Divorced/ 4 Widowed Unavailable 5 info 45 Position in HH Father of the house Mother of the house Son 3 Daughter 4 Other 5 Unavailable 6 info 46 Work status Full time Part time Varies 3 4 Don't know 5 Unavailable 6 info 47 Personal yearly income In thousands. t in use from

7 Positions Variable Categories Values Comment Length A B C D E F G H I 0-50 J K L M 0-50 N 5-00 O 0-50 P Q R S T U 50 + V Ubesvart X 48 Education Grunnskole Videregående Høyskole/univ. 3 lavere grad Høyskole/univ. 4 4 Receives TV+ TVrge+ TV3 50 Reception type 5 Number of children in HH høyere grad Unavailable 5 info Yes info Terrestrial antenna Cable / IPTV Satellite 3 Cable and satellite info 4 ne 0 Side 7 Counts children up to years old.

8 Positions Variable Categories Values Comment Length info 5 HW with children 0- years 53 Home receives Metropol 54 Home receives Viasat+ / ZTV/ Viasat 4 HW with children 0- years Other Yes info 3 Side 8 From Identifies Housewife in households with children aged 0- years. From to Viasat ZTV Viasat Yes info 3 55 HH education From Up to Highschool Higher education/universit y info 3 56 Number of TV From sets One set home + sets home info 3 57 Age groups From Years (3- until 3..07) - Years 0- Years Years Years Years 6 58 Personal income 60+ Years 7 From t in use from Kr Kr HH income From t in use from Kr Kr answer 4 60 HH with kids From

9 Positions Variable Categories Values Comment Length 0 years Has Hast 6 HH with kids year 6 HH with kids years 63 HH with kids 3 years 64 HH with kids 4 years 65 HH with kids 5 years 66 HH with kids 6 years 67 HH with kids 7 years 68 HH with kids 8 years 6 HH with kids years 70 HH with kids 0 years 7 HH with kids years 7 HH with kids years 73 HH with kids 3 years 74 HH with kids 4 years Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Has Hast Side From From From From From From From From From From From From From From

10 Positions Variable Categories Values Comment Length 75 HH with kids From years 76 HH with kids 6 years 77 HH with kids 7 years 78 HH with kids 8 years 7 HH with kids years 80 Centrality (3 groups) Has Hast Has Hast Has Hast Has Hast Has Hast Cities >= Cities < Rural municipalities < Info Info 4 5 Info From From From From From Digital From satellite/ decoder Yes Info 3 8 Region (7) From Oslo/Akershus Hedmark/Oppland Sørøstlandet 3 Agder/Rogaland 4 Vestlandet 5 Trøndelag 6 rd rge 7 83 Teletext From Yes Info 3 84 Gallup Kompass Tradisjonell Tradisjonell- Fellesskapsorientert Fellesskapsorientert 3 Moderne- 4 From Unavailable from Side 0

11 Positions Variable Categories Values Comment Length Fellesskapsorientert Moderne 5 Moderne- 6 Inidvidorientert Individorientert 7 Tradisjonell- 8 Individorientert Moderat Unavaliable 0 85 Familiy type From Single Multiperson HH Kids up to 6 yrs with kids Multiperson HH without kids 3 86 Internet access 87 Receives MTV 88 Receives Discovery 8 Receives TV Zebra Internett access Analogue access ISDN 3 ADSL/Broadband 4 Yes Unavailable 3 Info Yes Unavailable 3 Info From Removed and replaced with pos From From From Yes Unavailable 3 Info 0 TV-games From Yes Unavailable 3 Info DVD-player without harddisc DVD-recorder without harddisc Yes From From Yes 3 Number of From Side

12 Positions Variable Categories Values Comment Length TV-sets TV-set TV-sets 3+ TV-sets info 3 4 Oslo region From Oslo Rest of the country 5 Digital Harddisc recorder Side From Yes 6 Internal info From Age youngest person HH 8 Personal education (PC) Household income (007) 00 Personal income (007) Youngest 0- yrs Youngest 0-34 yrs Youngest 35-5 yrs 3 Youngest 60 yrs + 4 From From to Age -5 yrs (3-5 until 3..07) 6+ Up to high school (vgs.) 6+ higher education 3 From Unavaiable 6 From Unavailable 8 0 PVR From Yes 0 Terrestrial antenna in HH. From Yes 03 Broadband Yes From Unavailable 8 Missing

