Media kit - prices THE NORWEGIAN FINANCIAL DAILY

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1 Media kit - prices 2011 THE NORWEGIAN FINANCIAL DAILY

2 Standard formats Deadlines Full pages Reservations: By 3:00 pm two working days before publication. Deadline for ready material: By 11:00 am the day before publication. For Monday edition, deadline at Thursday 3:00 pm. Script deadline: By 10:00 am two working days before publication. Stop orders: Written, one week before publication. Change orders: Written, two working days before publication. Full page ,- Placard ,- Full height columns Technical specifications: Finansavisen is offset printed at 45 gr. Format: Tabloid 400 mm x 290 mm. 365 mm height x 246 mm width. This makes 6 columns on the column pages and 5 columns on the text pages. Electronic material: Ready material can be sent to: annonse@finansavisen.no M ,- M ,- M ,- Small ads Colour combinationsmust be revised to CMYK process colours by electronic transmission of material. Advertisement labelling: Standard labelling of advertisements to newspapers is: Date Customer Adword (Example: 0108 IBM Server) Please contact the advertisement desk for further information at: M ,- M 21B 3.228,- M ,- Basement M ,- M 25B ,- M ,- M 35B ,- M ,- Corners M 22B 7.651,- M ,- M ,- M 23B ,- M ,- M ,- M 33B ,-

3 2011 prices/specialprices All prices includ 4 colors pr. insert and are ex. vat. Share of page Modules No. of modules Text pages Page 3 Page 5 Page 7 & 9 Page 11 & 13 Last page Stock exchange pages 2 % 11b 0,5 4 % 11,12b pr insert: pr week: 6 % 21b 1, % 12, % 13,22b, % 14,22, % 23b 4, share 20 % 15,32b, % 23,24b, unlisted 30 % 25b,33b 7, % interest rate 36 % % 25,34b, currency 50 % 35b 12, % 35, foreign exchange 64 % % 45, stock fund 100 % % 110 Facing pages fund 200 % 110 Center facing pages Page 1: Page 2 / Editorial commentary: Last page: Column pages: M M15B Top 2sp x 60mm Vacancy ads 35 pr m m Weekly price Weekly price Top banner 4sp x 60mm Other 26 pr m m Magazines: Commercial Property - Sports & Leasure - Financial Law - Mutual Funds Facing pages, glossy Facing pages 2/1 page /2 page wide/hight /1 page 5/ og 3. Glossy pages /1 text page /3 page hight Glossy cover /3 page /4 page MOTOR: Facing pages, glossy Facing pages 2/1 page /2 page /1 page+2/3 page Glossy cover /1 page /3 page hight page 5/ og 3. Glossy cover /3 page hight /1 page+1/2 page

4 Finansavisen demography Facts about the readers of Finansavisen AGE TRADE REGION HOUSEHOLD INCOME NOK 5 % 4 % 14 % 12 % 21 % 44 % years years years years years 70 years+ 19 % 7 % 3 % 71 % Eastern Norway Western Norway Mid Norway North Norway 21 % 20 % 14 % 9 % 13 % 23 % > NOK NOK NOK NOK < EDUCATION GENDER LIFE CYCLE 67 % 6 % 27 % Primary School College University 29% 71% Male Female 35 % 12 % 21 % 32 % Singles or couples under 50 years without children Families with childern (0 19 years) Singles or couples over 50 years without children unanswered/other Source: TNS Gallup Forbruker & Media 10/2 MGI

