Å fly gjennom krisene. Norwegian Air Shuttle ASA. Bjørn Kjos

Transkript

1 Å fly gjennom krisene Norwegian Air Shuttle ASA Bjørn Kjos

2 2 Det startet i 1993

3 10 års profitabel operasjon, så oppsigelsen Nedleggelse eller? Dine ansatte er verdt mer enn penger! 3

4 4 do something brave every day

5 Det var verdens dyreste land å fly i! Alle folk skal ha råd til å fly

6 6

7 Startet med 4 fly og 4 ruter - tapte penger i bøtter Tromsø Trondheim Bergen Stavanger Oslo

8 Rett i priskrig! Consumer price index, domestic air-fares Domestic bonus programmes forbidden.march 2002 Air fare tax abolished April 2002 NAS announces plans Apil jan.99 mar.99 Color Air shuts down mai.99 jul.99 sep.99 nov.99 jan.00 mar.00 SAS and Braathens allowed to merge. May 2001 mai.00 jul.00 sep.00 nov.00 jan.01 mar.01 mai.01 jul.01 sep.01 Consumer price index, domestic air-fares Air fare tax increased April 2001 KPI Totalindex nov.01 jan.02 mar.02 mai.02 NAS opens first 4 routes Sept jul.02 sep.02 nov.02 jan.03

9 Kostnadene må ned Varer bare 30 dager! Ikke hør på pessimistene 9

10 Og gikk fra -73 mill til -140 mill i tap Tromsø Alta Evenes Bodø Molde Trondheim Bergen Ålesund Røde tall kan vi alt om! Stavanger Oslo

11 De flyr ennå! Ny priskrig gir de seg ikke snart? Consumer price index, domestic air-fares Domestic bonus programmes forbidden.march 2002 Air fare tax abolished April 2002 NAS announces plans Apil SAS and Braathens allowed to merge. May 2001 NAS opens first 4 routes Sept jan.99 mar.99 Color Air shuts down mai.99 jul.99 sep.99 nov.99 jan.00 mar.00 mai.00 jul.00 sep.00 Air fare tax increased April 2001 nov.00 jan.01 mar.01 mai.01 jul.01 sep.01 nov.01 jan.02 Consumer price index, domestic air-fares mar.02 mai.02 jul.02 KPI Totalindex sep.02 nov.02 jan.03 mar.03 SAS announces low fare strategy Oct mai.03 jul.03 sep.03 nov.03 jan.04

12 Aller best å være aleine! Norsk Luftfart i framtiden Det var en gang et monopoli

13 Vi satser på distriktene! Utenom Oslo og København Bergen Trondheim Oslo London Praha Alicante Dubrovnik 13

14 Da virker det fra Bergen også? 137 ukentlige avganger til 14 destinasjoner! Bergen Trondheim Manchester London Oslo Stavanger Hamburg Paris Salzburg Berlin Praha Malaga Alicante Nice Dubrovnik 14

15 Stavanger med 15 ruter Manchester Bergen Stavanger Oslo Trondheim London Hamburg Paris Berlin Warzawa Salzbur g Krakow Malaga Alicante Nice split Dubrovnik 15

16 Norwegian offers 238 routes to 93 destinations

17 Men hva med 2009? 17

18 Vi holdt stimen oppe, 18 % vekst 78 % load factor in 2009 down one percentage point from last year More domestic and business production Substantial growth at the Copenhagen base ASK (mill) 14, % 12, % 80 % 79 % 78 % 90 % 80 % 10, % 8,000 6, % 50 % 40 % ASK (mill) Load factor 4, % 2, % 10 % ASK (mill) 5,371 7,560 11,530 13,555 Load factor 79 % 80 % 79 % 78 % 0 % 18

19 2009 ble det beste året i Norwegians historie Annual operating result (EBITDA) improved by MNOK % operating margin 750 MNO K EBITDA (MNOK) EBT (MNOK) EBITDA margin 1 % 5 % -3 % 10 % 19

20 Sterk balanse 1,4 mrd på bok Equity increased from MNOK 897 at the beginning of 2009 to MNOK 1,602 at the end of Q4 Group equity ratio of 32% Return on equity (ROE) 36% Consolidated changes in equity Unaudited (1000 NOK) YTD Year ended Dec Equity - Beginning of period Total comprehensive income for the period Share issue Equity change on employee options Equity - End of period

21 Men noen selskaper må ha hjelp Most traditional players are loss making The industry expects losses in the area of 10 billion USD dollars Norwegian estimates 30 % growth for 2010

22 Norwegian har ett sterkt kostfokus Sources: SAS Group year-end report 2009, Norwegian Air Shuttle ASA year-end report 2009, Ryanair Annual Report 2009, easyjet Annual Report 2009 and Norwegian s estimations CASK (Cost per available seat kilometer) is an industry-wide cost level indicator which is calculated by dividing operating expenses before depreciation and amortization (EBITDA level) over produced seat kilometers (ASK) SAS Group s MSEK cost savings program is equivalent to NOK pr. seat kilometer (ASK) given SAS Group s 2009 ASK production and a SEK/ NOK exchange rate equivalent to the 2009 daily average as stated by the Central Bank of Norway 22

23 Vekstmulighetene i Norden er store Iceland: ~19 aircraft Norway: ~94 aircraft Faroe Islands: ~5 aircraft Finland: ~70 aircraft Nordic Region: ~ 325 aircraft Sweden: ~64 aircraft Denmark: ~73 aircraft 23

24 Flyselskapene er nå digitale formelteam Et tilbakeblikk, hva er fremtiden?

25 Ikke mulig å styre en større flåte uten internettbaserte systemer 25

26 titter hver dag; vi vet hvor du ser. Online overvåkning, hvor mye selger vi? Customer Behaviour How do the customers navigate on the web.