13 Positions Variable Categories Values Comment Length 04 DVD-player From total Yes 05 DVD-recorder total Yes From HD receiver Yes From Tilgang NRK3/Super Yes From Unavailable 8 Missing 08 Tilgang FEM Yes From Unavailable 8 Missing 0 Internal info,, 3, 4, 5, 6, 7, 8,, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. 0 Internal info,, 3, 4, 5, 6, 7, 8,, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. Internal info,, 3, 4, 5, 6, 7, 8,, A, B, C, D, E, F, G, H, I, J, K, L, M, a, b, c,d. Internal info,,3,4,5,6,7,8,c,d. 3 Internal info,,3,4,5,6,7,8,c,d. 4 Receives From BBC Entertainment Yes Unavailable 8 Info 5 Receives From BBC Lifestyle Yes Unavailable 8 6 Receives BBC Knowledge 7 Viasat parabol 8 Canal digital parabol Info Side 3 From Yes Unavailable 8 Info Yes Info Yes

14 Positions Variable Categories Values Comment Length Info Canal digital kabel Yes Info 0 Get kabel Yes Riks-TV abonnement Kun gratis bakkenett Info Yes Info Yes Info 3 Altibox Yes 4 Number of channels 5 Receives TLC rge 6 Receives TV Filmkanalen 7 Receives TV Nyhetskanalen 8 Receives TV Bliss Receives MAX 30 Receives VOX 3 Receives National Geographic 3 Claimed usage online TV Info -5 channels 6-0 channels -5 channels 6-0 channels -35 channels 36-4 channels 50+ channels info Yes Info Yes Info Yes Info Yes Info Yes Info Yes Info Yes Info 33 VM installed Yes Daily Weekly Monthly More seldom Never Info Info 34 n TV HH Yes 35 Subscribes to Yes Netflix From From From From From From From From From From From From From From From Side 4

15 Positions Variable Categories Values Comment Length info 36 Subscribes to TV Sumo Yes From Subscribes to Viaplay 38 Subscribes to C More 3 Subscribes to HBO rdic info Yes info Yes info Yes info From From From Internal info From Access to holiday residence Yes info From The positions between 44 and 6 in the DEM-file are available for further demographics. Side 5

16 DEM-file continued: TGI-information in DEM-file starting from position 70 Variable Pos Description Values Value descriptions Kompass 70 Gallup Kompass med segmenter Tradisjonell Tradisjonell-Fellesskapsorientert 3 Fellesskapsorientert 4 Moderne-Fellesskapsorientert 5 Moderne 6 Moderne-Individorientert 7 Individorientert 8 Tradisjonell-Individorientert Moderat A Unavailable Q_ 7 Sport - Interesse for Meget interessert Litt interessert Q_ 7 Kjendiser - Interesse for Meget interessert Litt interessert Q_3 73 Kunst og kultur - Interesse for Meget interessert Litt interessert Q_4 74 Andre kulturer og mennesker - Interesse for Meget interessert Litt interessert Q_5 75 Natur og dyr - Interesse for Meget interessert Litt interessert Q_6 76 Matlaging - Interesse for Meget interessert Litt interessert Q_7 77 Religion/livssyn - Interesse for Meget interessert Litt interessert Q_8 78 Helse - Interesse for Meget interessert Litt interessert Q_ 7 Vitenskap og teknikk - Interesse for Meget interessert Litt interessert Side 6

17 Variable Pos Description Values Value descriptions Q_0 80 Forbrukerstoff og tester - Interesse for Meget interessert Litt interessert Q_ 8 Innenriksnyheter - Interesse for Meget interessert Litt interessert Q_ 8 Lokalnyheter - Interesse for Meget interessert Litt interessert Q_3 83 Utenriksnyheter - Interesse for Meget interessert Litt interessert Q_4 84 Politikk - Interesse for Meget interessert Litt interessert Q_5 85 Familie og samliv - Interesse for Meget interessert Litt interessert Q_6 86 Skjønnhetspleie - Interesse for Meget interessert Litt interessert Q_7 87 Klær og moter - Interesse for Meget interessert Litt interessert Q_8 88 Bil og motor - Interesse for Meget interessert Litt interessert Q_ 8 Hjem og interiør - Interesse for Meget interessert Litt interessert Q_0 0 Bygge/reparere/snekre - Interesse for Meget interessert Litt interessert Side 7