5 A single module is 71 mm high and 46 mm wide. A whole page has 25 modules. Every format has it s own two digit code. The first number indicates the width and the second number indicates the height. column in mm Columns Classified Text (246 * 365) (196 * 365) (146 * 365) (96 * 365) (46 * 365) (246 * 291) (196 * 291) (146 * 291) (96 * 291) (46 * 291) (246 * 218) (196 * 218) (146 * 218) (96 * 218) (46 * 218) (246 * 181) (196 * 181) (146 * 181) (96 * 181) (46 * 181) 35 B 34 B 33 B 32 B 31 B (246 * 144) (196 * 144) (146 * 144) (96 * 144) (46 * 144) (246 * 107) (196 * 107) (146 * 107) (96 * 107) (46 * 107) 25 B 24 B 23 B 22 B 21 B (246 * 71) (196* 71) (146 * 71) (96 * 71) (46 * 71) (96 * 34) (46 * 34) 12 B 11 B Regulations 1. The deadline for complaints is 7 days after publication. 2. The right to make a complaint is repealed if the deadline for material is not met, or if the material is not in accordance with the publisher s specifications. 3. Complaints must be in writing. 4. The newspaper reserves the right to move advertisements from reserved pages to other pages if necessary due to editorial or technical reasons. 5. Advertisements delivered after deadline, and advertisements that are cancelled after the deadline, will be invoiced by 100% of the amount. 6. The newspaper reserves the right to repudiate the insert of an advertisement, unless the text in the advertisement gives an indication of time. 7. The newspaper has no responsibility for errors in the material received from the advertiser, advertisement agency or another newspaper. 8. Potential errors must be announced to us immediately, and latest within 14 days after publication. 9. Finansavisen will not distribute used advertising material, unless special agreements are made regarding such distribution. 10. Deadline for stop orders: see deadlines.

6 the most attractive readers Gallup Kompass Finansavisen - A segmentation model from tns-gallup 1 The modern: 13,9% 2 The modern individual oriented: 18,9%) Gallup PC (Build 5.4) Gallup PC (Build 5.4) The individual oriented: 16,3% 4 The traditional individual: 6,0% 5 The traditional: 6,4% 6 The traditional community oriented: 4,3% The community oriented: 9,6% 8 The modern community oriented: 5,8% 9 The moderate: 18,7% The affluent consumer and the actual decision-makers of Norwegian business life reads Finansavisen. No other newspaper gives you such a strong target group. Finansavisen a newspaper with an interesting circle of readers 1. Readers with highest income. 2. Corporate executives. 3. Readers who are very technology oriented and modern. 4. Highest share of decision-makers within a number of business areas. 5. Readers that are working in future-oriented businesses. Finansavisen s coverage amongst Norwegian leaders has been increasing continuously since the very beginning. The newspaper is at the head when it comes to affinity with its readers, i.e. a higher percentage of readers that invests, buys, uses relevant products/services etc. than any other magazine. In spite of the general slow-down in the market, Finansavisen sustains and increases its coverage amongst Norwegian leaders. This trend now enables Finansavisen to also compete on contact price within its core areas. Indeks Opinion Leader Index WOM General Generelt 145 PC/IT PC/IKT 170 Mat og drikke Opinionslederindeksen Word of Mouth Food & Beverage 146 Health & Fitness Helse og velvære 170 Car Klær og sko 187 Travel & leisure 212 Bil FriDd og reise 175 Interior, house & garden Interiør, hus og hage TV, Radio & music TV, radio og musikkutstyr Banking & Insurance Bank og forsikring 218 PoliDkk og samfunn 185 Politics & Society Dagens Næringsliv Finansavisen VG Dagbladet ANenposten morgen Average population Dagens Næringsliv VG Dagbladet Finansavisen Aftenposten morgen gjennomsnitsbefolkningen