27 Bank norwegian 27

28 Bredbånd vil bli et krav 28

29 Norges største nettportal? markedsbanner beskrivende nyhetsbilde Norge klar for fotball-vm Etter to overaskende mål i sluttminuttene er Norge endelig klar for VM. Les mer ikon ikon ikon Bestille reise Endre reise Sjekk inn inne i portalen hver dag? ikon ikon ikon Nyheter Hva skjer? Min portal

30 Lavere kost krever moderne fly, og hvilke utslippsskatter kommer? 70 Boeing in the fleet by 2014 Lower fuel consumption Lower CO 2 emissions (c.f. EU emissions trading scheme) Lower maintenance costs Improved personell efficiency (passengers per employee) Increased capacity Better operational performance- fewer tech delays Uniform fleet increases potential for economies of scale Relative Per Pax Emissions 50 % 43 % 40 % 30 % BETTER 33 % 23 % 20 % 17 % 10 % 0 % 4 % 5 % Base Base Fuel/CO2 Nox Fuel/CO2 Nox Fuel/CO2 Nox Fuel/CO2 Nox HGW MD-80 30

31 Vi står foran store endringer, selv om fremtiden er optimistisk Other Sources 5 % Total CO2 Emissions Breakdown Industry 23 % Transportation 19 % CO2 Emissions from Transport (19 % of total) Energy 53 % Road Vehicles 75 % Maritime 7 % Aviation 12 % (2% of total) Rail, inland water 6 % 31 Source: CFM International

32 Moderne fly forurenser svært lite! g CO2/ passenger kilometer The Boeing 787 fuel efficiency is about the same as a Toyota Prius with two passengers SUV Petrol Sedan Diesel Powered Train Modern Jet Electric Powered Train Equivalent grams CO 2 / passenger kilometers, assuming average modal load factors (1.6 passengers for SUV and cars, 38.7% for diesel train, 47.6% for electric trains, 70% for low density 787 and 90% for high density 787). Electric trains are assumed to have typical CO 2 /kwh electrical generation factors, reflecting a mix of fossil fuels, nuclear and hydroelectric sources. Source: The Boeing Company

33 Kanskje den aller mest miljøvennlige måten å reise på! Manufacturer s outlook for 2020: Further 50 % decrease How: 20 % 25 % reduction from aircraft design 15 % 20 % reduction from engine design 10 % reduction from efficient ATC Source: Advisory Council for Aeronautics Research in Europe/ CFM International

34 Bio-Fuels! Plant-based feedstocks naturally remove CO 2 from the atmosphere, making aircraft emissions close to carbon neutral A Boeing 747 flew on a fuel blend of 20 % coconut oil (!) from London to Amsterdam on February 24th Plant-based fuel Plant-based feedstocks absorb CO 2 emissions as the feedstocks grow. Petroleum-based fuel CO 2 emissions from petroleum-based fuel are NOT absorbed because the source of the fuel is not plantbased. Source: The Boeing Company & flightglobal.com

35 De ansatte er den viktigste ressursen Alle gjør vi feil, den som ikke gjør feil, gjør ingenting Du er best hvis du gjør kollegaen din bedre Vi tilbringer så stor del av livet vårt på jobben, det må være gøy Det er lov å være irritert, men det er å bruke krefter på noe historisk Pyramider er noe dritt! Gi heller folk ansvar

36 always hire people that are better than yourself 36

37 Walk the Talk37

38 Noen feil er ikke tillatt!

39 Takk for meg! Takk for meg!

40 Boeing SKY Differensiert produkt til lavere kostnad Moderne interiør basert på Boeing s nye Dreamliner Ny design på sideveggene - bredere kabin Større hattehyller som samtidig bedrer romfølelsen Reduksjon i kabinstøy på 2 db nesten en halvering

41 Fra 75 til 117 fly - alt hva markedet gir mulighet til ASK Growth 2010 estimated at 30% Delivery of 13 new Boeing directly from Boeing in options for additional B (no firm allocation of production slots) 25, , Available seats 15,000 10, Options not called 738 Ow ned 738 Leased 733 Ow ned 733 Leased 5,

42 2008; never buy another airline

43 43

44 Stor satsing i Danmark: Fra 29 til 39 danske ruter 1 million passasjerer første 10 måneder Lavere kostnader og bedre belegg en konkurrentene Åpner 10 nye ruter; 3 innenriks og 7 utenriks CPH KRP, BLL, RNN, TFS, IBZ, KGS og ATH BLL OSL, AGPog LPA