18 Variable Pos Description Values Value descriptions Q Innkjøp av dagligvarer - hvor ofte 5 eller flere ganger i uken 3-4 ganger i uken 3 - ganger i uken 4-3 ganger i måneden 5 Sjeldnere 6 Aldri Q3 Foretar hvor stor del av din husholdnings dagligvareinnkjøp Praktisk talt alt Mer enn halvparten 3 Omtrent halvparten 4 Mindre enn halvparten 5 Praktisk talt ingenting Q4_ 3 Melk - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_ 4 Brus - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_3 5 Mineralvann (ikke brus) - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_4 6 Frukt & grønnsaker - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_5 7 Kjøttprodukter - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Side 8

19 Variable Pos Description Values Value descriptions Q4_6 8 Fiskeprodukter - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_7 Pizza - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_8 00 Frokost- /kornblandinger - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_ 0 Brød - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_0 0 Snacks (chips/peanøtter/etc) - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q4_ 03 Sjokolade, søtsaker - Eget forbruk Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_ 04 leser bøker - Hvor ofte Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Side

20 Variable Pos Description Values Value descriptions leser ukeblader - Hvor ofte Q5_ 05 Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_3 06 leser du aviser på papir? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_4 07 leser du aviser på Internett? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_5 08 lytter du på radio? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_6 0 bruker du Internett? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_7 0 søker etter produktinformasjon på Internett? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q5_8 handler du på Internett? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken Side 0

21 Variable Pos Description Values Value descriptions 5-3 dager i måneden Q5_ spiller du dataspill / TV-spill (elektroniske spill)? - Hvor ofte... Daglig 5-6 dager i uken 4 - dager i uken 5-3 dager i måneden Q6_ 3 handler du reseptfrie varer på apotek? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_ 4 handler du i helsekostforretninger? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_3 5 handler du på bensinstasjoner? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q6_4 6 handler du i elektroforretninger? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_ 7 reiser du med fly? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_ 8 reiser du med langdistansetog? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q7_3 bor du på hotell? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret Side

22 Variable Pos Description Values Value descriptions 4 Sjeldnere 5 Aldri Q8_ 0 kjøper du DVD-filmer? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_ kjøper du CD-plater? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_3 kjøper du spill til PC, Xbox, Playstation etc.? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_4 3 laster du ned musikk fra Internett? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q8_5 4 laster ned video fra Internett - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q_ 5 Q_ 6 spiller pengespill hos kommisjonær - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri spiller du pengespill på Internett? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q_3 7 er du på kino? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Side

23 Variable Pos Description Values Value descriptions spiser lunsj eller middag på kafé eller Q_4 8 restaurant? - Hvor ofte... Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Q_5 Q0 30 Q 3 benytter kredittkort til privat forbruk - Hvor ofte Ukentlig -3 gangeri måneden 3-5 gangeri halvåret 4 Sjeldnere 5 Aldri Benytter andre spareprodukter enn vanlig banksparing Ja Nei 3 Vet ikke Internett -anskaffe/bytte leverandør neste mnd Ja Nei 3 Vet ikke Q 3 Mobilabonnement -anskaffe/bytte leverandør neste mnd Ja Nei 3 Vet ikke Q3 33 bytter mobiltelefon - hvor ofte Minst to ganger i året Årlig 3 Annenhvert år 4 Sjeldnere 5 Har ikke mobiltelefon 6 Vet ikke Q4 34 Eier eller disponerer husstanden din personbil? Ja Nei 3 Vet ikke Q5 35 Q6 36 Q7 37 Har husstanden planer om å anskaffe ny personbil? Side 3 Ja, i løpet av de nærmeste mnd. Ja, i løpet av de nærmeste 4 mnd. 3 Nei, ingen planer 4 Vet ikke Husstanden planlegger å pusse opp boligen neste mnd Ja Nei 3 Vet ikke Har husstanden planer om å kjøpe/selge bolig? Ja, i løpet av de nærmeste mnd.