7 Editorial facts Readership and frequency: Facts: Editorial Positioning: Circulation and Distribution: Number of readers: Finansavisen, The Norwegian Financial copies sold per day (Mon.- Sat.)*, of One issue: , 6 issues: , Daily, is the politically independent leading which 80% are distributed through Number of readers in management: national newspaper for finance and subscribtions. Finansavisen is distributed(by One issue: , 6 issues: economics. Produced by the newspaper deliverers) to all Norwegian country s most qualified and insightful cities, with morning delivery. Finansavisen businessjournalists, it closely covers is also available on several daily flight Norwegian entrepreneurship, delivers departures from Norway. business analysis and provides economic *source : Average sold in 2009, commentary. Norwegian Newspaper Association. Source: TNS Gallup Forbruker & Media 10/2 MGI Special features: Mondays: Corporate Computing Tuesdays: Cars Wednesdays: Employment Thursdays: Commercial Property and Sport & leisure Fridays: Private Property Saturdays: Mutual Funds and Lifestyle. magazines MOTOR Weekly Saturday Magazine. Commercial Property Magazine seven issues per year Mutual Funds Magazine two issues per year Circulation: News and coverage of the commercial Contains news and coverage of the mutual estatemarket is provided through insight funds market, focusing on players in both about the main industry players by the the national and the international market. way of current news, key information and Publishing dates: Readership: Finansavisen MOTOR is Norway s first weekly magazine focusing solely on cars, bikes and boats. The magazine covers a wide range of topics and our readers can enjoy news, professional advice. Publishing dates: tests and feature articles. and therefore have the unique opportunity Financial Law Magazine three issues per year to communicate with innovative and Contains articles on current topics prosperous readers directly. within finance and tax, written both We aim to attract high-end consumers, Source: Synnovate Mediaindex 2011 sport & f r i t i d for lawyers and business people. Publishing dates: EIENDOM Nummer november 2010 Årgang 5 Nummer 4 4. desember 2009 Årgang 1 Bjørn Erik Anderssen, DnB NOR Næringsmegling Entras ekspertpanel: Alle vil ha eiendom Ivar Tollefsen Fant verdens råeste fjell på Sydpolen Turrenn 2010 Alle de beste rennene i Norge og resten av verden Jens Kristian Berg Megleren som ble maratonstjerne Mest på ski blir best Aksel Lund Svindal Les om: Jon Olsson, Oskar Svärd, Håvard Skorstad, Knut Ølstad, Geir Treseng-Lien, Knut Nystad Byggeboom i Bergen Lloyd Kleivene: Bibelskole, kveldskurs og 300 mill. Enova-sjef Nils Kristian Nakstad Krass kritikk til miljøgigant Sports & Leasure Magazine six issues per year Sport & Fritid covers areas such as skiing, cycling, diet & nutrition, health, running, golf, sailing, hunting, fishing and mountain climbing. Publishing dates:

8 advertising rates sizes and technical spesifications Motor Tittel Prins Joachim Vi snakket med Top Gear-gutta i London. Monsternummer: 68 Motorintervjuet: La E-K nd la Cr sse ui C se ab rg X Ny Volkswagen Touareg Ny Ferrari Test av Subaru Impreza Vi te ste VI TESTER r fouut Utrolig trolig li M MC MC-opplevelse C lkttrol e-s UV er Panamera NR JANUAR 2011 ÅRGANG 8 Siste ut TEST: MERCEDES-BENZ CLS FOTO: EIVINDY YGGESETH Citroën DS3 MOTOR- Vi intervjuer Norberto retti. Han digger Ferr Ferretti. biler. art oogg biler. ffart Begge hevder at de er raskest. Vi har svaret. Placard, 2/1 page 1/1 page + 1/2 page 1/1 page + 2/3 page 1/1 page + 1/3 page 472 mm x 310 mm Trim size: 508 mm x 345 mm Bleed size: 518 mm x 355 mm mm x 310 mm Trim size: 378 mm x 345 mm Bleed size: 388 mm x 355 mm mm x 310 mm Trim size: 414 mm x 345 mm Bleed size: 424 mm x 355 mm mm x 310 mm Trim size: 339 mm x 345 mm Bleed size: 349 mm x 355 mm Deadlines/Reservations: Friday before pm Material: Monday before pm Amount pages: 40 pages Paper: 60 gram 1/1 page 2/3 page standing 1/2 page wide 1/2 page standing 1/3 page standing 221 x 310 mm Trim size: 253 mm x 345 mm Bleed size: 263 mm x 355 mm 146 x 310 mm Trim size: 163 mm x 345 mm Bleed size: 173 mm x 355 mm 221 x 155 mm Trim size: 253 mm x 172 mm Bleed size: 263 mm x 177 mm 110 x 310 mm Trim size: 125 mm x 345 mm Bleed size: 135 mm x 355 mm 71 x 310 mm Trim size: 88 mm x 345 mm Bleed size: 98 mm x 355 mm Formats: 253 mm x 345 mm. Bleed size Cancel: 2 weeks before publication Deadlines/Reservations glossy cover: 4 weeks before publication / Cancel: 4 weeks before publication Circulation: eks. Readers: Distribustion: as insert to the Saturday edition of Finansavisen Pages: min 44. Maximum ad.pages in each editon: 6 MOTOR is a trimmed tabloid, which makes it possible to use bleeds in pictures and advertisements.