24 Variable Pos Description Values Value descriptions Q8_ 38 Q8_ 3 Side 4 Ja, i løpet av de nærmeste 4 mnd. 3 Nei, ingen planer 4 Vet ikke Jeg foretrekker tradisjonell hjemmelaget mat - Helt enig Det må legges begrensninger på biltrafikken i storbyene Helt enig Q8_3 40 Jeg deltar aktivt i idrett -? Helt enig Q8_4 4 Q8_5 4 Vi har nok innvandrere og asylsøkere her i landet Helt enig Jeg liker å gå i forretninger for å kikke på nye ting Helt enig Q8_6 43 Et høyt skattenivå sikrer fellesgodene Helt enig Q8_7 44 Jeg liker å høre på pop- og rockmusikk Helt enig Q8_8 45 Flere offentlige oppgaver burde utføres av private Helt enig

25 Variable Pos Description Values Value descriptions Q8_ 46 Dagens ungdom har mye å lære av de eldre Helt enig Q8_0 47 Jeg kan godt bruke litt ekstra for å få et kjent varemerke på klær Helt enig Q8_ 48 Det offentlige blander seg altfor mye inn i folks privatliv Helt enig Q8_ 4 Jeg handler vanligvis i store varehus / kjøpesentra Helt enig Q8_3 50 Jeg prøver vanligvis nye ting tidligere enn mine venner Helt enig Q8_4 5 Jeg er meget interessert i å prøve nye tekniske løsninger Helt enig Q8_5 5 Jeg søker aktivt etter varer og tjenester med lavest pris Helt enig Q8_6 53 Mine innkjøp er planlagte, og jeg handler derfor lite på impuls Helt enig Side 5

26 Variable Pos Description Values Value descriptions Jeg foretrekker å kjøpe matvarer som Q8_7 54 er økologisk dyrket Helt enig Q8_8 55 Jeg betaler litt mer for å få et velkjent merke Helt enig Q8_ 56 Jeg betaler gjerne litt mer for en vare som er miljøvennlig Helt enig Q8_0 57 Jeg anser meg selv som svært samfunnsengasjert Helt enig Q8_ 58 Jeg foretrekker lettprodukter (sukkerfritt/lavkalori) Helt enig Q8_ 5 Jeg handler dagligvarer primært i lavpriskjedene Helt enig Q8_3 60 Jeg liker å prøve nye matretter Helt enig Q8_4 6 Jeg er opptatt av at maten skal være enkel å tilberede Helt enig Q8_5 6 Jeg er opptatt av helseriktig kosthold Helt enig Side 6

27 Variable Pos Description Values Value descriptions Q8_6 63 Jeg tar gjerne i bruk nye tjenester på mobiltelefonen Helt enig Q8_7 64 Jeg bruker mye tid på utseendet mitt Helt enig Q8_8 65 Q8_ 66 Q8_30 67 Q8_3 68 Jeg holder meg godt orientert om forhold som gjelder bank og personlig økonomi Helt enig Jeg er opptatt av å ha det ryddig og rent hjemme Helt enig Jeg foretrekker Chartertur hvis jeg reiser utenlands Helt enig Jeg foretrekker å feriere i rge fremfor utlandet Helt enig Q8_3 6 Det er viktig for meg å være i god form Helt enig Q8_33 70 Jeg er villig til å betale ekstra for å få tilgang til flere TV-kanaler Helt enig Side 7

28 Variable Pos Description Values Value descriptions Q8_34 7 U-landenes problemer angår oss alle Helt enig Q4x 7 Planer om å bytte bank neste mnd. Ja Nei 3 Vet ikke Q6_5 73 handler du i byggvareforretninger? - Hvor ofte... (Available from..0) Ukentlig -3 ganger i måneden 3-5 ganger i halvåret 4 Sjeldnere 5 Aldri Side 8

29 Description of Switchingfile AUyymmdd.swd Position Variable Categories Values Comment Length -7 Homenr Membernr Station ID See channel list for AUyymmdd.SWO-file 000- Channel code 4 4- Start Time hhmmss End Time hhmmss 6 6 TV set,,...,a,b,..,f,g TV set id 7 Audience type 0 info Live TV 8 CR+LF Side

30 Description of switchingfile AUyymmdd.swo Position Variable Categories Values Comment Length -7 Homenr Membernr Station ID 000- Channel code 4 NRK 000 NRK 000 TV 0003 t used after TV rge nasjonal 0004 t used after TV rge lokal 0007 t used after 3..0 NRK3/Super 00 FEM 003 Viasat t used after 5.0. TLC rge 007 From TV SD TVrge SD 00 From TV Zebra 00 TV Film 0030 t used after TV Nyhetskanalen 003 TV Bliss MAX 0036 From 0..0 Voice TV Fox Crime 0038 From () Disney Junior 003 From TV3 HD 0040 From TV3 SD 004 From Nickelodeon 004 From Canal VOX 0045 From.0.0 Disney Channel 0046 From.0.0 TV Sport Premium 0047 From TV Sport Premium 0048 From TV Sport Premium From Viasat Sport t used after Viasat Film Family 0080 Renamed Spice 008 t used after TV Finland 008 t used after God TV 0083 E! 0084 Zone Reality 0085 t used after Bloomberg 0086 Danmarks Radio 0087 TV Sport 0088 TV Sport 008 t used after 0..0 TV Sport t used after 0..0 TV Sport 4 00 t used after 0..0 TV Sport 5 00 t used after 0..0 C More Action 003 Renamed.0.0 Eurosport 004 ZTV Sverige 005 t used after Lifestyle TV 006 Silver 007 t used after VH Classic 008 t used after Discovery Travel & Living 00 t used after Discovery World 000 Side 30

31 Position Variable Categories Values Comment Length t used Available C More Extreme 00 Al Jazeera 00 The history channel 003 Motors TV 004 ESPN Classic 005 t used after ESPN America 006 t used after Rikstoto direkte 007 Visjon rge 008 C More Hits 00 Renamed.0.0 Viasat Film rdic 0 t used after Prime TV 0 t in use Viasat sport 03 t used after TCM 04 Star 05 t used after Playhouse Disney 07 t used after Viasat Golf 0 Boomerang 00 TV Sport HD 0 t used after TV Sport HD 0 t used after TV Sport UEFA EURO t used after TVrge HD 04 From Viasat Sport rge 05 Viasat Sport Motor 06 BBC Lifestyle BBC Entertainment BBC Knowledge BBC HD TV HD 03 From From Renamed TNT 033 Viasat 3D TV Sport Xtra TV Sport Xtra National geogr. SD 044 From National geogr. HD 045 From TV6 SD 046 From..03 TV6 HD 047 From..03 Nick Jr. 048 From Fatstone 04 From VG 076 From Viasat Film Comedy 077 From..04 H 078 From TV Humor 08 From BBC Brit 08 From BBC Earth 083 From ID Discovery Investigation 084 From Eurosport rge 085 From Comedy Central 088 From TV Livsstil 0 From Matkanalen 03 From TV Sport Premium 4 04 From C More Live (TV Sport Premium 6) 05 From C More Live 3 (TV Sport Premiuim 7) 06 From C More Live 4 (TV Sport Premium 8) 07 From TV3 rge 03 t used after Side 3

32 Position Variable Categories Values Comment Length Cartoon Network 04 Renamed Renamed Viasat Film Premiere 05 C More Emotion 06 Renamed.0.0 TV3 Danmark 07 CNN International 08 TV3 Sverige 0 BBC Prime 030 t used after Sky News 03 Jetix 03 t used after Viasat Film Action 033 Renamed Eurosport 034 The Childrens Channel 035 t used after Discovery 036 C More First 037 Renamed.0.0 CNBC 038 TV5 Monde 03 t used after Euronews 040 BBC World 04 RTL 04 SAT 043 DSF 044 t used after Sat 045 TV4 Sverige 046 Travel 047 MTV rdic 048 Svensk TV 04 Other 050 t used after 8.0. Svensk TV 05 Viasat Sport 05 t used after Hallmark 053 t used after t used Available from VH 054 TV Xtra 055 t used after National Geographic 056 t used after Metropol 057 t used after Animal Planet 058 Viasat Nature/Crime 05 Canal + Comedy (Film) 060 t used after Danmarks Radio 06 ZTV Viasat 06 t used after Q4 Shopping channel 063 t used after Viasat t used after Periodically monitored 00 t used after..008 Periodically monitored 0 t used after..008 Periodically monitored 3 0 t used after..008 Periodically monitored 4 03 t used after..008 Periodically monitored 5 04 t used after..008 Periodically monitored 6 05 t used after..008 Periodically monitored 7 06 t used after..008 Periodically monitored 8 07 t used after..008 Dansk TV 08 Teletext 0 t included in TTV TRT Rai Uno 0 From Discovery Science 03 Extreme Sport 03 t in use Reality TV 038 t used after 5..0 Adult Channel 03 t used after 7..0 TV8 044 Side 3