9 MOTOR every Saturday MOTOR NR DESEMBER 2010 ÅRGANG 7 Årets beste Vi har plukket favorittbilene fra bilåret ad-sizes advertising prices 2010 GLOSSY COVER nok ,- 4th Cover / Last page GLOSSY ,- 2nd and 3rd Cover GLOSSY ,- Placard 2/1 pages ,- 1/1 page ,- 2/3 page standing ,- 1/2 page ,- 1/3 page standing ,- 1/1 page + 1/2 page standing, joined, CMYK ,- 1/1 page + 2/3 page standing, joined, CMYK ,- Page 5, ,- FActs motor offers advertising opportunities to the norwegian masculine upmarked

10 Reach powerful people with a powerful medium sport & f r i t i d Nummer MARS 2010 INVESTOR Alt om Birken: Slik får du suksess LØRDAG 5. FEBRUAR 2011 LØSSALG KR 25, ÅRGANG 20 NR. 30 Pa ag gani i verrdenssklassse Nummer 3 4. DESEMBER 2008 Stor sykkelguide: De beste birkensyklene i 2010 NR FEBRUAR 2011 ÅRGANG 8 Norges beste skiturer: Ti på topp pluss mange flere L b hi i M Lamborghini Murciéla Murciélago iélago hhar 580 hhestekrefter. hestekrefter k f På iisbane b byr b bilen bil påå mye moro moro. OSLO BØRS 440, ,21 0,00-1,55 Siste 30 dager Dow Jones Nasdaq FTSE 100 Nikkei Siste 30 dager Dollar 5,76 Svenske kr 88,68 Britiske pund 9,26 US 10 år rente 3,64 = BRENT 1. POS Foto: Eivind YggEsEth kunde- og betalingsservice fra saksbehandling til -0,02 Siste 30 dager 2,58 2,65 2,63 2,61 2,59 2,57 2,55 Foto: iván kverme kunstnerne Siste 30 dager 3-MND. RENTEN aksjene børskursene 7,70-0,66 billigste 7, Erling Jevne går for ny seier i Birken. 7,82 7, De beste EUROKURSEN 8, Så mye koster De Skulle solgt alt kroppen spreller Foto: Eivind YggEsEth Jens Ulltveit-Moe ned 3 mrd. på børsen i år: Godt når Contact: P.B. 724 Skøyen, 0214 Oslo, Tel: , Fax: annonse@finansavisen.no Frequency: Daily Format: Tabloid Year of foundation: 1992 Ownership details: Hegnar Media AS Editor-in-chief: Trygve Hegnar Advertising director: Gretha Nicolaysen THE NORWEGIAN FINANCIAL DAILY Det er stor forskjell på å behandle en sak vs. å behandle en kunde! Innsikt om kunden med en presisjon markedet så langt ikke har sett, gir Kredinor mulighet til å for alle parter!