33 Position Variable Categories Values Comment Length Viasat Sport 045 t used after BBC Food 046 t used after Viasat Explorer 047 Viasat Film t used after Side 33 Renamed Renamed 4..5 Viasat Film Hits 05 Playboy TV 053 TV Xtra 054 Changed to C More Fotball 056 t used after Disney Channel 057 Nickelodeon 058 Changed to 0046 from.0. Changed to 004 from Changed to 0037 from Voice TV 05 Toon Disney 06 t used after Viasat History 06 Showtime 063 t used after SportN 064 t used after C More Tennis 065 Renamed.0.0 Discovery HD 068 National Geogr. HD 06 t used after Canal+ Film HD 070 t used after History Channel HD 07 t used after Aljazeera Arabisk Animal Planet HD Blue Hustler CCTV Fashion TV France 4 Engelsk 077 From Gospel Channel 078 From HRT Jaam-E-Jam MTV HD National Geographic Wild 08 From The Poker Channel Silver HD Viasat Film HD Renamed Viasat Series 087 From Renamed and 4..5 TVE 088 From TVP Polonia Voom HD Frikanalen, RiksTV RTR Planeta 0 From Disney XD 03 From.0.00 Viasat Fotball 04 From Rush HD SF-kanalen 06 From Renamed.0.0 Zee TV Lokal-TV 08 From TV4 Fakta 03 From C More Series 04 From Renamed.0.0 TV Sport Premium New code: 0047 TV Sport Premium New code: 0048 TV Sport Premium New code: 004

34 Position Variable Categories Values Comment Length Viasat Sport HD C More Live / TV Sport 0 From Renamed.0.0, Premium C More Hockey 0 From Renamed.0.0 Fox Crime From Changed to channel 0038 from Viasat Hockey From C More Kids Viasat 4 SD 4 From Viasat 4 HD 6 From Start Time hhmmss End Time hhmmss 6 6 TV set.., A..G TV set id 7 Audience type 0 info Live TV 8 Platform 0,, 4 8 CR+LF TV Internet Out of home t after From Side 34

35 Description of Playback file PByymmdd.swd This file contains the viewing statements of playback data which was recorded within the previous days up to the same reported day. These statements must be contained by this file because the basic viewing data file (AUyymmdd.swd) cannot contain overlapped statements, provided that the only statements which can overlap are those of live and coded playback activities. FIELD VARIABLE DESCRIPTION RANGE OF DESCRIPTION POSITION VALUES HOUSEHOLD IDENTIFIER HOME NUMBER -7 INDIVIDUAL/HOUSEHOLD 0- MEMBER NUMBER 8- IDENTIFIER 3 CHANNEL CODE PLAYBACK 000- CHANNEL CODE 0-3 SAME AS AU*.SWO 4 START TIME RECORDING FORMAT HHMMSS 4-5 END TIME RECORDING FORMAT HHMMSS TV SET,,...,A,B,..,F,G TV SET IDENT 6 7 VIEWING ACTIVITY ACTIVITY FIELD 7 4 PLAYBACK -7 (WITHOUT VOSDAL) A VOSDAL PLAYBACK 8 PLATFORM 0,, 4 B PLAYBACK 8- (WITHOUT VOSDAL) TV 8 8 Internet DATE RECORDED Out of home DDMMYYYY DATE OF THE RECORDED PLAYBACK START TIME VIEWING FORMAT HHMMSS CR+LF 43 Side 35

36 Description of TV Set information file AUyymmdd.set te: There might be blank positions in the file for all demographics, meaning there is no information available. FIELD VARIABLE DESCRIPTION RANGE OF VALUES DESCRIPTION POSITION HOUSEHOLD IDENTIFIER - HOUSEHOLD IDENTIFIER -7 INTERNAL INFO 0-6 MDU NUMBER 8-3 TV SET,,..,A,B,..,F,G TV SET IDENTIFIER 0 H,J,K,,~,<space> URL IDENTIFIER 3 ROOM Main livingroom PLATFORM ANALOGUE/DIGITAL Kitchen Bedroom Other nd livingroom Unknown Unassigned Out of home Terrestrial Cable IPTV Satellite Unknown Unassigned Analogue Digtal 3 3 Unassigned CR+LF N+ Side 36

37 Description of Programlog DEddmmyy.std Field# Attribute name Pos. Length Format STD Obligatory Description TV Channel 3 Alphanumerical YES Channel identifier Date 4 8 Date (yyyymmdd) YES Event s date 3 Start time 6 Time (hhmmss) YES Event s start time 4 End time 8 6 Time (hhmmss) YES Event s end time 5 Program type () 4 Alphanumerical YES Old program type classif. RP=Ordinary program CM=Commercial break AP=On Air Promotion BS=Billboard BR=Breakbumper AS=On Air Promotion w/sponsorlogo US=Unspecified IF=Information SP=Broadcast pause TF=Technical Fault TS = Teleshopping spot TW = Teleshopping window 6 Rebroadcast 6 Numerical () YES 0 = t rebroadcasted = Rebroadcasted 7 Program part 7 Alphanumerical NO Part of the program, if split 8 Break/Block number Alphanumerical NO Number of the break/block Program classification () 3 4 Alphanumerical NO Old AN program classification 0 Program name Alphanumerical NO Title of the program Program number 75 7 Alphanumerical NO Program identifier Transmission ambits vector 8 Alphanumerical YES Regions where the program was broadcasted 3 Program level 83 Alphanumerical YES Level of the event within the transmission hierarchy 4 Prog. class. level (Genre) 84 3 Numerical (3) YES Letter based code of the program s genre 5 Prog. class. level (Speciality) 87 3 Numerical (3) NO Letter based code of the program s speciality 6 Prog. class. level 3 (Subspeciality) 0 3 Numerical (3) NO Letter based code of the program s subspeciality 7 Channel code 3 3 Numerical YES Code of the channel 8 Program type (number code) 6 3 Numerical (3) YES Transmission s type (programme, publicity, trailer, promo, etc.) Broadcast quality Numerical NO = Standard definition Side 37

38 = High definition 0 Broadcast ID 00 0 Alphanumerical NO Channel specific ID Production type 0 0 Alphanumerical NO Production country 0 0 Alphanumerical NO 3 Production company 30 0 Alphanumerical NO 4 Production year 40 4 Numerical NO 5 Season 44 4 Numerical NO Available from Episode number 48 4 Numerical NO Available from CR+LF Length =53 (*) The non-obligatory fields, if not reported, must be filled with blanks. () Old program type letter-based codification. Replaced by Program type (number code), which is related to the table TIPOSEMISION (from ATTRIBS.MDB). () Old program classification based in 4-digit alphanumeric codes. Replaced by fields Prog. class. level, & 3. (3) These codes, even though being of 3 digits, cannot express a number higher than 55, since the data type in which they re stored within Infosys is a byte (range: 0-55). The ideal sorting of the records within the file should be by Station ID-Start time-transmission ambits vector (given that we cannot have events on the same channel, starting at the same time and being broadcasted over the same region). Side 38

39 Description of Spotlog SPyymmdd.std Start End Length Description 0 0 Campaign code 3 3 Channel code 4 8 Startdate (ddmmyyyy) 7 6 Starttime (hhmmss) Break position (CM and TS only, 0 for BS) Total spots in break (CM and TS only, 0 for BS) Spot duration (seconds) 3 47 Cost (always 0) 48 5 Spot ID t in use Transmission ambits vector (always ) 88 8 Spot type ( = CM, = BS, 3 = TS) Block start time (hhmmss) Block end time (hhmmss) Side 3